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HE purpose of this advertisement is to welcome you to Salem, 
SE 6 
and particularly to invite you to visit our Retail Store, which our friends 
are good enough to speak of as “‘the most interesting Store on the North Shore.”’ 
Our Retail Store is located in Town House 
Square, in the very heart of Salem, where once 
stood the Town Pump made famous by Haw- 
thorne. Nearby are many of the points of 
historic interest, the locations of which are 
shown on our new Visitors’ Map. 
Whether your stay on the North Shore is for 
a ilay, a week or for all Summer, we know you 
can spend part of your time pleasantly and 
profitably in our Store. You will find it a 
place that will delight your heart, with its 
spirit of hospitality and its wide variety of in- 
teres.ing and unusual w at the. most un- 
expectedly moderate prices! 
We want you to consider this a personal in- 
vitation to visit our Store as often as you have 
the desire, and to make it your headquarters 
when shopping or sight-seeing in Salem. Come 
in and look around in a leisurely fashion; our 
clerks are expected to serve you, but nos to 
disturb you in the least if you wish merely to 
look around or to meet a friend or wait for a 
ear. Our Store is a Salem institution, dedi- 
cated to your sérvice. 
When the ‘‘North Shore Summer family’’ 
begins to gather for the season, one of the first 
trips of many of the residents is to ‘‘ Daniel 
Low’s.?’? From the beginning of the Summer 
season until September our Store has almost. a 
social aspect. It is headquarters for visitors 
and shoppers. Friends meet here, automobiles 
Send for a copy of our New Map of Salem for motorists and tourists, showing places of historic interest. 
Daniel Low & Co., Inc. 
Jewelers and Silversmiths 
Town House side 
call for their owners (automobiles are allowed 
to stand at our Washington street door), tour- 
ists stop to see ‘‘ Daniel Low’s’’ on ,their way 
through Salem. It is owr pleasure to entertain 
people from all parts of the World and to help 
make their stay in Salem enjoyable. 
The Colonial Room is always a centre of 
interest. It is beautiful in its appointments, 
the handsome pieces of mahogany furniture 
furnishing a rich setting for the various dis- 
plays of silver, cut glass and china. The wall 
paper is a reproduction of the paper in a fa- 
mous old Roxbury mansion. The five zones are 
represented, with their typical vegetations, in 
wonderful colorings. 
Ovr old gold ‘and silver counter (where gen- 
uine gold “and Silver anviques can often be 
picked up for a song); the original canvas of 
‘“The Gift,’’ the picture reproduced on the 
eover of our catalog; and the Colonial Cut 
Glass Room, are all of interest to the visitors. 
Our Store is within easy motoring distance 
of all of the North Shore resorts; all trolley 
lines pass our doors and the Boston & Maine 
Railroad Station is but two minutes’ walk. We 
hope that whenever you visit us you will feel 
the homelike spirit for which our Store is 
noted,. and we think you will congratulate 
yourself vunon having access to a shop where 
you can find so many unique and ont-of-the- 
ordinary articles for gifts and for personal use, 
at prices so helpfully moderate. 
It is free. 
Salem, Mass. 
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