August 27,1915. NORTH SHORE BREEZE and Reminder 
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For the 
Bride’s ‘Trousseau--- 
MrCutrhenn’s 
THE COLONNADE 
Magnolia, Mass. 
TELEPHONE, 445 MAGNOLIA 
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Reg. Trade Mark 
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HEN the time comes for that most discriminating and joyful shopping—the 
acquiring of a trousseau—prospective brides come to McCutcheon’s, assured 
of the fact that there they can find everything they want and just the style or design 
they hoped for. 
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MADINA NAVANATA\ 
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The merchandizing basis of this is the fact that 
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—in Table Linens we have hundreds of designs to choose from—the 
widest range in America, and many of them exclusive patterns obtain- 
able nowhere else, 
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—in Fancy Table Linens, hand embroidered or lace decorated, we carry 
an endless variety selected from the best markets of the world. 
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—in Bed Linen, Towels and Bed Coverings everything imaginable and 
desirable is included. 
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—in Handkerchiefs—This department is practically a whole store in 
itself and a famous one, for who does not know McCutcheon’s hand- 
kerchiefs ? 
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—in French Lingerie the assortment is so complete, the garments are 
so beautiful, that we feel safe in inviting comparison With any other 
similar department in the country, 
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— —— 
—in Silk and Knit Underwear we have every kind, in every size and 
every style. | 
—in.Hosiery and Neckwear—The choicest and daintiest conceits that 
Paris has to offer. 
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TOTOATOTOVAT 
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—our long experience in the supplying of Bridal Outfits has made us 
very familiar with all the requirements of good taste; all the minutiae 
connected with marking and making and every other detail of import- 
ance connected with the successful completion of a linen outfit. 
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McCutcheon’s is not a big store, it is a specialty shop of a few related 
departments—but it 1s the biggest treasure home of linens in America. 
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We publish a pretty Trousseau Booklet, with detailed “Outfit 
Lists,’ which we shall be glad to mail to any one on request. 
James McCutcheon & Co. 
5th Avenue, 34th & 33d Sts. 
New York 
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