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1S 
Important News 
about Diamonds 
AST week the manager of our Diamond Department made.a special trip to New York 
for the purpose of getting first-hand, on-the-spot information concerning existing and 
future conditions in the Diamond market. 
‘Two big, outstanding facts most likely to interest our friends are these: 
(1) All diamonds now coming into this country are priced higher than ever be- f 
fore, and 
(2) There is absolutely no hope of lower prices. 
The great Diamond Syndicate, backed by the British government, entirely con- 
trols the output, distribution, and prices of Diamonds. It is this Syndicate that sys- 
tematically increases prices from time to time, war or no war. One reason for this 
is the fact that the increasing depths of mines makes them harder and consequently 
more expensive to work. . 
9 > a 9 9 Cn nnn S (FFE am EE 
But to get back to the main issue: You have just learned that the Diamond 
you plan to buy will cost more if you hesitate much longer. Obviously, then 
Buy it NOW and Buy it of US 
while present stocks are at present prices. We handle only the better grades of 
: 4 
: sate 5 9 s1ones. 
Bay buy now i icipation of oift a 
Tf you buy now in anticipation of a g We adhere strictly to rigid standards of 
occasion you will save money. If you selection. 
We buy direct from the cutters at re- 
latively lower prices and pass the sav- 
save, but your Diamond will earn for you ings on to our customers. 
We have been selling Diamonds for hatf 
a century. 
ald satisfaction in the possession of it. Let us personally tell you more. 
purchase as an investment you not only 
as well,—in addition to giving pleasure 
—— 
Many of our friends have invested their Christmas money in a Diamond. We 
shall be very glad to have you consult us in this connection. 
Those who cannot conveniently visit our Store will find our special Diamond 
Book and our 1917 Catalog unusually helpful and interesting. Both will be mailed 
upon request. 
Daniel Low & Co., 
1867 - Diamond Merchants for 50 Years - 1917 
Salem, Mass. 
aM MRM 
DS) A () a) €) a6 ea ~ = oe 
aera NAA cS 
a 
‘fall 
i 
lriday, January 19, 1917. 
