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Daniel Low’s Annual 
January Reduction Sale 
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—_______—__ ff f-_____—_—__§ ] 
Opening Closing 
ye Monday fo Saturday ee 
9.00 A. M. January 15th fo 20th 9.30 P. M. 
] 
NCE again will our doors swing open to welcome all Essex 
County to that event of events—Daniel Low’s January Sale. 
Careful shoppers in increasingly large numbers are coming to 
fully realize the wonderful opportunities this Sale presents in the 
way of acquiring needful things for home and personal use, as 
well as gifts in wise anticipation of birthdays, weddings, anniver- 
saries, social functions,—yes, and even next Christmas! 
We have just as many good things as ever to offer this year notwith- 
standing our tremendous Christmas business. 'We made early and heavy 
purchases in 1916 to take care of the expected increase, consequently the 
usual discounts of from 15 to 50 percent will prevail this year as heretofore. 
The Sale will include: 
Diamond and other stone-set Jewelry—Solid gold, gold filled, and sterling 
silver Jewelry—Table and Toilet Siluer—tIvory and Ebony wares—Leather 
Goods—Watches and Clocks—China and Glassware—Stationery and Foun- 
tain Pens—Noveltics in silver, copper, brass, mahogany—Odd and attractive 
things from The Surprise Shop—and scores of other desirable articles. 
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Everything on sale will be from our regular stock. Some will be articles we are 
forced to discontinue for various reasons. Too much stock on still other items  wiil 
necessitate a leveling to average quantities. Then there is a general miscellany of odd 
pieces, samples, goods received too late for catalog illustration—all of which must be 
disposed of before our February stock-taking and so enable us to begin our Spring 
planning with a free hand. 
All Sale goods will be plainly tagged with the former price and the reduced price, 
and put out where you can easily and leisurely consider them. If you possibly can, 
come to the Sale the first day resolving to look around thoroughly for in this way 
are brought to light many unusually desirable articles at generous reductions, that 
oftentimes are not revealed in a hurried inspection. 
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Keep this announcement as a reminder of the date. Kindly spread the infor- 
mation among your friends and neighbors 
ALL PurRCHASES FINAL—-PosItIvELY No ExCHANGES 
Daniel Low & Co., Salem, Mass. 
Diamond Merchants—J ewelers—Silversmiths 
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Fiday January 12,1917. 
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