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L307 Gee sini LIES 
From a modest beginning, back in 1867, our house has steadily grown to its 
present large size. The name “Daniel Low,” which half a century ago quickly be- 
came a household term with the good people of Salem town, is now equally fam- 
iliar in many thousands of homes throughout this country and in foreign lands, 
reaching even to the far corners of the civilized world. 
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Small wonder, then, that we of today are proud of this achievement. It is 
this feeling that prompts us to cordially invite our many friends everywhere to share 
our enthusiasm and to extend us their valued codperation in our earnest efforts to 
make this anniversary year a most memorable one. 
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Within the past twelve months we have made extensive changes of a construc- 
tive nature. Most important of these was the erection of another large building 
to take care of our increasing mail business. Our Store will also benefit by this 
addition. So closely is. it linked with our mail business that improvements in one 
prove correspondingly beneficial to the other. 
TTT TTT 
And it is gratifying to us that we find: ourselves so much better equipped to 
serve you. Coming as they do at the start of our S5oth Anniversary year, these 
changes give impetus to loftier ideals in actual merchandising. 
For years past both our Store and our Catalog have been noted for the high 
Guality, the unusual variety and the moderate prices of the wares shown therein. 
To raise this. trinity of already high standards is one of the responsibilities we shall 
shoulder this year, and it will be our constant endeavor to live up to these ideals 
the more efficiently each succeeding year: 
Both old and new markets willbe more diligently searched for new and better 
goods. Larger quantities will be purchased to effect lower prices. Opportunities 
for especially advantageous buying will be promptly seized. Present buying sources 
and terms will be subjected to keener analyses. 
—all with the dominant purpose of obtaining even better merchandise in even 
greater variety to be sold at even more moderate prices. 
And so it is with pleasurable anticipation that we look forward to the biggest, 
brightest and most prosperous year in our history. To make it so lies, to a great 
extent, with our many friends in Essex County and all over the world. Our present 
measure of success is largely due to the liberal support of these friends, for which 
past favors we extend to them our warmest appreciation and most sincere thanks. 
a Sy Sa 5 ay 5 as 5 a ns 
That they all will respond even more generously during this, our 5oth Anni- 
versary, we have no doubt. We extend an invitation to everybody to visit our Store 
often throughout this year if only to see the new things as they arrive. It is 
always a pleasure to welcome those with whom we have enjoyed: such pleasant 
business relations in the past, and we are at all times. glad to make new friends. 
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Sincerely yours, 
Jewelers and Silversmiths 
v__—_—___ittt\itih THES a 
SSS SS oS 6 5 rs 0 5 5 Sy (5 (SE 9 ( (9 CS 9 (= 
SALEM, MASS. DANIEL LOW. & CO. 
Faden es ee 1917. 
