April 6, 1917. 
Established 1845 Telephone 67 
SHELDON’S MARKET 
H. F. HOOPER, Manager 
DEALERS IN FIRST-CLASS 
Provisions, Poultry, Game, Vegetables, etc. 
CENTRAL STREET, MANCHESTER 
Pride’s Crcssing Beverly Farms Magnolia 
Advertising 
— 
is the foundation of all 
successful enterprises. If 
your advertisement were 
here, it would be read by 
hundreds of visitors to 
the North Shore the 
coming summer. 
John Hays Hammond and Dr. Charles W. Eliot are 
associated with the National Emergency Food Garden 
commission recently organized in Washington by well 
known educators and philanthropists for the purpose of 
putting a million men, women and children on city and 
town gardens this spring, to raise vegetables for their 
families. The school and home garden movement in the 
United States started about twenty years ago and has 
always been considered a social service, merely giving 
boys and girls good habits as well as being a healthful 
and profitable occupation for them as well as their par- 
ents. This farming in a small way may now become a 
great economic factor in the food crisis. The new com- 
mission has originated with Charles Lathrop Pack, presi- 
dent of the American Forestry association. The visitor 
to “Lookout Hill,’ the North Shore home of the John 
Hays Hammonds at Gloucester, may have noticed the 
miniature gardens containing both vegetables and flowers 
duly cared for by the younger Hammond children. These 
are laid out in a pretty and original manner in the wooded 
land across the road and just opposite the grounds sur- 
rounding the house and laboratory, the latter the work 
shop of John Hays Hammond, Jr. The Hammonds have 
always been foremost in codperating in work for the wel- 
fare of children. The aim of the commission to create 
one million new gardeners is conservative when the bureau 
of education estimates that there are six million school 
children capable of making and caring for gardens. Then 
_ there must certainly be a large number, and perhaps an 
equal number, of adults who will go into the garden move- 
ment this spring. 
Public opinion, though often formed upon a wrong 
basis, yet generally has a strong underlying sense of 
justice—Abraham Lincoln. 
NORPH SHORE IBREEZE 5 
RALPH W. WARD 
Florist 
NEAR BEVERLY COVE SCHOOL 
ARRANGE for your Spring Plant- 
I have thousands of bed- 
to offer this Season. 
Heliotrope,- Petunias, 
Verbenas and Snap- 
ing now. 
ding plants 
Geraniums, 
Marguerites, 
dragons. 
Hardy plants of the best cut flower 
sorts—Peonies, Larkspur, Anchusa, 
Campanula, Foxglove, Iris, Phlox, 
Pansies and Roses. 
Box trees and Hydrangeas to sell 
or let for the season. 
Telephone 757-W Beverly 
In all water-gardens mosquitoes are apt to breed un- 
less some means are taken to prevent them, and the best 
way to do this is to place a few goldfish, or sticklebacks, 
in the pools or barrels. Many aquatic insects will also 
thrive in such a spot, and a few water-boatmen, a number 
of tadpoles, some newts, and, in fact any small fresh- 
water creatures will add to the interest of the garden and 
will aid greatly in keeping the water clear and in killing 
off any mosquito larvae that may hatch out in the water. 
—HarpeErR’s Book FoR YOUNG GARDENERS. 
We have careful thought for the stranger, 
And smiles for the sometime guest; 
But oft for our own the bitter tone, 
Though we love our own the best. 
—MARGARET SANGSTER. 
Don’t underrate anything because you don’t possess it. 
North Shore Market 
McDONALD & FOGARTY, Props. 
P. O. Block, Beach St., Manchester-by-the-Sea 
Dealers in Finest Quality 
PROVISIONS — POULTRY — GAME 
FRUIT AND VEGETABLES of All Kinds in Season 
Agents for Mixter Farm Cream 
J. A. Conley, Mgr. Telephone 228 
