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The DIAMOND 
APRIL BIRTHSTONE 
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** She who from April dates her years 
Diamonds should wear,—lest bitter tears 
For vain repentance flow. This stone 
Emblem of innocence is known.’’ 
Ry a Ee ome 
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As a gift to one whose birthday comes this month, a piece 
of Diamond Jewelry would be supremely appropriate. 
The Diamond, you know, is 
The Perfect Gift 
—it is never ‘‘ out of style”’ 
—it never loses its brilliancy 
—jt never depreciates in value. 
Come to our Store and see our Special $35.00 Solitaire 
Diamond: weighs light quarter-carat; perfect in color, cutting. 
brilliancy; mounted in 14-k gold ring, platinum-head setting. 
Without a doubt, it is the best value in New England. 
Other Diamond Jewelry: Links, Brooches, Necklaces, 
Bracelets, Scarf Pins, etc., are here in great variety, and at a 
wide range of prices which begin at less than $5.00 and advance 
to whatever limit you may care to put on your purchase. 
The Daniel Low Service by Mail will very nicely take care of orders from those at a 
distance. Send for a copy of our regular Catalog and of our special Diamond Book—this latter 
a valuable aid in the purchase of a Diamond for any purpose. Both books are free and a postal 
will do for your request. 
Daniel Low & Co., Inc. 
Diamond Merchants for 50 years 
Salem, Mass. 
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Iriday, April 13, 1917. 
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