April 27, 1917. 
NORTH SHORE BRE Ze 
23 
nects them. 
cr two of these three persons. 
series to those desiring them. 
“Tt seems to me it is 3621.” 
beside the questioner. And the 
was 32061. 
looking in the directory. 
This advertisement is one of a series designed to effect closer cooperation 
between the company and its subscribers. 
phone call—the person calling, the person called, and the operator who con- 
The quality of service rendered is determined by the spirit in 
which all three work together, rather than by the individual effort of any one 
We shall gladly send complete sets of the 
Don’t Guess--Know! 
“Do you remember what Smith’s telephone number is?” 
“No, that doesn’t sound like it—I think it is 2631—I’ll try that.” 
So the call was made without referring to the directory which lay 
wrong connection was made, because 
the right number was not what either of the speakers 
transposition of digits in the guessing of numbers. 
co this that we ask our operators 
that they may be corrected in any errors due to misunderstanding. 
There should be no guessing when a telephone number is wanted. 
There are only two ways to get the correct number: 
If, on looking in the directory, you cannot 
find the name of the person with whom you wish to speak, then you 
should ask for the Information Operator at the desired exchange, and 
she will give you the number from her records. 
There are three parties to a tele- 
guessed 
This illustrates one frequent cause of wrong numbers, namely, the 
It is so easy to 
to repeat each call distinctly, so 
one way is by 
NEW ENGLAND TELEPHONE 
AND TELEGRAPH COMPANY 
I. W. Rolfe, Manager 
400000000000000000000 0000000 
PARK SQUARE THEATRE. 
Still wearing the fresh bloom of 
newness that does not pale with the 
passing of time, “Fair and Warmer” 
at the Park Square Theatre, Boston, 
continues blithesomely in its mission 
of adding to theatrical pleasures. 
This merry farce preserves the popu- 
larity it won in its first weeks in Bos- 
ton. The withering of age or the 
staling effects of time have found the 
attraction impervious to their inroads. 
No theatrical offering within recent 
years has so emphatically proved that 
3oston. fosters long runs as sedulous- 
ly as any metropolis in the country. 
From the beginning of its engage- 
ment ‘Fair “and “Warmer” in its 
course has taken on the nature of a 
romp, and as it progresses along there 
seems to be no change in the trend or 
manner of its progress nor tiring of 
the speed with which it preserves the 
reputation it has gained. 
A TarLor-Mape MAN. 
Next Monday the Cohan and Har- 
ris comedians will begin the eighth 
week of the engagement in Boston at 
the Tremont Theatre of “A Tailor- 
Made Man.” Not in years has there 
appeared a play that evoked such pro- 
found enthusiasm and praise as has 
been bestowed upon this veritable 
gem of comedy construction; and 
seldom has the press of Boston agreed 
with such unanimity upon the excel- 
lence of the players as they have done 
in their laudations of the histronic 
artistry of the Cohan and Harris 
comedians who give life and vitality 
to this humorously absorbing play 
now. 
“A Tailor-Made Man” is from the 
pen of Harry James Smith and an 
example of a genuine American com- 
edy that appeals with a surety char- 
acteristic of an energetic Amer- 
can mind. It is a big red_ blood- 
ed exposition of what a man of wits 
can do in a country that is receptive 
to the value of grit and perspicacity. 
Boston THEATRE. 
William Farnum in the latest Wil- 
liam Fox super de luxe production, 
“The American Method,” in six big 
parts, with a gorgeous production 
and an all-star cast, will be the big 
feature picture offered at the Boston 
Theatre the week of April 30. Wil- 
liam Farnum is said to have surpass- 
ed his work in “A Tale of Two 
Cities’ and other great pictures in 
this, his latest offering. It is to be 
seen nowhere else in New England at 
this time. 
B. F. Kerru’s THEATRE. 
The most sensational novelty ever 
shown in America, direct from its 
two years’ run at the Moulin Rouge 
in Paris, will be offered at B. F. 
Keith’s Theatre the week of April 30. 
Georges Marck’s “Wild Guardians,” 
a wordless melodramatic playlet, in- 
troducing four ferocious jungle lions, 
who play parts in the drama with rare 
intelligence and _ thrilling realism, 
comes to B. F. Keith’s for a limited 
engagement of positively one week 
only. “The Wild Guardians” were 
the talk of the continent during their 
engagement itt: Paris,» <In> everycity 
in this country where they have ap- 
peared so far under the B. F. Keith 
management, “The Wild Guardians” 
have ‘been the talk and thrill of the 
town within twenty-four hours. This 
marvelous attraction holds the record 
in high salaries ever paid, receiving 
25,000 for a single performance in 
New York City. 
