on 
RE-ADJUSTMEMT OF RATES. 
First Step Taken by the Manchester Electric 
Co. Under Control of Boston & Northern. 
The first step taken by the Manches- 
ter Electric Co. under the control of the 
Boston & Northern Street Railway Co. 
is to re-adjust the rates. The following 
“notice to customers,’’ sent out this 
week, is self-explanatory: 
*“'The Company has learned by ex- 
perience that it cannot continue in busi- 
ness without making a minimum monthly 
charge to its customers. [he expense 
of current to operate the lines and trans- 
formers required for each house is not 
repaid to it when the lights are little used. 
It has, therefore, been compelled to 
adopt a system similar to that in use by 
other lighting companies of charging each 
customer a fixed sum per month, repre- 
senting the cost to the company of being 
ready at all times to make his lamps burn 
when he turns them on. Whenever 
his consumption of current exceeds that 
fixed sum he will be charged only for 
what he consumes. But when he uses 
less current than will represent the cost 
to the company of supplying him, he 
will be expected to repay that cost. 
“* After careful consideration and an 
examination of the methods employed by 
other companies, the Company has de- 
cided that the fairest basis for such a 
minimum charge is the number of lamps 
NORTH SHORE BREEZE. 
which the customer has wired and ready 
for use. ‘The transformer which serves 
his house must vary in size, and there- 
fore in the cost of its operation, exactly 
according to the number of lamps which 
it may be called upon to supply. Here- 
after, therefore, a householder who has 
few lamps will pay a small minimum, 
while the householder who has many 
will pay a jarger sum. 
“*Tt has been estimated that 10 cents 
per lamp per month will nearly repre- 
sent the cost to the company of supply- 
ing current to the transformer all the 
time. Our records show that you have 
..lamps wired, ready for use. From and 
after December Ist next your minimum 
charge will be...... per calendar month 
or any portion thereof. This will effect 
very slightly your total bill for the year, 
because the minimum charge’ will not be 
operative in any month when your total 
current consumption exceeds the above 
mentioned minimum. € 
‘* Please take notice that in accord- 
ance with the terms of your existing con- 
tract with this Company, you are hereby 
notified that that contract is terminated. 
A new contract, embodying the above 
change, will be sent you for signature as 
soon as it has been prepared. 
** From time to time an inspector will 
call to count the number of wired lamp- 
sockets. We request you to give us 
notice of any change in the number of 
AXEL MAGNUSON 
Telephone 174-3 
PETER HYLEN 
P. O. Box 14 
MAGNUSON & HYLEN 
FLORISTS AND LANDSCAPE GARDENERS 
CARNATIONS AND VIOLETS 
Bridge Street - 
DECORATIONS AND FUNERAL WORK 
MANCHESTER-BY-THE-SEA,MASS. 
A. H. Higginson, President. 
Boats stored for the Winter. 
ment of Launches. 
" MILLINERY from this array. 
REIT 
W. B. Calderwood, Supt. 
DAVID FRBEN TON Co, Manchester-by-the-Sea, 
towed in and out of channel, free of charge. 
204 ESSEX ST. 
SALEM 
MASS. 
Marine Railways, Boat Builders 
Paints, Oils, Varnish, Cordage, and all kinds of Hardware constantly on hand 
Yacht and Boat Repairing of every description, Yacht Tenders always in stock 
We carry everything appertaining to the equip- 
Spray Hoods Made to Order 
Boats hauled on our railways, 
TELEPHONE 254 MANCH ESTE 
Thanksgiving Millinery 
We have stocked our show counters with a grand array of ready-to-wear, beauty, 
Winter Hats and most interesting to the shrewd buyers, will be found the price markings. 
_ There will be found among the lot a most exclusive assortment of creations far more 
* attractive than youever looked upon at such prices. 
MILLINER 
C. W. McGuire, Treasurer 
Secure your THANKSGIVING 
lamps in your house and other buildings 
where you employ electric light. 
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MANCHESTER ELECTRIC COMPANY. 
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RO: sist it that’ “ene Boston & 
Northern railroad has purchased the eléc- 
tric light plant at Manchester, and it is 
given out that the property is acquired 
for the purpose of furnishing additional 
power on the Gloucester and Essex 
branch of its system. While this may be 
so, it is suspected, that sooner or later 
an effort will be made to build an exten- 
sion of the Beverly Cove line along the 
shore, through Pride’s Crossing and 
Beverly Farms to Manchester, the wires 
to convey the power being run as far as 
possible beneath the ground, that the 
beautiful roadway along the North shore, 
may not be marred by the unsightly 
poles. Should such a line ever be built, 
it would be the most attractive ride in 
New England, and it is believed would 
be immensely popular and _ profitable. 
That it would be of advantage to Salem 
is also true, as it would enable shoppers 
from Manchester and the adjoining 
towns to come right to the doors of 
Salem merchants for trade. A strong 
fight would undoubtedly be made against 
the line, but sooner or later the electric 
cars will travel that road. ‘The auto- 
mobiles, some ‘say, have spoiled the road 
for the pleasure of riding and driving, 
and those who have spirited horses have 
to take to the woods roads to avoid 
danger. —Salem Observer. 
‘Take a trolley to Manchester to Mag- 
nolia or perchance all the way through 
to Gloucester is said to be a_ possibility 
in the recent change of management of 
the Manchester electric lighting plant, 
whereby a Boston and Northern man 
takes the management of the company. 
The Boston and Northern runs. its 
line to Chapman’s corner and the auto- 
mobile is said to be responsible for a 
change of feeling along the North Shore 
against the entering of the trolley car. 
‘The route would be the most picturesque 
in the country and with a trolley running 
to a feed wire underground there~ would 
not be so much objection to the plan as 
has been shown in the _ past.— Beverly 
Times. 
‘The people of Manchester are much 
interested in the fact that the Boston & 
Northern street railway is said to be in- 
terested in the purchase of the Man- 
chester electric light station and the com- 
mon people of the town would hail the 
advent of the electric cars there; in fact, 
the cars are much safer than the wild 
autos racing through the town.—Sa/em 
News. 
