aul SHORE BRUUZE § 
Wel WV. No. 3 
MANCHESTER, MASS, SATURDAYS JANS 1971907; 
16 Pages. Three Cents. 
NEWSPAPER ADVERTISING 
To be the only Means Employed by North 
Shere Business Men. They have united 
against Programs, Pamphlets, etc., and 
agree to Patronize only Newspapers 
and Directories. 
Manchester and Beverly Farms _busi- 
ness men have joined with the Beverly 
merchants in an effort to get rid of pro- 
gram, pamphlet, and other forms of 
advertising, and henceforth the members 
of the association whose advertisement 
appears in anything except a newpaper 
or a directory, the only two permissible 
sources of advertising, will be subject 
to a fine. 
The Beverly Business Men’s Associ- 
ation was organized a few months ago 
with the betterment of trade conditions 
in that city as one of the objects, but 
with this advertising proposition as the 
main object of contention. As the 
association grew it became obvious that 
their success depended to a great extent 
onthe position of the merchants and 
business men at Manchester and Beverly 
Farms. 
Consequently the objects of the 
association were laid before the business 
men in these places and practically all 
seen thus far have joined. The objects 
of the association, taken from the by- 
laws, follow: 
“The objects of this association shall 
be to more closely unite the members of 
the same; to cooperate for the common 
benefit of all; to abate trade nuisances 
and abuses; to disseminate useful infor- 
mation; to assist our members in collect- 
ing delinquent accounts; to protect them 
against fraudulent customers; to furnish 
our members a delinquent list.’’ But to 
get rid of objectionable advertising is the 
first great object. A fine is to be 
charged for any violation of this agree- 
ment, wherein the members agree not to 
advertise except in a newspaper or direc- 
tory. 
Monday night the association held its 
first banquet at Commercial hall, 
Beverly, and over 150 business men 
were present, including most of the 
members mentioned below. 
Mayor S. Harvey Dow of Beverly, 
Charles E. Adams, a SHER, of the 
State Board of Trade, and Nathaniel C. 
Fowler, jr., of Boston, one of the best 
known advertising men in the country, 
were the speakers. President Austin 
Whitcomb presided. “The name of the 
association will probably be changed to 
North Shore Business Men’s Associa- 
tions 
Readers of this paper who spend their 
summers here, especially coachmen and 
those who run dances, etc., during the 
summer, will find the North Shore a 
hard place for advertising schemes from 
now on. 
The Manchester members of the 
association are: Horace Standley, B. S. 
Bullock, Samuel Knight & Sons, B. J. 
Manion, F.~ K: Hooper, Charles 
Hooper, Geo. W. Hooper, John W. 
Carter, F. H. Dennis, Lyman W. Floyd, 
Geo. F. Allen, Frank G. Cheever, D. 
T. Beaton, Bullock Bros., Semons, 
Campbelha Covet... 5. Kniohts igo. Pe 
Lations, F. J. Merrill, E. S. Bradley, 
A. Lee & Sons, Roberts & Hoare and 
G. A. Knoerr. 
The Beverly Farms members: J. D. 
Hooper, Publicover Bros., John Daniels, 
Connolly Bros., F. W. Varney, Andrew 
Standley, J. J. Nugent, Watson Bros., 
Daw,’ Hardyece. Son, * Je Bl Dow, 
F. I. Lomasney and Wyatt’s Market. 
Pride’s Crossing: Howard A. Doane. 
Annual Supper and Rollecall. 
The annual supper, roll-call and 
reunion of the Congregational church, 
Manchester, will be held at the Chapel 
next week, on Thursday evening. A 
caterer will provide supper at 6.30 and 
tickets will be 50 cents a plate. “Those 
who cannot attend the supper are cordial- 
ly invited to the roll-cail and reunion at 
Go Us 
The committee in charge is com- 
posed of: Mrs. Geo. A. Kitfield, Mrs. 
Otis M. Stanley, Mrs. Henrietta I. 
Price, Miss Harriet P. Allen, Mr. 
George W. Jewett and Mr. R. L. 
Cheever, from whom tickets may be 
secured on or before Monday, the 21st. 
The Breeze one year, one dollar. 
WEDNESDAY EVENING CLUB 
Delightful Evening’s Entertainment furnished 
at January Meeting this week. Miss Kath= 
erine P. Loring spoke very interestingly 
on London. 
‘The January meeting of the Wednes- 
day Evening club in the Chapel, in 
Manchester, this week, was the occasion 
of a very pleasant evening’s entertain- 
ment, a feature of which was the very 
interesting talk by Miss Katherine P. 
Loring of Pride’s Crossing and Boston 
on London, accompanied by the stereop- 
ticon. 
Other features of the program includ- 
ed several piano selections by Eugene 
Goudey of Salem, vocal solos by Miss 
Marie McDonough, saprono, of Bev- 
erly, and by Fred K. Swett. The pro- 
gram follows: 
Piano solo, ‘‘Ill Trovatore,”’ Verdi. 
Mr. Goudey of Salem. 
“‘Love Me and the World is Mine.’”’ 
‘‘Oh Promise Me,’’ DeKoven. 
Miss Marie McDonough of Beverly. 
Vocal solo, 
Vocal solo, ‘‘Forget-Me-Nots,’’ |Englemann. 
Fred K. Swett. 
Piano solo, ‘‘Alice,”’ Ascher. 
Mr. Goudey. 
Travelogue on London, Miss Loring. 
Piano solo, ‘‘Nearer My God to Thee,’’ 
Mr. Goudey. 
Solo, ‘“Three for Jack,”’ Squire. 
Piano solo, Paderewski’s IV Mazurek, 
Mr. Goudey. 
The vocal solos of Miss McDonough 
were particularly well received. Miss 
McDonough is soloist at the Star of the 
Sea church, Beverly, and she possesses a 
very promising voice. She sang ““Love 
Me and the World is Mine,’’ and ‘“‘Oh 
Promise Me.’’ Mr. Goudey = an artist of 
much merit on the piano, and his select- 
ions were well received. Mr. Swett’s 
selections were received with the usual 
favor. 
Miss Loring’s talk on London was 
the most interesting of the sort yet given 
before the club. Her talk was not in 
the form of a set lecture, but was rather 
informally given, as the slides were 
thrown on the curtain, and in such a 
clear manner that she was perfectly 
understood by all. 
After a view of the ocean liners, 
Continued on page 6 
the 
