NORTH SHORE BREEZE 
S 
THe Famity GAME 
Mother (coming into the children’s 
room)—Rosie, what are you making 
such a terrible noise over? Look at 
Hugo. See how quiet he sits there. 
Rosie—Yes; it’s easy for him to 
Tolls, $36 
HIS is the most remarkable incident of its kind 
that we have heard of in the course of a 
demonstration of selling by telephone—sales totalling 
$250,000 at an expenditure of $36 for telephone 
tolls. 
By permission we are enabled to say that the 
selling was done by MR. GEORGE R. KELLY of 
George R. Kelly & Co. of 104 Hanover St., Boston, 
New Enz: land selling agents of the American Window 
Glass Company of Pittsburgh.. 
One of our salesmen called upon Mr. Kelly to 
demonstrate our new toll service selling plans, only 
to find that already he was employing advanced 
Said he: 
methods along this line. 
‘‘We anticipated a rise in the price of window glass around 
January 1, and wanted to give our customers the benefit of current 
quotations. 
“‘There was’nt time to make personal visits to the trade, 
letters wouldn’t be satisfactory, so we made our calls by telephone. 
“* During the first ten days in December we made toll calls to 
widely separated points in New England, ata cost of about $36, 
and booked orders aggregating $250,000.’’ 
If any New England house can show 
greater results from selling by telephone, 
we would be glad to learn of them. 
Business men interested in progressive ideas for the extension 
of trade are invited to send for our booklet entitled *‘Modern 
Methods of Money-Making,’’ and for samples of our ‘‘Telephone 
Passes.’’ 
In Greater Boston, call Fort Hill 7600 and ask the Contract 
Outside of Greater Boston, call the Local 
Department for details. 
Manager. 
sit quiet in the game we are playing. 
He is papa, who has come home late, 
and I am—you.—Berlin Journal. 
FROM THE SHOULDER 
“Well, now really, Miss Jeerwell, I 
should like to hear what you would 
consider the ideal man,” said Bildad. 
“Define him for me, won’t you?” 
“T couldn’t,” said Miss Jeerwell, 
with a pleasant smile. ““The terms are 
essentially contradictory.”—Harper’s 
