12 NORTH SHORE BREEZE 
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More than ever desirous of maintaining the established reputation of the local 
stores, the Salem Merchants Association, with its accustomed enterprise and activity, 
has made unusual efforts to reach the buyers of all Essex County and to induce them 
to come to their annual Spring demonstration of the possibilities of the Salem stores. 
You will be fully repaid, for never were the Salem stores better stocked with 
new and beautiful goods than now, and never were they better priced. Recent en- 
largements and the natural rivalry of all to keep up to a high standard of merchan- 
dising, has led the Salem retail merchants to search the markets of the world for 
goods that will prove attractive in price as well as in quality and appearance. 
The people of the North Shore district will be particularly welcome and will 
receive a hearty greeting in every store. The sale will continue every business 
hour of 
April 24, 25, 26 and 27 
and there will be something doing every minute, for all the stores will offer extra 
inducements. Look at the solid page of them in Monday’s Salem Evening News. 
Come up and spend a day in the Salem stores. You will find it profitable to do so. 
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