Vol. VII, No. 23 * 40 Pages 
Three Cents 
NORTH SHORE. 
MmepkEEZE | | 
MANCHESTER, MASS. 
. . Attnmirement . .. 
The Breeze comes to its readers today the biggest, brightest, and best newspaper 
published on the North Shore. 
- In place of its usual 24 pages, it today has 40; in place of its accustomed cover, it 
now has one more distinctive and neat; added to its usual display of news, it offers the 
doings of summer-folk in Rockport, and along the Gloucester shore, localities never cov- 
ered before by this paper; and in all New England it is the only paper that covers the 
big summer resorts between Marblehead and Rockport in a thorough and _ intelligent 
manner. 
The extension of its compass is but one of many moves which The Breeze is 
taking to give readers and advertisers the best possible service. It is another step in a 
business which began small, but which, through enterprise and constant watchfulness for 
its readers’ wants, is moving rapidly forward developing to the greatest extent the oppor- 
tunities of its field. The extension of its scope to the towns of Cape Ann was made 
necessary out of sheer justice to the large number of regular subscribers there. In mak- 
ing the move, The Breeze is following one of its oldest principles,—to give to its read- 
ersand advertisers a little better quality and a little more of it than any other paper. 
With this issue it is also necessary to announce an ADVANCE IN THE SUB. 
SCRIPTION RATES OF THE BREEZE. The soaring price of paper has com- 
pelled hundreds of dailies and weeklies all over the United States to raise their rates in 
order to do business at a profit. The Breeze is one of the last to fall into line. Dat- 
ing from next issue, it will be sold at five cents a copy and $2 a year. But patrons who 
send in subscriptions paid in advance, on and before the 30th day of June, 1909, will 
receive the paper at its former price, $1 a year. All renewal subscriptions after July 
1, 1909, will be at $2.00. 
Though compelled to raise its rates of subscription, The Breeze remains su- 
preme in its field. It is read by more people and in more North Shore homes than 
any other paper. When the summer season is over and the resorters depart for their 
respective homes, The Breeze goes through the mails to every state in the Union 
and many foreign countries. 
In making these improvements, the management wishes sincerely to thank its 
readers and advertisers, through whose loyalty and patronage The Breeze has grown 
and prospered, outstripping all its rivals. 
J. ALEXANDER LopGE 
CARD 
CATALOGUE) 
FRIDAY, JUNE 4, 1909. 
