CACTUS DAHLIAS MAKE WONDERFUL FLOWER ARRANGEMENTS 
GIANT DECORATIVE DAHLIAS 
Adirondack Sunset. Massive flowers with twisted petals, rust orange 
and gold. 60c. 
Avalon. Bright canary yellow; vigorous plants with dark foliage, 
blooms early. 60c. 
Bobby Dean. Popular apricot pink, fine cut flower. 75c. 
Clariam Kelton. Showy flame red blended with yellow. 75c. 
Croydon Lilac. Big blooms of massive substance, true lavender. $1.00. 
D'Arcy Sainsbury. Formal blooms of pure white, on strong stems. 75c. 
Five-Star General. Immense light pink, edged soft yellow; winner of 
many prizes. $1.25. 
King George. Broad curled petals of soft orange, with cream re- 
verse. 75c. 
Mrs. George LeBoutillier. Favorite bright red; compact, free flower- 
ing plant. 49c. 
Prince of Persia. An outstanding Poinsettia red Dahlia in our display 
beds last summer; big bold flowers on tall stems. $1.75. 
Real Glory. Large symmetrical flowers of heavy texture, one of the 
finest white dahlias for cutting. $1.00. 
The Universe. Very large flowers with ruffled petals, dark maroon, 
one of the most striking in our growing grounds, 75ce. 
Thomas Edison. Rich royal purple blooms, 8 inches across. $1.00. 
Wind Lassie. A wonderful new white, huge waxy blooms with twisted 
petals. $1.75. 
POMPOM DAHLIAS 
Compact plants produce numerous slender-stemmed blooms with 
quilled petals, in Pright, gay colors, that are long lasting in flower 
arrangements. 
Alice. The best bright red, blooms constantly. 
Arthur Kerley. Fine crimson. 
Amber Queen. Buff yellow. 
Betty Ann. Popular bright pink. 
Joe Fette. Pure white. 
Mary Munns. Deep mauve lavender. 
Tip Top. Showy raspberry red. 
Yellow Gem. Bright yellow. 
Pompom Dahlias, each 45c 
Paul J. Howard's 
DAHLIAS 
A collection of the finest Dahlias of all types, 
including many new and unusual ones, in a 
wide range of colors. Plant Dahlias from April 
to July, for a continuous display of showy 
blossoms in the garden and for cut flowers. 
CULTURE OF DAHLIAS: Select a sunny location where they 
will have plenty of room to develop. Spade ground deeply, 
pulverize, and add bone meal. (Never use manure for dahlias.) 
Sprout tubers in moist sand before planting. When ready to 
plant, lay tuber at an angle so sprout points upward, and 
drive your stake in beside the tuber. Cover 4 inches with 
pulverized soil and water well. Do not water again until 
plants are several inches high. Pinch back plants several 
times to make them bushy. If you want to grow large, exhi- 
bition-size blooms, disbud so each stem has only one bloom. 
DAHLIA TUBERS SENT PREPAID 
CACTUS DAHLIAS 
Cactus dahlias produce beautifully formed double flowers, with 
graceful petals, sometimes incurved and twisted, not too large for 
artistic arrangements. They bloom freely for several months. 
Berger's Masterpiece. A beautiful new Dahlia, and one of the 
finest. Soft smoky pink, darker at center; has a long blooming 
season. $1.50. 
Comtesse. Bright rose pink, a fine cut flower, long lasting. 60c. 
Faithful. One of the largest and best of all white cactus types. 75c. 
Figaro. Unusually showy, yellow with red markings; dwarf plant. $1.00. 
Jane Lausche. Large rosy mauve tipped white, outstanding in dahlia 
shows. $1.00. 
Mustang. Bright pink blooms of lovely form, vigorous plants with 
heavy foliage; blooms constantly. $1.50. 
Nancy Ann Mitchell. Long stemmed flowers of brilliant currant red; 
showy in the garden. $1.00. 
St. Therese. Exquisite pale flesh pink, changing to white; wonderful 
cut flower. $1.25. 
Taiyo. Striking bicolor, with deep red flowers tipped white. $1.00. 
Yellow Spiral. Golden yellow flowers with twisted petals, one of the 
most graceful for arrangements. $1.00. 
MINIATURE AND BALL 
DAHLIAS 
Flowers of medium size, ideal for decoration and arrangements. 
Gerrie Hoeck. A lovely pink waterlily type, popular for cutting. 75c. 
Helly Boudewjyn. One of the most beautiful white, waterlily form. 
75c. 
Miniature Jersey Beauty. Fine rose pink cut flower, among the most 
free flowering. 49c. 
White Fawn. Small, broad petalled flowers of artistic form; bushy 
plants are covered with bloom. 60c. 
Gypsy Girl. Striking decorative dahlia of medium size, lavender 
pink marked with purple. $2.00. 
Clara Clemens. Unique deep maroon flowers, marked with white; 
ball type. $1.00. 
I.K.E. Showy scarlet ball-shaped flowers; fine for garden display. 60c. 
PAUL J. HOWARD‘S FUCHSIAS 
PAUL J. 
Bewitched. Double flowers of deep violet purple with long spread- 
ing sepals, white tipped green. Vigorous willowy grower, fine 
foliage. Fine for hanging baskets. $1.00. 
Carioca. Lovely new trailing fuchsia, with large single flowers of 
bright rose. Long upturned sepals are tipped green, flaring 
pss are notched. Strong growing, free flowering, stands 
eat well; easy to grow. $1.00. 
Purple Sage. Single saucer-shaped corolla, deep purple, with deep 
red sepals and stamens. Medium size bush with deep green 
leaves, also a good hanging basket plant. $1.00. 
GENERAL LIST OF FUCHSIAS 
“BY” indicates bush type, “T” trailing or hanging basket type 
Amapola. Large semi-double flowers of bright rose. T. 
Anna. Double red and magenta purple. B. 
‘Autumnale. Light purple flowers with magenta sepals. Foliage is 
bright orange, bronze and yellow in spring; B & T, the best 
fuchsia for trellis and ehaber 
Black Prince. One of the fine older fuchsias, free flowering, with 
large single, broad-petalled blooms, deep rosy pink. B. 
Butterfly. Showy basket fuchsia with big flaring blossoms, rosy red; 
blooms constantly. 
California. Large bright orange flowers with coral pink sepals; tall 
vigorous, shapely bush. 
Cascade. Of perfect weeping form, branches are covered with large 
single flowers of exquisite pink, salmon and cerise. 
Catalina. Showy double flowers, white with crimson sepals. Erect, 
compact plant to five feet, with handsome foliage. 
Claret Cup. Very long pointed buds, sepals pinkish white, corolla 
deep claret red, fine neg plant. : 
Creole. Large beautiful double flower, petals oxblood red with 
maroon markings, sepals dark crimson. Fine for baskets. 
Dr. John Gallwey. Long stemmed double flowers, creamy white with 
broad red sepals. B. & T. 
Fascination. Large showy double flowers of heavy texture, petals 
soft rose pink, sepals deeper pink. B. 
Falling Stars. Masses of striking single flowers, turkey red. B. 
Flying Cloud. The finest all-white, makes an excellent Bay pot 
plant with strong arching branches. Flowers are semi- ouble 
to double, white with palest rose tint. : 
Gay Senorita. Charming bell-shaped single flowers of deep lilac, 
sepals deep red, waved and reflexed. T. ‘ 
Guinivere. Single orchid and white flowers, free flowering, good 
as a bush or basket plant. 
Gypsy Queen. An older fuchsia, and still one of the best shrub 
aches. Double flowers of rosy mauve, sepals deep bright 
red; blooms constantly. \ 
Halloween. Long pendant branches covered with huge single flowers, 
light plum colored petals and white sepals flushed pink. T. 
Henri Poincare. Very large single flowers with long violet-blue petals 
and bright al sepals. One of the best for baskets. T. 
Joan Leslie. Fine double red and purple, free flowering bush. 
Lindissima. One of the best double flowered for baskets; flowers 
are rosy lavender with deep rose petals. 
California Flowerland 
FUCHSIAS 
FUCHSIA DISPLAY. The Summer Display of 
Fuchsias and Tuberous Begonias at California 
Flowerland is one of the spectacular events in 
the Southland. Our lathhouses are filled with 
showy specimens, jewelled plants in pots and 
hanging baskets, all in lovely bloom, from mid- 
summer until fall. Come out and enjoy this 
beautiful show, and select varieties for your 
own garden. 
CULTURE: Full shade or a location where they will have morning 
sun is best. Use a soil mixture composed of equal parts leaf 
mold and garden soil, with half as much well rooted manure 
added. Keep plants always moist but not soggy, and spray 
foliage daily with a fine spray in warm weather, Never disturb 
the roots of fuchsias by cultivating. Fertilize with liquid fer- 
tilizer or good commercial fertilizer every four to six weeks. 
HOWARD‘S NEW FUCHSIAS 
Reverie. Beautiful double flowers of soft self rose, with recurved 
sepals and waved petals. Bushy plant with small foliage, com- 
pact and free flowering. $1.00. 
Streamliner. A wonderful showy trailing fuchsia, with long slender 
buds, long semi-double corolla, and long twisted sepals, all of 
brilliant deep red. Long pendulous branches, loaded with bloom: 
thrives in warm areas. $1.00. 
Trail Blazer. Very long globular double flowers, with recurved sepals, 
brilliant magenta red; long willowy branches and bright green 
foliage make this one of the best for hanging baskets. $1.00. 
Hollydale. Bushy upright plant to four feet. Double pink flowers 
with deeper pink sepals. 
Marinka. One of the showiest, most free flowering, for basket or 
trellis, with handsome glossy foliage. Large single or semi- 
double flowers, bright red, cover the plants for many months. 
Mme. Carnot. Large double flowers, light pink with deep rose 
sepals, outstanding, low bush or basket. 
Molesworth. Large double snow-white flowers with scarlet sepals; 
the best double white and red fuchsia for baskets. 
Mountain Haze. An exquisite pastel, double lavender and pale rose 
flowers. B. 
Mrs. Victor Reiter. Beautiful crimson flowers with long slender 
sepals and tube of creamy white. T. 
Muriel. One of the showiest basket fuchsias, masses of pendant 
red and rose flowers. 
Nonpareil. Showy, free flowering double violet blue with white 
sepals. Good as basket or espalier plant. 
Patty Evans. Lovely double white with long white sepals tinted 
soft pink; vigorous bush. 
Purple Crystal. Double flowers of glistening rich purple, sepals 
red, of heavy substance. B. 
Red Spider. Very long single flowers of crimson red with bright 
red sepals; showy, free flowering basket type. 
Reiter's Giant. Tall, vigorous plant, with immense double purple 
flowers, sepals very broad, bright red. 
Roulette. Double rosy red, with white sepals shaded pale rose. 
Spreading basket type. 
San Mateo. Double deep violet with pink sepals of heavy texture. 
Fine basket type. 
Seventeen. Huge double flowers of true rose pink, long recurving 
sepals of eae texture. An. outstanding, vigorous bush. 
Uncle Jules. Fine double violet blue with crimson sepals. Flowers 
of giant size, with dense foliage on arching branches. B & T. 
Valentine. Large flowers, semi-double to double, of rich purple, 
with white sepals. Bush and trailing type. 
Victory. Very free flowering compact plant, for pot or basket, with 
long single flowers of vivid scarlet, white sepals. 
Yuletide. Upright plant with masses of double red flowers having 
creamy white sepals. 
Winston Churchill. Free flowering, shapely compact bushes, double 
flowers of lavender blue with rosy sepals. 
Price of Plants in 4-inch pots, each 75c 
PauL J. HOWARD'S CaALiForNiA FLOWERLAND 
11700 NATIONAL BOULEVARD, WEST LOS ANGELES 64, CALIFORNIA 
LARGE FLOWERED EXHIBITION CHRYSANTHEMUM 
Pompom Chrysanthemums 
Flowers in sprays 
Algiers. Bright bronze. 
Apricot Kramer. Soft apricot. 
Christmas Red Improved. Deep red, late. 
Diana. Glistening white. 
Elsie Kramer. Best light pink. 
Fire Bird. Bright red. 
High Lights. Bright pink, dark rose center. 
Red Doty. Wine or purplish red, silver reverse. 
Yellow Fellow. Bright gold. 
Yellow Treasure Island. Light yellow. 
White Treasure Island. Creamy white. 
Single Chrysanthemums 
Bountiful. Clear yellow. 
Bronze Rosalind. Light bronze. 
H. Marie Totty. Large red and gold. 
Illini Glory. Pure white. 
Los Angeles. Soft pink. 
Pink Skiff. Large clear pink. 
Paul J. Howard's 
freely. 
green. 
duces big flower clusters. 
branched, with heavy foliage. 
Spring Glory. (Plant Pat. No. 685) 
white eye. 
Summer Charm. (Plant Pat. No. 684 
ding and pot variety. 
Autumn Glow. (Plant Pat. No. 686) 
clustered on long strong stems. 
Winter Cheer. (Plant Pat. No. 683) 
rose, make this one of the mos 
PAUL J. HOWARD’S NEW GERANIUMS 
California Flowerland 
TUBEROUS BEGONIAS i 
For the finest Tuberous Begonias, one naturally turns to Paul J. Howard's, 
where every year the spectacular display in the gardens at California 
Flowerland attract thousands of visitors from all of America. 
Price: All Types, Sturdy Plants, in 3-inch pots, each 50c, 
dozen $5.00. 4-inch pots, each 75c, dozen $7.50. 
Double Camellia Flowered 
Largest and most popular of the double types, with flowers 5 to 8 
inches across, resembling big double camellias and roses in form and 
colors. 
Orange Shades 
American Beauty 
Cardinal Red 
Scarlet 
Double Ruffled Camellia 
Apricot 
Salmon Shades 
Rose Shades 
Sometimes called Carnation type. Strikingly beautiful flowers of large 
size, with petals frilled and deeply fringed. Plants are strong and bushy, 
especially fine for bedding and pot culture. 
Pink Salmon 
Rose Dark Red 
Apricot Scarlet 
GERANIUMS 
No other flowering plants bloom so freely for a long period, or require so little care. 
Give them a sunny situation with good drainage, water rather sparingly (once in two 
weeks is usually enough for plants growing in the ground, several times weekly for 
pot plants) and fertilize occasionally with a good plant food. 
Ivy or Trailing Geraniums 
Especially fine in coastal areas, where they are strikingly used as ground covers and 
to trail over fences, and for baskets. We have a fine selection of these showy plants. 
Mrs. Banks. Single white flowers, faintly veined purple. Light green foliage; blooms 
Caesar Franck. Double bright rose, maroon marking on upper petals, foliage bright 
Countess de Grey. Semi-double clear pink, dark markings on upper petals. 
Etincelant. The most vividly colored of all, semi-double scarlet flowers in large 
clusters; vigorous, free flowering, foliage bright green. 
Salmon King. Rosy salmon with maroon markings, semi-double; strong growing, pro- 
Joseph Warren. Brilliant double purple flowers in big clusters; foliage light green. 
Charles Turner. Popular rose pink, very free flowering. 
Price of the above Ivy Geraniums, in Plant Band Pots: 
Dozen $1.50, 25 for $2.75, Flat of 81 for $8.00 
The New Four Seasons Geraniums 
The flower heads of these new varieties are of immense size, each one bearing 30 
to 40 large round-petalled single blossoms. Plants have exceptional vigor, are much 
Very large flower heads, vermilion blended with azalea pink, showing a distinct 
A lovely bright rosy pink with white eye; deep crinkly green foliage; fine bed- 
Brilliant orange and vermilion florets with conspicuous white eye, are closely 
Compact flower heads of broad, overlapping petals, soft pastel pink and cherry 
charming ot the deep pink Geraniums. 
PRICE: Plants in 4-inch pots, each 75c 
California Flowerland 
CHRYSANTHEMUMS 
Masses of lovely showy flowers, richly colored and diverse in form, 
produced from early fall until winter, and ease of culture, make Chrysanthe- 
mums favorites everywhere. 
Strong potted plants are ready in April. May is the best time to set out 
Chrysanthemums in Southern California. If planted too early, they will bloom 
before fall. 
All Chrysanthemum plants are sent at purchaser's expense. 
PRICE of All Chrysanthemums, in Plant Band Pots: 
3 for $1.00, Dozen $3.50 
Large Flowered, Exhibition Type 
Appert. Deep bronze. Golden Robin. Bright golden yellow. 
Armistice Day. Red and gold. 
Ben Tashima. Purple with silvery re- 
verse. 
Black Hawk. Dark velvety red. 
Chattanooga. Pure white. 
Dolly Dimple. Soft yellow. 
Favorite. Creamy white, fine. 
Louisa Pockett. Huge pure white. 
Mary L. Clark. Light pink. 
Yellow Pockett. Very large light yel- 
low. 
Spidery and Feathery Types 
Aiko. Fine light pink. 
Albert Witt. Fluffy bright yellow. 
Bunbu. Free flowering lavender, outstanding. 
Butterfly. Deep golden yellow, early. 
Bess Witt. Salmon bronze, quilled petals. 
K. Tashima. Early pure white, free flowering. 
Purple Princess. Silvery purple, quilled petals. 
Anemone Types 
with several rows of petals around 
a quilled center 
Beautiful Lady. Orchid pink, cream center. 
Catherine. Soft lavender. 
Mrs. John Shields. Fine pure yellow. 
Sincerity. Pure white. 
Stoplight. Bright red. 
j 
‘ ~ a 
SPIDERY OR FEATHERY TYPE 
PELARGONIUM EMPRESS OF RUSSIA 
PELARGONIUMS 
Known also as Martha Washington Geraniums, the plants 
bear showy flowerheads of striking beauty, the blossoms often 
ruffled and oddly blotched. They bloom from late spring 
until autumn. 
CULTURE: Pelargoniums thrive best in a cool, even tempera- 
ture, in sun or half-shade, in well prepared soil with good 
drainage. Fertilize occasionally with bone meal or good com- 
mercial fertilizer. Weekly watering is usually sufficient. 
Azalea. Large ruffled bright rose 
Ballerina. Soft delicate pink 
Duchess of Cornwall. White to pale blush pink, purple 
blotches. 
Grandma Fischer. Glowing salmon with dark blotch, large 
wavy petals 
Empress of Russia. Striking large flowers of velvety maroon 
red, rose maroon margin with distinct white edge 
Marie Rober. Purplish magenta to black-maroon, one of the 
darkest of all 
Other Geraniums 
Beauty of Chatsworth. Showy single 
cherry rose flowers; foliage con- 
spicuously zoned; blooms constant- 
ly 
California Pink Giant. Very large, 
long stemmed clusters of double 
flowers, pure rose pink 
Carmel. Single flowers, white edged 
pink 
John Forbes. Brilliant scarlet, single 
flowers 
L’Aube. The best single white, with 
golden stomens; excellent pot Oakland, Fine new broad-petalled, glistening white, veined 
plant and blotched with rosy violet. Low, bushy growth 
Madonna. Beautiful double white Mrs. Mary Bard. Large ruffled pure white with amaranth 
feathering. Compact, long season of bloom 
Lavender Queen. Lavender with darker markings; blooms con- 
stantly 
Memories. Double flowers of light 
lilac pink; foliage is glossy deep 
green 
Rhapsody. Salmon pink with orange tint 
Missouri. Double, bright scarlet San Antonio. Dwarf compact plants with big clusters of 
Mrs. E. G. Hill. Single flowers, light showy rose f 
salmon pink San Luis Rey. Huge soft rose, upper petals bl ed maroor 
i De chid lavende ith naroon blotches 
Radio. Velvety red, double San Marino. Deep orchid lavender with maroon h 
Santa Monica. Pink with crimson blotches, one of the best 
Susan Leepre. Single flowers, glow- 
ing salmon with orange suffusion 
Compact, vigorous plant 
PRICE: Each 75c 
Sensation. Bright red with darker center 
Solano. Fine coral pink feathered dark maroon 
Sue Jarrett. Very large pink, shaded salmon, upper petals 
marked with salmon 
PRICE: Plants in Pots, Each 75c 
Hanging Basket Begonias (Lloydi Type) 
Vigorous plants produce masses of double blooms in pendant clusters, 
charming in baskets, wall planters; in flower over a long period. 
Salmon Yellow 
Rose Orange White 
Scarlet 
Double Camellia Picotee Shades 
Of the same lovely camellia form, slightly smaller, with two-toned com- 
binations of colors and contrasting edge. 
Apricot Pink Rose Red 
Single Frilled 
Immense showy single blossoms with deeply frilled edges. Apricot, Pink, 
Rose, Salmon, Dark Red, Scarlet, Orange, Yellow, White. 
Salmon 
Pink GIANT DOUBLE CAMELLIA FLOWERED BEGONIAS 
Yellow ~ — 
White 
Flowered 
Orange 
Yellow 
White 
