i? | a CUSTOMER SERVICE BULLETIN 
or cHutop s LONG-RANGE PROGRAM FOR BUILDING A COMMERCIAL COLLECTION 
SIGNAL MOUNTAIN, TENNESSEE 
To be used as a guide in the purchase of orchid plants which should produce blooms at seasons 
when blooms are in greatest demand and command highest prices. The following examples are 
set up on commercial collections producing 500 and 5,000 blooms annually. The percentage 
breakdown of flowers for color and seafah Tr-anplicable to any number of flowers. 
: & ee te 
Der ys Ub, Ae ie 
Mt ¢ 
i> ree, 
Estimated Annual Gut 
ay 
5,000 flowers 500 flowers 
WINTER SEASON (December, January, February) OF So ae are 
24% of Annual Cut: a0 A PAUOL EL ZO. 
Color Breakdown: 
Whites 12-1/2% 150 15 
Whites with Colored Lip 12-1/2% 150 15 
Lavender Hybrids 70% 840 84 
Unusuals, Yellows, Others 5% 60 6 
SPRING SEASON (March, April, May) 
48% of Annual Cut: 2,400 240 
Color Breakdown: 
Whites 15% 360 36 
Whites with Colored Lip 15% 360 36 
Lavenders, including 30% Mossiae 
in order to provide medium 
priced lavenders 65% 1560 156 
Unusuals, Yellows, and 
Cymbidiums 5% 120 12 
SUMMER SEASON (June, July, August) 
13% of Annual Cut: 650 65: 
Color Breakdown: 
Whites 20% 130 13 
Whites with Colored Lip 15% 98 10 
Lavender Hybrids 60% 390 39 
Unusuals, Yellows, Others 5% 32 3 
FALL SEASON (September, October, November) 
15% of Annual Cut: 750 es 
Color Breakdown: 
Whites 15% late 4 
Whites with Colored Lip 15% 3 12 
Lavender Hybrids 60% 450 45 
Unusuals, Yellows, Bronzes 10% 75 7 
This information is based on statistical experience over the past twenty years of orchid saies 
and demands of the major flower markets of the United States. The program outlined is follow- 
ed at Rivermont. 
iBall wl95Z 
