How to Grow PRIZED MUMS in Your Garden 
Sterns Hardy Exhibition CHRYSANTHEMUMS 
Hardy Greenhouse-Type Chrysanthemums for Outdoor Gardens 
Grow Prized MUMS in Your Own Garden 
Now you can grow your own corsage Chrysanthemums. Stern's 
brings the big greenhouse-type Mums into your garden. These are 
the winter-hardy strain of the same Chrysanthemums sold by florists. 
Now you can enjoy beautiful bouquets every day for months and 
still have plenty left over every day for garden beauty. The flowers 
are frequently much larger than pictured here. The colors equal 
those offered as cut flowers by the finest florists. You must own them 
and pick them to really appreciate them! 
Why Stern’s FLORIST EXHIBITION MUMS are 
Guaranteed Hardy 
Huge fields of experimental plants were allowed to winter-over 
outdoors in sub-zero temperatures. Thousands of plants were lost— 
but a few of the most hardy types survived. Again the survivors 
were subjected to this rigorous test and again many did not survive. 
Finally, by careful selection, only the very strongest—the “‘fittest'— 
were chosen. These are the Mums that will delight you with their 
vigor, their exceptional hardiness, their profusion of large and bril- 
liant flowers. 
10 MAGNIFICENT COLORS 
Golden Yellow (Vangard) Golden Bronze (Flaxen Beauty) 
Deep Purple (Alert) Creamy-Yellow (Lee Powell) 
Snow-White (Avalanche) Burnt Orange (Carnival) 
Scarlet-Orange (Huntsman) Light Lavender (Fascination) 
Bronze-Red (Ruby) Orange Rust (Fiesta) 
AUREA PUREA. Pure 
yellow. 
BURGUNDY. Shining 
deep wine-red. 
DAZZLER. Bright gold- 
en yellow with rich 
maroon center. 
Postpaid 
3 for $ 2.00 
10 for 6.00 
25 for 14.00 
STERN’S SUPER-FRAGRANT 
GAILLARDIA 
One of the most desirable, hardy flowers 
thriving and flowering throughout the heat of : 
the summer from June until November. 
cellent flower for bouquets and table decora- 
tion. Plants do best in a sunny location. < 
BLOOMS SEPTEMBER, OCTOBER and 
NOVEMBER 
Guaranteed to Bloom First Year Planted 
These Exhibition Chrysanthemums start blooming in September, 
reaching their peak of perfection in October and lasting throughout 
November. You will enjoy them for many years, yet they require 
little care. Just plant them in any good soil. They thrive in full sun 
as well as in partial shade. Grow 2¥2-3 ft. tall. For best results, a 
light mulch during the winter is recommended. For really giant-size 
Mums, remove in midsummer all of the smaller stems, saving only 
a few of the strongest ones. When they begin to form flower buds, 
usually in September, remove most of the smaller buds, leaving only 
one of the strongest on every stem which will develop into a giant 
flower. Beautiful in any garden, they form a perfect background for 
other hardy, low-growing Mums. 
Field-Grown Plants No. 1—Your Choice of Varieties 
3 for $2.50 6 for$4.75 10 for $7.50 
POSTPAID 
Stern’s Hardy Florist Exhibition 
Chrysanthemums Collection 
(Group 24-516) 
10 Hardy Chrysanthemum plants (1 of each) for.......... $ 7.50 
20 Hardy Chrysanthemum plants (2 of each) for.......... 
30 Hardy Chrysanthemum plants (3 of each) for.......... 
Postpaid 
An ex- ¢ 
STERN’S 
GAILLARDIA 
COLLECTION 
(Group 24-517) 
3 Gaillardia plants é 
(1 of each) $2.00, c 
postpaid. 
6 Gaillardia plants 
(2 of each), $3.75, 
postpaid. 
Gaillardia 
POMPON and BUTTON CHRYSANTHEMUMS 
LILY-OF-THE VALLEY 
These delightfully fragrant white flowers are 
everyone's favorite. Huge white bells on wiry 
8-inch stems. And best of all... the fragrance 
is sweet and pronounced. Even a small bou- 
quet will scent your home for several days. 
They will thrive in full shade as well as in 
more favorable spots. Here’s just the right 
plant for the North side of your home where 
other plants have failed. We send bunches of 
at least 12 pips. WILL BLOOM THIS COMING 
SEASON. 
Bunches of 12 pips $2.00 each; 3 
for $5.50; 6 for $10.50, postpaid 
Here’s the perfect Mum for cut flowers. They'll 
lend a colorful carnival spirit to your home as 
well as your fall garden. Their stiff, short petals 
form rugged, compact blooms which hold their 
form and beauty even in early fall snows. As 
cut flowers they last longer than other types. 
Selected varieties for early blooms. GUARAN- 
TEED TO BLOOM. 
CHIQUITA. Charming golden yellow. Upright 
2-foot flower stems are covered with big clus- 
ters of globe-shaped flowers. Excellent for cut- 
ting. 
PEPITA. A real garden wonder! Opens a dark 
yellow—turns white when in full bloom. 
Rounded 2-ft. plants—bloom in mid-September. 
ROSITA. Wonderful light Persian rose. A per- 
fect companion to Pepita, and a charming gar- 
den plant. Excellent for cut flowers. Blooms 
from mid-September. 
[40] 
RED GOLD. Showy, reddish orange-bronze. An 
early September bloomer. 
RED GLOW. This blood-red beauty will bloom 
and bloom. Straight firm stems are ideal for 
cutting purposes. 
Heavy, Field-Grown No. 1 Plants, 
3 for $2.50; 10 for $7.50; 25 for $15.00, 
Postpaid 
STERN’S MEXICAN MUM 
COLLECTION 
(Group No. 24-518) 
5 Plants 
(1 of each) 
(2 of each) 
(4 of each) . 
Postpaid 
10 Plants 
20 Plants 
