Retail Lily Folder -- 1955 Edition 
Based largely on new color photographs, made 
during the 1954 flowering season, the 1955 retail 
lily folder is the finest we have yet produced. Since 
so many new color separations had to be made, the 
cost of the folders is slightly higher than last year. 
By absorbing part of these expenses we make these 
beautiful folders available to you for $35.00 per 
1,000 copies, f.o.b. Portland, Oregon. Orders for 
five thousand or more folders, received before April 
Ist of this year, will be imprinted, free of charge, 
with your name and address. Smaller orders can be 
imprinted, too, but a slight charge will have to be 
made for this service, depending on the quantity 
ordered. There is no quantity discount; please do 
not order less than one thousand folders for special 
imprints. Separate order blanks and special envel- 
opes for the folder can also be made available at a 
cost of approximately $25.00 per 1000. Please write 
us for a special quotation. 
Once more we want to make it very plain that 
we are not in the retail business, nor do we accept 
orders from garden clubs or similar groups of buyers. 
We print these folders because we realize that the 
many nurseries and seed or garden stores in this 
country cannot and should not list or stock all our 
expensive Lilies. Moreover, we feel that it is of vital 
importance to all of us — growers, wholesalers and 
retail dealers — that the Lilies supplied to the public 
give satisfaction. We can help by harvesting to 
order, by packing the bulbs with their fresh and 
live roots in polythylene bags and shipping them, 
with the least possible delay, directly to your cus- 
tomers. 
The procedure to follow in using these folders 
is to order them from us at the earliest possible date. 
Please give us definite and clear instructions as to 
the overprinting desired and the type and style of 
lettering you prefer. The folders will be printed in 
OREGON BULB FARMS 
GRESHAM, OREGON 
April and should be in your hands early in May. 
We do not know the best time of mailing them. Some 
customers have had good results with May and June 
mailings, others feel that the first or second week 
of September was better. 
After you have made a mailing and when orders 
come in, please number them, make sure that each 
one bears your name, as well as the name of the 
customer and his address. Then list the names, the 
addresses and the amount you have received with 
each order and send us a duplicate of this list. We 
can then both refer back to the order at all times 
and correct or check any mistakes that might have 
happened. 
To each order please attach a gummed and typed 
label, bearing the customer’s name and address and 
also your name and address as the sender. Furnish 
us with a few extra labels, in case we have to ship in 
more than one parcel. The packages sent out by us 
will all bear the Oregon Horticultural Inspection 
tag. We suggest that you send each customer an 
acknowledgement at the time his order reaches you. 
As we ship in October, we note on each order 
the amount of postage and the packing charges. For 
the past few years packing costs have averaged 32 
cents per order, figured over many thousands of 
small packages sent out. We believe this is a fair 
charge and it is most likely less than what it would 
cost you to do similar, careful packing. At the end 
of the season we bill you, at wholesale, for the bulbs 
used, for the packing and for the postage. Regular 
terms and discounts will prevail, of course. 
We stand ready to pack special retail orders for 
all bona fide dealers, whether you use the color 
folders or not. Please do not hesitate to call on us 
whenever we can be of help. 
Your Order No. Name 
le: E 
sia oe 17 ‘ Mrs. J. Doak 
Address 
117 Elm Street 
Amount 
$21.75 
City & State 
Dallas, Texas 
Page 3 
