Albritton 
A midseason to late 
variety, suitable for pro- 
duction in the east from 
Delaware south to north- 
ern Georgia, and across 
Alabama, Mississippi 
Louisiana and Arkansas. 
This new variety is out- 
standing as a producer, 
in trials its yields aver- 
age 360 crates per acre, 
which is well above sev- 
eral established varieties. 
Armore 
Crossing the Aroma 
and Blakemore © straw- 
berry has produced what 
many Missouri  straw- 
berry growers consider 
the perfect variety. 
Named ARMORE by the 
originator, H. S. Swart- 
out of the University of 
Missouri. The variety has 
been tested extensively in 
the important growing areas of the state. 
The berries 
are large size, bright red in color and are very firm. 
Plants are strong and vigorous and are prolific producers 
of quality fruit that promise to make an important place 
for the new variety on the market. The yield has been 
as much as 100 crates per acre more than the nearest 
competing variety which is Blakemore. Fruit begins 
ripening a few days later than the Blakemore and plants 
continue to produce after all the Aroma berries are harv- 
ested. In contrast to many varieties the size remains uni- 
formly large even to the last picking. Our supply of 
these plants is very limited, however, Waller Brothers 
would be very glad for you to try out this new and 
promising variety in your area. 
Bellmar 
A FANCY EARLY SHIPPING BERRY 
The Bellmar has a number of qualities which make it 
outstanding in any list of strawberries. In some instances 
this berry has been reported to yield as high as 5,000 
quarts to the acre. 
As compared with Premier the plants are more vig- 
orous and produce more freely; the blossoms are perfect, 
ripening almost a week earlier than Premier and fruit- 
ing about as long. They are firmer than Premier and not 
so acid as Missionary. They rank high in dessert quality. 
The Bellmar plant growth is bright glossy green. The 
berries are a luscious bright red. Their bright green 
caps gives them a very effective appearance. This, to- 
gether with their large size, makes them one of the most 
beautiful berries we have ever grown. 
Blakemore 
Our “Number One” berry this year. The Blakemore 
has been successfully grown from Maryland to Calif- 
ornia. Ninety-nine per cent of the berries shipped from 
White County, Arkansas, the largest berry growing dis- 
trict in the country, are Blakemore. 
The Blakemore is firmer than either of its parents. 
It will not puff and become soft during hot, moist weath- 
er. It will not bleed unless given unnecessary abuse and 
unlike miny other early berries, it retains its bright red 
coloring long after picking. This fact, coupled with its 
earliness, gives it a great advantage in the wholesale 
markets. 
senator Dunlap 
An old favorite garden and canning variety in many 
sections of Northern and Central States. DUNLAP’s 
greatest advantage is good growth and production under 
almost any condition. Very free bedding and productive 
of medium, dark red fruit for table purposes. 
Klondyke 
The old standby for shipping to distant markets, 
adapted to southern planting, berries medium to large, 
attractive red, flesh very firm and red to the core. Med- 
ium in quality, good plant maker, and yields good crops. 
Commands top prices on the markets. 
Klonmore 
This variety comes from Louisiana where the growers 
have been growing it for the past eleven years, and many 
of them have discarded all other varieties claiming Klon- 
more is superior to Blakemore and Klondyke for earli- 
ness, prolific bearing, as well as its delicious flavor. 
Klondykes are good shippers — Blakemores are disease 
resistant. The two were crossed and up came this 
wonderful berry — The Klonmore. It is a good shipper, 
disease resistant and a high yielder as well. This berry 
has an incomparable taste, flavor and rich coloring 
essential to the American springtime appetite. 
Missionary 
The Missionary, even after a quarter of a century of 
extensive planting is still outstanding in yield and plant 
vigor. We ship millions of Missionary plants to Florida 
and the Gulf Coast annually. 
? 
This old variety is an excellent plant maker, doing 
well on soil too sandy for other varieties. It is free from 
rust, a vigorous grower and produces an average yield of 
high-quality berries. 
We take great pride in the quality of our Missionary. 
We believe that we grow and sell more plants of this 
variety than any other plant dealer in the United States. 
Robinson 
This is a comparatively new variety being given fav- 
orable comment from many Michigan plant growers. 
The berries are generally large size, bright red color. It 
seems to be a very good plant maker, and the foliage is 
healthy. The fruit begins ripening approximately one 
week later than Premier. 
Tennessee Beauty 
The Tennessee Beauty is a scientific cross between 
the Premier and Missionary berry. Its vigorous growth, 
firmness and radiant color makes it one of .he most 
productive berries grown. Tests have shown that it may 
replace the Aroma or Catskill as a late berry with some 
growers. It rates very high as a berry for freezing and 
is well worth trying in the southern and lower middle 
states. Since this berry is a patented variety we sell to 
you with the understanding that you are not to sell them 
to others. 
Tennessean 965 
This is a new variety originated at the West Ten- 
nessee Experiment Station and is a cross made by J. 
P. Overcash with two Tennessee developed varieties. It 
blossoms late and ripens early. Its long-shaped, glossy, 
attractive fruit appeals to the casual observer. Time of 
blossoming is somewhat later than that for Blakemore 
which often results in less cold injury. The late blooming 
combined with early ripening of this berry will appeal to 
many strawberry growers. 
A yield plot of this strawberry in 1947 produced 382 
crates per acre compared with 344 crates for the Ten- 
nessee Shipper and 325 for the Blakemore on nearby 
plots. 
Shipping tests made in 1947 indicate that the Tennes- 
sean 965 is acceptable for handling and marketing. This 
strawberry runs somewhat larger than the Blakemore. It 
packs 84 per box; the Blakemore 99: and Tennessee 
Shipper 111. 
Tennessean appears about the equal of the Blakemore 
as a plant maker. A very large number of runner plants 
develop and the rows are filled out. 
New Florida No. 90 Berry 
The Florida 90, developed for growing in this area, is 
said to be one of the best producing plants of the many 
varieties available. The 90 produces a berry that is red 
all through, and not white inside as the Missionary 
variety planted here for many years. The 90 also pro- 
duce a long berry instead of the short, plump Missionary, 
and grows the berries under top leaves of the plant, 
affording protection from frost and cold. The 90 was 
developed for this section and promises to be a life-saver 
in the next few seasons for this vast strawberry-growing 
areé€a. 
VINE BERRIES 
Dewberry - Blackberry 
We are offering a new Dewberry - Blackberry cross 
that is most outstanding in its earliness, size and vigor. 
There are two strains of the cross. One which ripens 
right in behind the strawberry season, another which 
comes about 7 to 10 days later. The first of the berries 
is calledXEarli-Ness and has a value largely for the fresh 
market. The next one known asNBig-Ness is extremely 
large and attractive in appearance and is the best berry 
that we have found for quick freezing. The multiplica- 
tion is similar to that of the young and boysenberry. In 
addition to the commercial angle of this berry, it has 
great possibilities for special home garden sales at a 
fancy price. We have only a very limited amount of 
these plants for sale. 
\( 
Thornless Boysenberry 
Vines are free of thorns which means much in hand- 
ling. Ripens several days ahead of the thorny variety, 
which alone is a material advantage as it gets your 
berries on the market while the prices are higher, and 
that often means a big difference in your profit. You 
can handle these canes with your bare hands and enjoy 
picking the large attractive fruit. 
TNS TRUCOS 
WHEN TO: ORDER: Your order may be placed 
at any time during the year for delivery any 
time between October 20 and April 20. No or- 
der will be shipped before October 20 and or- 
ders shipped after April 20 will be at purchas- 
er’s risk. 
You 
may remit by Money Order, Bank Draft, or 
cash in Registered Letter. Postage stamps 
will be accepted on orders of $2.00 or less. 
We prefer money order. 
PACKING: We pack all plants according to the 
most approved scientific methods, and we make 
no extra charge for this packing. 
REFERENCE: Dunn & Bradstreet, Farmers & 
Merchants Bank, Judsonia, or any Waller Cus- 
tomer. 
CASH in full must accompany your order. 
NOTICE 
WE ARE DEALERS 
FOR “IRECO” IR- 
RIGATION EQUIP- 
MENT FOR THIS 
TERRITORY. 
If you are interested 
in securing any part 
of Portable Sprinkler 
type irrigation, please 
contact— 
JAMES WALLER 
Judsonia, Arkansas 
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Soil Requirements and Site: Strawberries 
are one of the easiest of the fruits to grow 
and there is but one secret method which 
will assure success. It is simply good land, 
good cultivation, good plants, and good sense. 
Any average garden soil can be expected to 
produce a satisfactory crop of both plants and 
fruit. However, the ideal soil for strawberries 
is a fertile, deep, well drained sandy loam. All 
the different types of soil are made more suit- 
able by adding organic matter, either in the 
form of barnyard manure of green manure 
crops. Organic matter added to the soil in- 
creases the water-holding capacity, and mois- 
ture is very essential for maximum produc- 
tion. In regions where late frosts are fre- 
quent, much care should be taken in the selec- 
tion of a site for the plants. A southern slope 
being warmer will make for an early start in 
growth and will cause the plant to bear fruit ‘I of 
much earlier, but for that reason is more subject to late frosts. A northern slope will of course 
be later, but less likely to be injured by late frosts. In sections where frost are not usually a 
serious hinderance, many fields of low elevation are good locations for strawberries. 
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Preparation of Soil: It is very important that the soil be properly prepared. The land should be 
plowed in late winter or spring. If some.cover crop has been grown, the soil will work up better 
if the soil is disced thoroughly before it is plowed. Next a harrow can be used so that a soft level 
planting bed is formed. The rows can then be marked and the plants set at the distance wanted. 
If commercial fertilizer is used, which is a very wise thing to do, the rows should be run out to a 
depth of about four inches. After the fertilizer has been distributed the soil is thrown back into the 
furrow and again leveled off with a drag. : 
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Types of Fertilizer: As for types of fertilizer for the plants, no kind is better than well-rottec 
stable manure or any other similar materials. It is best to apply this just before the land is 
prepared for setting the plants. Commercial fertilizers give good results and are used by prac- 
tically all the larger growers. The growers should take great care in applying the fertilizer so 
as to avoid possible injury in applying before planting. It should be plowed into the ground 
thoroughly and allowed to remain in that manner at least a week before setting the plants. Cer- 
tain types of fertilizer will prove very injurious to the plants if not put on with skill. Mixtures 
containing, Nitrate of Soda, Sulphate of Ammonia or Potash Salts will injure the plants and often 
kill them if allowed to come into contact with the roots. Any good commercial fertilizer can be 
expected to increase the yield, but it is unwise to use over 700 pounds per acre. 
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Time To Set Plants: Early spring is the best time to plant strawberries, for even light frosts 
which do not lift or heave the ground do not injure the plants. In the early spring the buds of 
the plants are in an inactive state, and the weather is ‘most favorable to their getting a strong 
rapid start. 
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Distance To Set Plants: Plants should le set in rows 3 or + .. ‘ 2part, or even as much as 4% 
fee: if the soil is very fertile. The plants can be set 15 to 30 1. ches «part in the 1.x, -!¢>end- 
ing on the variety, the condition of land, earliness of setting, and the quality of plants. 
Method of Setting Plants: A trowl, spade or hoe are the tools most often used in setting plaiis, 
end» good job can be done with them. It is important to have the roots straight down. Spreac!- 
ing them might help a little but not much. The crown must be held just at the surface of the 
ground so that when the soil is packed back aga’nst the roots with the hand or foot, the bud will 
not be covered nor the roots exposed. 
Cultivation: The plants should be cultivated and hoed soon after they have started growth after 
being set out. It is important at the first hoeing to uncover the buds of any plants that may 
have been planted too deep. If this is not done early plants will die as a result. Cultivate often 
SASASTSTSTSSSASASCSES 
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ES enough to keep the surface of the ground from becoming crusted and to keep down grass and 
I} weeds. It is not necessary to practice deep cultivation. A depth of 1 to 1% inches is deep 
LQ enough for the hoe, or perhaps slightly deeper with the cultivator. Remember that one cultiva- 
tion made in time is much more helpful that two made after grass and weeds become bad. Fre- 
quent hoeing and plowing make larger, stronger fruiting beds and a better crop of berries. 
156 
TSE 
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Cutting Blossoms: Fruit stems usually appear on strawberry plants soon after they are set in the 
field. These blossoms should be removed as the production of fruit is a severe strain on their 
vitality. This aids the plants in overcoming unfavorable conditions and in starting growth and 
producing runners. 
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PRICE LIST 
FALL 1954—S PRIN Goi95a 
Office No. 58 TELEPHONES Residence No. 78 
THESE PRICES SET ASIDE ALL FORMER QUOTATIONS 
ann Post Paid on ) Ca Not Paid ) 
1000 5000 
“Albritton ...$3.00 $5.00 $7.50 Seas ; 
wacudbsicedacabelnadacecdin- ge ek 4.00 5.50 10.00 48.75 
cWecenece vite he Ee 4.00 5.50 10.00 48.75 
Bb // 3) 4.50 8.00 38.75 
3295: 4.75 9.00 43.75 
3 ho 4.75 9.00 43.75 
5 4 3:75 4.75 9.00 43.75 
{Robins wed cee cedeceandde re, talc Ree 2.00 4.00 550 10.00 48.75 | 
‘Tennessean’ 965°. ...:::.:5 See 2.00 Wis) 4.75 9.00 43.75 
“Tennessee Beauty... 2a ee 2.00 8.715 4.75 9.00 43.75 J 
\Dunlape ee 3.75 4.50 8.00 38.75 
Florida No. 90 4.00 5.50 10.00 48.75 
, EVERBEARING VARIETIES t- 
Gem..J.. aoe (ene f Bae =) 3.00 6.50 10.00 18.50 
(Superfection, Streamliner and "20th Century offered in our Collection No. 4 on reverse side of Price List.) 
BOYSENBERRY 
(Post Paid) 
12 Plants — $1.50 25 Plants — $3.00 
(Not Paid) 
100 Plants—$7.00 500 Plants—$20.00 
DEWBERRY-BLACGCK BERRY 
(Post Paid) 
6 Plants—$1.75 
TREE EVERBEARING BLACKBERRIES 
(Post Paid) 
1 Plant—$1.00 SePlants— 29/5 6 Plants—$5.00 
LER BROTHERS. 
ORDER BLANK 
50 Plants—$4.00 1,000 Plants—$35.00 
a 
3 Plants—$1.00 12 Plants—$3.00 
12 Plants—$9.00 
NAM JUDSONIA, OF ORDER 
ARKANSAS 
ADDRESS SHIP WHEN 
LONG DIST. PHONE 58 
POST OFFICE RESIDENCE PHONE 78 
STATE EXPRESS 
O 
MAIL 
O 
EXPRESS OFFICE 
(IF DIFFERENT THAN POST OFFICE) 
SS 
QUA 
ORD 
REMARKS — 
mz 
aA 
2 
NAME OF PLANTS 
rl 
‘To 
rs 
ATTENTION: ARKANSAS CUSTOMERS, PLEASE ADD 2 PER CENT SALES Ty 
PLEASE ADD THE NAMES OF A FEW FRIENDS WHO MIGHT BE INTERESTED 
NAME eee eee 
NAME eee eee 
