Arnoldia 5 
Arnoldia firmly repositioned the magazine within this new publishing context. 
While Arnoldia had long hosted a diverse mix of subjects, authored mainly by 
horticultural professionals, it would thereafter contain multiple articles per issue 
and showcase a glossy image on the cover. 
Over the next five decades, Arnoldia went through several visual updates. 
Among those milestones: the current logotype and dimensions debuted in 1982, 
and the first color photographs appeared on the interior pages in 2001. Behind the 
scenes, the modes of production changed dramatically, but our graphic designer, 
Andrew Winther, skillfully maintained the visual continuity. He began working 
on the magazine in 1986, while in the art department at the Office of the Univer- 
sity Publisher. At that point, the office used offset lithography, and the printing 
plates were created from photographic negatives of the text and images. By the 
early 1990s, Winther began designing the layouts on a computer, and ultimately, 
every aspect of prepress production has gone digital as well. 
Despite these changes, the basic architecture introduced in 1970 has endured, 
with each issue composed primarily of several long-form features. In 2022, when 
the redesigned Arnoldia launches, the feature articles that have long defined 
Arnoldia will remain central to each issue. But in the opening pages, we will 
provide a new, distinctive space for shorter narratives that capture behind-the- 
scenes experiences of working with plants in the twenty-first century. We’re also 
adding space for letters, to foster a public dialogue with you, our readers. In the 
back, we’re creating a department composed of essays and opinions. We’ll also 
incorporate contemporary artwork throughout the magazine, building on the 
legacy established by Blanche Ames ninety years ago. 
With the first issue of Garden and Forest, published on February 29, 1888, 
Sargent and the other creators described their commitment to sharing “notewor- 
thy discoveries” in the realm of science and horticultural practice. They promised 
that the magazine would “place scientific information clearly and simply before 
the public, and make available for the instruction of all persons interested in 
garden plants the conclusions reached by the most trustworthy investigators.” 
Articles would cover landscape gardening, forest conservation, entomology, 
and more. The authors would deal both in history and news. Here, looking into 
2.02.2, we’re doubling down on these longstanding commitments. Expect the first 
issue to arrive in March 2022. 
Notes 
' Guernsey, A.H. 1865, December. Making the magazine. Harper’s New Monthly Magazine, 
32(187): 1-31. 
 Allgaier, H.J. 1984. The printing shop. Botanical Museum Leaflets, Harvard University, 30(1): 
48-50. 
3 Ashton, P.S. 1980. The director’s report: The Arnold Arboretum during the fiscal year ended 
June 30, 1980. Arnoldia, 40(6): 238-293. 
4 Howard, R.A. 1970. The director’s report: The Arnold Arboretum during the fiscal year ended 
June 30, 1970. Arnoldia, 30(6), 201-250. 
° Abrahamson, D. and Polsgrove, C. 2009. The right niche: Consumer magazines and 
advertisers. In D.P. Nord, J.S. Rubin, & M. Schudson (Eds.}, A history of the book in America: 
Volume 5: The enduring book, print culture in postwar America (pp. 107-118). University of 
North Carolina Press. 
Jonathan Damery is the editor of Arnoldia. 
