ARCHIVES OF THE ARNOLD ARBORETUM 
Winter 7982-83 
The Magazine of the Arnold Arboretum aVvno 1a 
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In 1970, Arnoldia was reimagined as a special-interest magazine with multiple features per issue. The current logotype of Arnoldia 
debuted at the end of 1982. 
His wife, Blanche Ames, began supplying botanical artwork of her own. The 
following year, their son coauthored an article about searching for beach plums 
(Prunus maritima) from an airplane. Authors would follow their wide-ranging 
lead. The name of the publication changed to Arnoldia in 1941, but otherwise, 
the structure and general approach remained the same. 
In 1970, Arnoldia relaunched under the production of a new printer, the Har- 
vard University Printing Office. At least through the end of the decade, Arnoldia 
was produced on “hot type” machines, which meant that the words were input on 
a keyboard and cast from lead on the spot.? This mechanical process had emerged 
almost a century before, but perhaps owing to the relatively simple one-article 
format of Arnoldia, it had remained feasible for Allgaier to continue setting the 
type by hand. The change in printers coincided with a dramatic reimagining of 
Arnoldia—a project overseen by Stephanne Sutton, who took over the publication 
upon the retirement of Donald Wyman, the editor for twenty-nine years.* 
The 1970 redesign was more than a visual makeover; it also brought new story- 
telling approaches. The 1960s is often considered an era of innovation in magazine 
publishing. Large general-interest magazines experienced circulation declines, 
attributed to the rise of television. (For instance, Life, which once claimed to 
reach the hands of one in four American adults, ceased publication in 1972.) At 
the same time, special-interest magazines began to proliferate.° The redesign of 
