GRASS SEED SUPPLIES FOR 
SPRING 1955 
Relief is in sight after last year’s terribly 
high prices. Supplies of basic lawn grasses 
are apparently adequate at this moment, 
with some exceptions. Kentucky Bluegrass is 
plentiful; although not inexpensive, it will 
be much lower than last year. Red Fescues 
in adequate supply at good prices. Bents 
are scarce and higher than last year. Redtop 
still a costly item, will be used less and less 
in lawn grass mixtures. Certified Perennial 
Ryegrass is practically unobtainable and 
cost is very high. Uncertified Perennial or 
mixed with Common will be obtainable but 
not worth the cost. Better to buy Common, 
it’s cheap and will do the job for temporary 
plantings. Timothy is high priced and 
Clovers are all costly. Other grasses like 
Meadow Fescue and Poa trivialis are moder- 
ately high priced. Alta and Kentucky 31 
Fescues are inexpensive. All in all prices of 
lawn and grass seed mixtures will be lower 
than last year. 
NEW RETAIL PRICE CARD 
If you haven’t noticed — turn to the back 
of your new retail price card — Here are 
salient points on selling Woodruff products. 
Designed to help your clerks sell more 
Woodruff seed and Gro-Sod. Here is a quick 
reference for your customers too. Display 
the card in a prominent place near your 
seed supply or next to the cash register. If 
you would like more cards ask for them. 
We'll supply all you need. 
TURF-MAKER-MERION 
BLUEGRASS FORMULATION 
NOW HAS SEAL OF APPROVAL 
Woodruff's new Turf-Maker with Merion 
Bluegrass formulation, introduced last year, 
now has the seal of approval of the Merion 
Bluegrass Association and Turf Research 
Foundation. Standards for lawn seed mix- 
tures containing Merion Bluegrass have been 
established, requiring 40% of the new grass 
that has received so much publicity. Wood- 
ruff Turf-Maker-Merion formulation _ has 
proved itself on our trials and elsewhere. 
Greater drought resistance, tighter texture, 
leaf spot resistance and makes a better, finer 
and longer lived lawn. Be sure to stock it for 
your “fussier” customers. 
‘€ 
WS 
TOLEDO, OHIO + BELLEROSE, L. I. * ATLANTA 
SACRAMENTO + DALLAS - SALISBURY, MD. 
HURRICANE DAMAGE -—REPAIRS 
In some sections of the eastern seaboard, 
hurricanes Carol and Edna took a heavy toll 
of lawns, particularly Carol. Abnormal high 
tides caused flooding of waterfront areas 
killing many fine lawns. Normally, if such 
areas had been thoroughly flushed with fresh 
water, no adverse effects would have been 
noticed, However, many lawns did not get 
such treatment and the residue from the 
salt water remained long enough to kill the 
grass completely. Applications of lime or 
gypsum are recommended at the rate of 25 
pounds per 1000 square feet. Better have 
the soil tested though, for soils that are not 
ae should receive the gypsum and _ not 
ime, 
Lawns that have been damaged may be ren- 
ovated by aerification, fertilization and 
seeding if damage is not too extensive. 
Largely damaged areas should be replanted 
after turning over the soil in usual manner. 
See “Your Lawn” for the know how. 
PUSH GRO-SOD SALES EARLY 
March and early April are the best spring 
months to feed the lawn. Sell Gro-Sod early 
for best results. The famed 10-6-4 analysis 
means properly balanced feeding for any 
lawn. One half the nitrogen is organic, 
assuring longer slower feeding. Not a burst 
of growth and then nothing. Time tested 
and proven, Gro-Sod goes further than most 
fertilizers — only 10 pounds needed for 1000 
square feet of established lawn. 15 pounds 
for new lawns. Gro-Sod is easy to sell be- 
cause it does the best job for the least 
money. A 50 pound bag ($4.15) will fertilize 
the average 5000 square foot lawn. Have 
plenty on hand for early sales. 
CO-OPERATIVE ADVERTISING 
ARE YOU USING IT? 
If you don’t know the details of the Wood- 
ruff Co-operative Advertising Plan — here 
they are: 
1. Woodruff supplies the newspaper mats 
free. 
2. You run the ads in your local paper — 
using Woodruff mats. 
8. Send Woodruff a copy of the ad (tear 
sheet) and a duplicate of the pub- 
lisher’s invoice. 
4, Woodruff credits your account with 
one-half the placement cost. 
Take advantage of this plan — it pays 
dividends. 
MERION BLUEGRASS NOW 
IN PACKAGES 
Demands by the trade have required this 
newly developed, superior grass in individ- 
ual packages. Packed in one pound and 
three pound attractive cartons, it carries the 
seal of approval of the Turf Research 
Foundation. One pound package retails for 
$5.30, sufficient for 350 square feet. Three 
pound package will plant 1000 square feet 
and retails at $15.75. Actually costs about 
% cents per square foot. Packed 12-1’s per 
case or 6-3’s per case. 
An Invitation To Better Gardening 
Entrance To 
Garden Exchange, Bridgeport, Conn 
LAWN BEAUTY SPREADER 
The new Lawn Beauty Spreader is now 
part of the Woodruff line — available in 18 
inch, and 24 inch sizes. Woodruff Lawn 
Beauty is calibrated for Woodruff products. 
The chart on the handle tells you how to 
set the machine for Turf-Maker, Milford 
Green, Central States, Gro-Sod, etc. Boost 
your seed and spreader sales with this fine 
equipment. Lawn Beauty is built to last a 
lifetime with a little care. Well constructed, 
Woodruff Lawn Beauty will spread all types 
of lawn materials uniformly and _ precisely. 
Removable shutter permits easy cleaning and 
prolongs life of machine — agitator is gal- 
vanized. Nineteen adjustments on readily 
accessible Rate Control Dial. 
Get your supply now. 
EASY DOES IT SALES 
The Woodruff program for 1955 features 
the “Easy Does It” slogan. Reemphasis on 
the “Custom Blended” idea. Woodruff for- 
mulates the lawn seed mixtures supplied 
to you to meet the requirements of the 
local soil and climatic conditions. Some 
grasses do well in certain areas — poorly in 
others. Grasses adapted to good turf forma- 
tion in your location, properly balanced to 
give the best results are your assurance of 
satisfied users. 
When you sell lawn seed — sell a potential 
lawn. Your customer visualizes the box of 
seed he buys as the beautiful green carpet 
he wants around his home. Sell him on that 
basis for your satisfaction and his. Remember 
Easy Does It” — give him a copy of the 
“Your Lawn” booklet — tell him to be sure 
and read it before planting — you read it 
too — have your clerks read it. It will help 
you sell more — of the best. 
