jhe Hard Way... 
T IS comparatively easy to prosper by 
trickery, the violation of confidence, op- 
pression of the weak, sharp practices, cut- 
ting corners—all those methods that we 
are so prone to palliate and condone as 
“business shrewdness”. 
It is difficult to prosper by the keeping 
of promises, the deliverance of value in 
goods, in services and in deeds—and in 
meeting of so-called “shrewdness” with 
sound merit and good ethics. 
The easy way is efficacious and speedy 
—the hard way arduous and long. But, as 
the clock ticks, the easy way becomes hard- 
er and the hard way becomes easier. And 
as the calendar records the years, it be- 
comes increasingly evident that the easy 
way rests hazardously upon shifting sands, 
whereas the hard way builds solidly a 
foundation of confidence that cannot be 
swept away. 
“George J. Ball, Inc., Grower Talks” 
