BE SURE OF SUCCESS —- ALWAYS PLANT 
d @ They Grow Bett 
Schell's Zuality Seeds mri 
Dear Friend: 
We are sending your catalog this way to make sure that you get it. Quite often some of our friends 
write us that they have received two or three catalogs, while others write that they failed to receive their 
copy, even when we had mailed it to them. It could happen that the mailman, with heavy mail, got your 
copy in some other box by mistake. This way you are sure to get a copy, and we certainly want to know 
that you do get one. 
Beautiful Flowers! All marvelous miracles of God, who makes them for our enjoyment. Who but He 
can make a seed or a flower? Our new 1955 catalog contains all the best new and standard varieties of 
beautiful flowers for you to beautify your home outside—your “outdoor living room.” And inside too, with 
vases of flowers in every room all summer and fall. Plant beds of flowers in the lawn, in front of the porches, 
in borders along the walks, among the shrubbery where they get sunshine, in window boxes, and vines of 
lovely morning-glories on trellises (we have them). Yes, you can make your outdoors a place of beauty— 
a rainbow of colors! It can bea place where all the family prefers to stay. 
Take time to read the descriptions, then choose the varieties for the places to be planted, considering 
the colors, the height of the plants, the combinations, and always remember that all these flowers—even 
though we have not space to show all of them in color—are equally beautiful. So include those not illustrated, 
in your selections. You will enjoy the planning, then the growing of the plants, then seeing their gorgeous 
blooms open for you. 
YES, THIS IS THE DAY OF BEAUTIFUL HOMES! 
And have a good lawn. Sow our Schell’s Quality Lawn Grass Seed (see it on pages 82 and 83) for a 
rich carpet of velvet green that will be yours always with care, for it is composed of the best, hardiest grasses 
that live and live and do not die. We urge you not to waste time and money on cheap, bargain grass seed, 
for you will eventually have to sow it again. 
And be very sure to have a vegetable garden, a big one. Save those big store bills and have fresh, 
delicious vegetables right from your own garden, with enough to can and freeze and store for winter. You 
pay 15 cts. for 2 lbs. of onions at the big ‘“‘bargain”’ stores, when from a 15-ct. packet of our onion seed your 
garden will produce more than 200 big onions—enough for all the family all fall and winter. 
Be sure to have a vegetable garden. If necessary, have it on that vacant lot nearby. 
We wish for you a year of health and happiness and a very successful year with your garden. We will be 
looking with pleasant anticipation to hearing from you with your valued order. And it pleases us to hear 
how our seeds have been doing for you. Be friendly—write occasionally. 
Sincerely, 
WALTER S. SCHELL 
P.S. If for any reason you will not be able to do any planting this year, then you will do us a great kindness 
if you will give this catalog to a friend or neighbor who will have need for seeds. 
Our New-Crop Sceds for 1955 Are Now Ready for You 
We PAY THE POSTAGE, Express, or Freight on all Garden Seeds, Flower Seeds and Bulbs at the prices quoted in this 
Catalog, to all points in the United States. 
Promptness. We have a good reputation for good service and promptness as well as for quality seeds. 95% or more of 
our orders are filled and sent out the same day they are received. 
IMPORTANT] Do not wait to order your seeds until you are about ready to plant. Take time now, as soon as you receive 
this Catalog, and during the next few days and evenings read through our Catalog. Start at the begin- 
ning and go over each page carefully, making sure not to miss any items you want. Put them down on the order sheet, then send 
your order in to us early, as soon as possible, so we can get the seeds to you promptly. 
For you who plan to come to our store, we are open from 8 a.m. to 5:30 p.m. six days, except holidays. 
This applies to Vegetable Seeds, Flower Seeds and Bulbs only. All other 
Sp ec j al items are net at the price given. 
On all Orders of from $5 to $10 you may deduct 6 per cent cash discount. 
'D) iscou nts ¥ On all Orders of from $11 to $25 you may deduct 8 per cent cash discount. 
8 On all Orders of from $26 to $50 or $100 or more you may deduct 10 per cent 
cash discount. 
_ You may deduct the above cash discount from the total of your order for vegetable seeds and flower seeds when sending cash 
with your order. You see, it is very much to your interest to send your entire order to us and save from 6 to 10 per cent. 
CULTURAL HELPS or ‘‘How to Grow Them"'—for Vegetables, at the top of the page beginning each kind; for Flowers, at the 
top of page 54. And we urge you to order our Better Homes and Gardens Garden Book, a complete garden guide. See it on page 75. 
_ ‘We warrant that the seeds, bulbs, and plants we sell are, at the time of delivery, as described on the container within recog- 
nized tolerances; but we limit our liability on this warranty to the amount of the purchase price of such seeds, bulbs and plants. 
We give no other or further warranty, express or implied.’”-WALTER S. SCHELL, Inc. 
