This is The Day of Beautiful Homes! 
Not just a place to stay overnight or to leave because some other place is more attractive. Any home, new or old, can be trans- 
formed into the most beautiful spot in all the world by establishing a permanent lawn around it of velvety green. Use Schell’s 
Quality Lawn Grass Seed and have lots of annual and perennial flowers grown from Schell’s Quality Flower Seeds and Bulbs in 
well-planned beds and borders. 
Yes, you can have a lovely outdoor living room with a thick, velvety green carpet of grass—a place where you and all the family 
will want to stay and play and rest and enjoy that tasty, appetizing, outdoor lunch that only Mother can prepare! What genuine joy 
and peace and contentment! There also you can breathe in God’s rich, pure, refreshing, life-giving air! 
For Sure and Complete Success Always SOW SCHELL’S QUALITY LAWN SEED 
Positively the HIGHEST QUALITY IN SEED, Purity, Germination, and in Formula 
Have a beautiful lawn. Take time to do it right and thoroughly when making a new lawn or patching up. Don’t call it work; 
it’s play, it’s fun, it’s healthful exercise. Treat your grass asa living thing, which it is. Feed it, for it gets very hungry, but grass cannot 
talk and must starve and die if you fail to feed it and water it. Trim it carefully, be sure your mower is sharp. Get a good mower, 
hand or power, from us. A cheap, dull mower soon ruins a lawn; it tears the leaf and pulls the roots. The cut should be easy and clean. 
Patch up its “sore” spots, remove its enemies, the weeds, look at it, ‘‘talk’’ to it, admire it, love it. 
HERE IS A LITTLE COMMON-SENSE GRASS SEED TALK that will be informative and helpful if you read it and remember 
it. It is this: Don’t just buy lawn-grass seed or any grass seed sold under high-sounding, attractive names just because the price is 
low. Remember, every good lawn seed mixture should have in it all hardy grasses that will live and thrive and increase 
year after year, permanently. The better it is, the more Kentucky Blue Grass, Fancy Red-Top (of the Bent family), Colonial Bent, 
Chewing’s Fescue and White Clover it will contain. All grass mixtures must be labeled and show the analysis or percentage of each 
variety of grass in the mixture. We are proud to tell you our Schell’s Quality Lawn Grass Seed contains 60% Kentucky Blue 
Grass, 15% Fancy Red-Top, 5% Colonial Bent, 15% Chewing’s Fescue and 5% White Dutch Lawn Clover to each 100 Ibs. 
Look at the label! See what it contains to allow it to be sold at a low price. If it contains Timothy (a hay grass) and Domestic 
Rye Grass or Italian Rye Grass, remember these are annual grasses and eventually you will have to reseed your lawn. If the label 
includes 20% or 30% inert matter, that means dirt, hulls and stems from which nothing grows. If you want Timothy or Domestic 
Rye Grass, buy these separately from us and save a lot of money. They are low-priced grasses. 
For a Top-Quality, Permanent Lawn of Real Beauty to Last You For Years, Sow 
SCHELL’S QUALITY LAWN GRASS SEED (Prices are down this year.) 
lb. Lb. 2lbs. 5lbs. 101lbs. 25 1bs. 100 Ibs. 
Postpaid Prices: sy. oscaass< sgu's Ween dd ss gee he ee Ee 0 ee eee $7 50 $14 25 $34 00 
Store Prices so. oss desnain s sane pid Vereen a ulig el nee ee eee 85 150 290 700 1350 32 50 $125 00 
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