\ 
* Aroma 
LATE — SAFE FROM FROST 
No late berry that we have every grown comes 
as near being a perfect variety of strawberry as 
does the Aroma This old standard berry is 
adapted to such a wide range of soils and condi- 
tions that it remains the favorite late berry in 
spite of all the newer introductions 
Perfect blossoms, vigorous, highly productive 
In our fields no other late berry has ever matched 
the Aroma in size, yield, or hardiness 
The Aroma is a free plant maker for a late 
variety. It is very hardy, blooming late. It stands 
drought conditions better than any other late 
berry. It is highly tart and continues to bear long 
after midseason varieties have gon¢ 
Armore 
Crossing the Aroma and Blakemori 
has produced what many Missouri strawberry 
growers consider the perfect variety. Named 
ARMORE by the originator, H. §. Swartout of the 
University of Missouri. The variety has been 
tested extensively in the important growing areas of the 
state. The berries are large size, bright red in color and 
are very firm. Plants are strong and vigorous and are 
prolific producers of quality fruit that promises to make 
an important place for the new variety on the market. 
The yield has been as much as 100 crates per acre more 
than the nearest competing variety which is Blakemore. 
Fruit begins ripening a few days later than the Blake- 
strawberry 
more and plants continue to produce after all the 
Aroma berries are harvested. In contrast to many 
varicties the size remains uniformly large even to the 
last picking Waller Brothers would be very glad for 
you to try out this new and promising variety in your 
area 
Bellmar 
A FANCY EARLY SHIPPING BERRY 
The Bellmar has a number of qualities which make it 
outstanding in any list of strawberries. In some instances 
this berry has been reported to yield as high as 5,000 
quarts to the acre. 
As compared with Premier the plants are more vig- 
orous and produce more freely; the blossoms are perfect, 
ripening almost a week earlier than Premier and fruit- 
ing about as long. They are firmer than Premier and not 
so acid as Missionary. They rank high in dessert quality. 
The Bellmar plant growth is bright glossy green. The 
berries are a luscious bright red. Their bright green 
caps gives them a very effective appearance. This, to- 
gether with their large size, makes them one of the most 
beautiful berries we have ever grown. 
/ Blakemore 
Our “Number One” berry this year. The Blakemore 
has been successfully grown from Maryland to Cali- 
fornia. Ninety-nine per cent of the berries shipped from 
White County, Arkansas, the largest berry growing dis- 
trict in the country are Blakemore. 
The Blakemore is firmer than either of its parents. 
It will not puff and become soft during hot, moist weath- 
er. It will not bleed unless given unnecessary abuse and 
unlike many other early berries, it retains its bright red 
coloring long after picking. This fact, coupled with its 
earliness, gives it a great advantage in the wholesale 
markets. 
Senator Dunlap 
An old favorite garden and canning variety in many 
sections of Northern and Central States. DUNLAP’S 
greatest advantage is good growth and production under 
almost any condition. Very free bedding and productive 
of medium, dark red fruit for table purposes. 
Klondyke 
The old standby for shipping to distant markets, 
adapted to southern planting, berries medium to large, 
attractice red, flesh very firm and red to the core. Me- 
dium in quality, good plant maker, and yields good crops. 
Commands top prices on the markets. 
Klonmore 
This variety comes from Louisiana where the growers 
have been growing it for the past twelve years, and many 
of them have discarded all other varieties claiming Klon- 
more is superior to Blakemore and Klondyke for earli- 
ness, prolific bearing, as well as its delicious flavor. 
Klondykes are good shippers — Blakemores are disease 
resistant. The two were crossed and up came this 
wonderful berry — The Klonmore. It is a good shipper, 
disease resistant and a high yielder as well. This berry 
has an incomparable taste, flavor and rich coloring 
essential to the American springtime appetite. 
* Missionary 
The Missionary, even after a quarter of a century of 
extensive planting is still outstanding in yield and plant 
vigor. We ship millions of Missionary plants to Florida 
and the Gulf Coast annually. 
This old variety is an excellent plant maker, doing 
well on soil too sandy for other varieties, It is free from 
rust, a vigorous grower and produces an average yield of 
high-quality berries. 
We take great pride in the quality of our Missionary. 
We believe that we grow and sell more plants of this 
variety than any other plant dealer in the United States. 
Premier 
This is the father of so many excellent strawberries 
that its qualifications as the supreme berry almost speaks 
for themselves. This berry has been used more times to 
propagate other varieties than any other single berry, so 
the Premier must have a number of admirable qualities. 
It is a very successful berry in the North and East, and 
it has a long fruiting season. The plants are sturdy and 
productive. Plants are exceptionally frost resistant and 
survive the coldest winter. A very heavy bearer. The 
fruit is extra large, dark red, with firm flesh and fine 
flavor. 
“Robinson 
This is a comparatively new variety being given fav- 
orable comment from many Michigan plant growers. 
The berries are generally large size, bright red color. It 
is a good plant maker, and the foliage is healthy, The 
fe begins ripening approximately one week later than 
-remier 
PLANTS REQUIRED PER ACRE 
Plants required per acre at various planting distances: 
Rows Distance in Row Plants per Acre 
3 feet apart 18 inches 9,750 
feet apart 24 inches 7,250 
3/2 feet apart 15 inches 10,000 
34/2 feet apart 18 inches 8,250 
32 feet apart 24 inches 6,250 
3Y2 feet apart 30 inches 5,000 
4 feet apart 15 inches 8,750 
4 feet apart 18 inches 7,250 
| feet apart 24 inches 5,500 
1 fect apart 30 inches 4,250 
’ Tennessee Beauty 
scientific 
Its vigorous growth, 
The Tennessee Beauty is a cross between 
the Premier and Missionary berry. 
firmness and radiant color makes it one of the most 
productive berries grown. Tests have shown that it may 
replace the Aroma or Catskill as a late berry with some 
growers. It rates very high as a berry for freezing and 
is well worth trying in the southern and lower middle 
states, 
y Tennessean 965 
This is a new variety originated at the West Ten- 
nessee Experiment Station and is a cross made by J. 
P. Overcash with two Tennessee developed varieties. It 
blossoms late and ripens early. Its long-shaped, glossy, 
attractive fruit appeals to the casual observer, Time of 
blossoming is somewhat later than that for Blakemore 
which often results in less cold injury. The late blooming 
combined with early ripening of this berry will appeal to 
many strawberry growers. 
A yield plot of this strawberry in 1947 produced 382 
crates per acre compared with 344 crates for the Ten- 
nessee Shipper and 325 for the Blakemore on nearby 
plots. 
Shipping tests made indicate that the Tennessean 
965 is acceptable for handling and marketing. This 
strawberry runs somewhat larger than the Blakemore. It 
packs 84 per box; the Blakemore 99: and Tennessee 
Shipper 111. 
Tennessean appears about the equal of the Blakemore 
as a plant maker. A very large number of runner plants 
develop and the rows are filled out. 
Y New Florida No. 90 Berry 
The Florida 90, developed for growing in this area, is 
said to be one of the best producing plants of the many 
varieties available. The 90 produces a berry that is red 
all through, and not white inside as the Missionary 
variety planted here for many years. The 90 also pro- 
duces a long berry instead of the short, plump Missionary, 
and grows the berries under top leaves of the plant, 
affording protection from frost and cold. The 90 was 
developed for this section and promises to be a life-saver 
in the next few seasons for this vast strawberry-growing 
area. 
VUNG SB ERR S 
Thornless Boysenberry 
Vines are free of thorns which means much in handl- 
ing. Ripens several days ahead of the thorny variety, 
which alone is a material advantage as it gets your 
berries on the market while the prices are higher, and 
that often means a big difference in your profit. You 
can handle these canes with your bare hands and enjoy 
picking the large attractive fruit. 
ENiSsieheUGelalcOuNis 
WHEN TO ORDER: Your order may be placed 
at any time during the year for delivery any 
time between October 20 and April 20. No or- 
der will be shipped before October 20 and or- 
ders shipped after April 20 will be at purchas- 
er’s risk. 
CASH in full must accompany your order. You 
may remit by Money Order, Bank Draft, or 
cash in Registered Letter. Postage stamps will 
be accepted on orders of $2.00 or less, We 
prefer money order. 
PACKING: We pack all plants according to the 
most approved scientific methods, and we make 
no extra charge for this packing. 
REFERENCE: Dunn & Bradstreet, Farmers & 
Merchants Bank, Judsonia, or any Waller Cus- 
tomer. 
a 
WHAT TO DO WHEN THE PLANTS ARRIVE 
Order your plants carly before foliage starts to grow 
and set plants out upon arrival if possible. If impossible 
to set upon arrival, place plants in cold storage if avail- 
able at 32 degrees F. until conditions are right for 
setting. When no cold storage is available, dig a V- 
shaped trench, and it is better if the trench is in a 
moist, cool, shady place. Open the bundles, spread out 
in thin layers with buds just even with the surface of 
the ground and firm the soil back against the roots of 
the plants. If necessary, several layers of plants can be 
heeled-in the same place with one or two inches of soil 
between each layer of plants. Wet the soil and roots of 
plants thoroughly when heeling-in is done. Set as soon 
as planting conditions are fit. 
- o 
huarantee By 
You are fully protected when you buy 
WALLER BROTHERS’ quality berry 
plants. We place the following guarantee 
upon every plant we sell: 
1. We guarantee the vitality and puri- 
ty of our plants to the full amount 
of purchase price. 
2, We guarantee our plants to be dou- 
ble state inspected and disease-free 
3. We guarantee our plants to pass in- 
spection by any duly authorized 
state or federal inspector. 
1. We guarantee the safe delivery of 
our plants to any destination in the 
United States. 
5. We guarantee you 
plete satisfaction or 
refunded. 
full and 
your 
com- 
money 
However, as yield is controlled to some 
WYLOHEHLQEHSS 
By ha (he han Aa Wan 
extent by soil, weather conditions and f 
ats, method of cultivation, under no condition Oa 
52 shall WALLER BROS. be held liable for iow 
BS production, nor in any case shall we be @? 
=% liable for more than the original cost of oa 
s® the plants. oe 
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“4 ee 
x9 - OF 
6 THE CULTURE OF STRAWBERRY PLANTS 3 
LO) E Qe 
BS In this limited space we will give you sug- oe 
38 gestions for the most necessary details for suc- Om 
EO) cessful strawberry growing. You may get more on 
BS information by writing us or from the U. S. CF 
Gi Department of Agriculture, at Washington, D. Oa 
uO) C., who will, upon request, send you bulletins Oe 
ES on strawberry culture, free and postpaid. A oF 
EG a strawberry grower should take hs meas ct ae 
LO} ig : keeping in touch with the newer developments Oe 
YS dust Right _ anid tethodabeing employed in present straw- a) 
ao} berry culture. 
R Soil Requirements and Site: Strawberries are 
one of the easiest of the fruits to grow and 
there is but one secret method which will as- 
It is simply good land, good 
Too Shallow 
He 
5) 
=O) sure success. 
5) cultivation, good plants, and good sense. Any 
EO) average garden soil can be expected to produce 
a satisfactory crop of both plants and fruit. 
SRG GOGG 
However, the ideal soil for strawberries is a 
3 a fertile, deep, well drained sandy-loam. All 
48 the different types of soil are made more suitable by adding organic matter, either in the form of barn- 
EO) yard manure or green manure crops. Organic matter added to the soil increases the water-holding ca- 
x In regions where late frosts are fre- 
pacity, and moisture is very essential for maximum production. 
\G} quent, much care should be taken in the selection of a site for the plants. A southern slope being Se 
EO} warmer, will make for an early start in growth and will cause the plant to bear fruit much earlier, but lo’ 
0) for that reason is more subject to late frosts. A northern slope will of course be later, but less mee oe 
£8 to be injured by late frosts. In sections where frosts are not usually a serious hinderance, many fields On 
Fo) of low elevation are good locations for strawberries. on 
is Preparation of Soil: It is very important that the soil be properly prepared. The land should co Oe 
XS plowed in late winter or spring. If some cover crop has been grown, the soil will work up better i OF 
y the soil is disked thoroughly before it is plowed. Next a harrow can be used so that a soft level plant- oe 
wD ing bed is formed. The rows can then be marked and the plants set at the distance wanted. If com- & 
iG) mercial fertilizer is used, which is a very wise thing to do, the rows should be run out to a depth of Oe 
ae about four inches. After the fertilizer has been distributed the soil is thrown back into the furrow and ge 
SS again Jeveled off with a drag. : Zi io’ 
WS pies Types“of Fertilizers-As for types of fertilizer for the plants, no kind is better than well-rotted stable & 
or manures or any other similar materials. It is best to apply this just before the land is prepared for ae 
Fo) setting the plants. Commercial fertilizers give good results and are used by practically all the larger on 
3 growers. The growers should take great care in appying the fertilizer so as to avoid possible injury ea 
<8 in applying before planting. It should be plowed into the ground thoroughly and allowed to remain Oe 
rO) in that manner at least a week before setting the plants. Certain types of fertilizer will prove very in- on 
3 jJurious to the plants if not put on with skill. Mixtures containing Nitrate of Soda, Sulphate of Am- Xs 
nO} monia or Potash Salts will injure the plants and often kill them if allowed to come into contact with ae 
#8 the roots. Any good commercial fertilizer can be expected to increase the yield, but it is unwise to ge 
¢ use over 700 pounds per acre. ion 
x6 Time To Set Plants: Early spring is the best time to plant strawberries, for even light frosts which og 
Ho do not lift or heave the ground do not injure the plants. In the early spring the buds of the plants ae 
52 are in an inactive state, and the weather is most favorable to their getting a strong rapid start. on 
Be Distance To Set Plants: Plants should be set in rows 3 or + feet apart, or even as much as 4 feet SS 
IO} if the soil is very fertile. The plants can be set 15 to 30 inches apart in the rows, depending on the OF 
oe variety, the condition of land, earliness of setting, and the quality of plants. ‘ : ge 
EO) Method of Setting Plants: A trowel, spade or hoe are the tools most often used in setting plants and Oe 
XS a good job can be done with them. It is important to have the roots straight down. Spreading them er 
2 might help a little but not much. The crown must be held just at the surface of the ground so that a 
52 when the soil is packed against the roots with the hand or foot, the bud will not be covered nor the om 
pO) roots exposed. = 
2 Cultivation: The plants should be cultivated and hoed soon after they have started growth after be- oe 
/O) ing set out. It is important at the first hoeing to uncover the buds of any plants that may have been io 
planted too deep. If this is not done early plants will die as a result. Cultivate often enough to O45 
AS keep the surface of the ground from becoming crusted and to keep down grass and weeds. It is not OF 
LQ necessary to practice deep cultivation. A depth of 1 to 1% inches is deep enough for the hoe, or per- Ore 
3S haps slightly deeper with the cultivator. Remember that one cultivation made in time is much more S38 
aS helpful than two made after grass and weeds become bad. Frequent hoeing and plowing make larger, OF 
#2 stronger fruiting beds and a better crop of berries. a 
re) Cutting Blossoms: Fruit stems usually appear on strawberry plants soon after they are set in the ion 
Se field. These blossoms should be removed as the production of fruit is a severe strain on their vitality. CR 
RS This aids the plants in overcoming unfavorable conditions and in starting growth and producing runners. oa 
£2 Mulching. A mulch is applied for a number of reasons. First, to keep the soil cool and moist and Ox 
i to check the growth of grass and weeds during the season when the fruit is produced. Second, to ee 
a) keep berries from being splattered with dirt by rain during the season. Third, by delaying blooming OF 
£2 it tends to prevent injury by frost in the spring. Fourth, guards against winter injury to roots and Oe 
io crowns by protecting them from extremely low temperatures. ; oe 
odes eC IS ICICI Ne Ne ACC AAMC NCAT ACN AOAC NOICIG ASIII ICCC, xX 
PRICE LIST 
BALL Ol Se Sees Rela N EG eeleOn ont 
Office 58 TELEPHONES Residence 122-W 
THESE PRICES SET ASIDE ALL FORMER QUOTATIONS 
( —— Post Paid ) ( Express or Parcel Post Collect ) 
(250) (500) (1,000) (5,000) 
Aroma $3.50 $4.25 $ 7.00 $33.75 
Armore 2.00 3.75 4.75 8.50 41.25 
Bellmar : 3.50 4.25 7.00 33.75 
Blakemore 3.50 4.25 7.00 33.75 
Dunlap ..... 2.00 3.50 4.25 7.00 33.505) 
Florida No. 90 . 2.00 3.50 4.25 7.00 33.75 
Klondyke 2.00 3.50 4.25 7.00 33.15 
Klonmore 2.00 3.50 4.25 7.00 33.75 
Missionary 2.00 3.50 4.25 7.00 33:75. 
Premier 2.00 3.50 4.50 8.00 38.75 
Robinson 2.00 3.50 4.25 7.00 33575) 
Tennessce Beauty 3.50 4.25 7.50 36.25 
Tennessean 965 .... 3.50 4.25 7.00 33.75 
EVERBEARING VARIETIES 
( Post Paid ) (———Express or Parcel Post Collect ) 
(100) (250) (500) (1,000) 
Gems = ae Mere recs edt Ae X $2.25 $4.00 $6.50 $12.00 
20th Century 5 ee S00 7.00 12.50 20.00 
Streamliner .......... 6.00 9.00 16.00 
Superfection 6.00 9.00 16.00 
THORNLESS BOYSENBERRY 
(Post Paid) 
25 Plants — $3.00 
(Not Paid) 
100 Plants — $7.00 
12) Plants — $1750 
50 Plants — $4.00 500 Plants — $20.00 
TREE EVERBEARING BLACKBERRY 
1 Plant — $1.00 3 Plants — $2.75 6 Plants — $5.00 12 Plants $9.00 
‘WALLER BROTHERS 
ORDER BLANK 
JUDSONIA, 
NAME 2-3 eee DATE 
ARKANSAS OF ee 
LONG DIST. PHONE 58 
RES. PHONE 122-Ww 
ADDRESS 
SHIP WHEN 
POST OFFICE 
STATE EXPRESS 
O 
MAIL 
L] 
EXPRESS OFFICE 
7 (IF_ DIFFERENT THAN POST OFFICE) 
SRoERoS | NAME OF PLANTS | REMARKS 
| 
| | 
= = 
| | 
—— ——— ee —— | 
If Sold Out of Varieties Ordered, Please Check One 
RETURN My Order and Money for Varieties Not Available... 2.c-cccceseeseseesseeseeees C 
SUBSTITUTE A Suitable Variety of Equal Value... 
Shipped by either parcel post or express. Be sure to tell us how to ship. Large orders we send express unless otherwise 
directed, small orders by parcel post . 
ATTENTION: ARKANSAS CUSTOMERS, PLEASE ADD 2 PER CENT SALES TAX TO YOUR ORDERS. 
PLEASE ADD THE NAMES OF A FEW FRIENDS WHO MIGHT BE INTERESTED IN OUR CATALOG. 
ADDRESS 
ADDRESS 
NAME 
NAME 
