- —o° <a << eis a. ee ell 
eS eee SO eee ee eee eee ee 
“HE Timp Formar Bax, held last Saturday evening in 
the main ball room of the New Ocean House was one 
of the most brilliant social events of the season. With 
the opening of all the suites in the new $150,000 fire-proof 
annex, an increased number of guests were present to 
assist in making the party a success. In addition to the 
several hundred guests of the hotel, the assemblage in- 
cluded many members of the cottage colony along the 
North Shore. 
The accommodations in the new addition have been 
most favorably received by the guests. As a hotel com- 
bining the luxury and comfort of a Metropolitan hostelry 
with the pleasant atmosphere of the summer sea resort, 
the annex of the New Ocean House is without a counter- 
part in this section of the country. Over the past week- 
end, practically every room in the new addition was oc- 
cupied and reservations have been coming in at a rate 
which signifies capacity business for the remainder of the 
season. 
The management is providing elaborately for the 
entertainment of the guests during the month of August. 
The Costume Party which has always been an important 
feature of the social program at the New Ocean House 
will be held this year on Saturday evening, August 1oth. 
The costume parties held in previous seasons at the 
New Ocean House have always been participated in by a 
large number of guests. This season, with the increased 
accommodations offered by the opening of the new addi- 
tion, it is expected an even larger number of guests will 
assist in making the masquerade a success. . Prizes will be 
awarded as usual to ladies and gentlemen wearing the 
most attractive costumes. 
In addition to the costume party, the August program 
of entertainment will include a tennis tournament for the 
lady and gentleman guests and the customary Saturday 
NORTH SHORE BREEZE and Reminder 39 
New Ocean House, Swampscott 
afternoon archery contests. Trophies have been con- 
tributed for the highest point winners in both these sports. 
The archery range located on the parada in front of 
the Main hotel is daily attracting scores of guests. The 
sport has become immensely popular, the ladies as well as 
the gentlemen finding considerable pleasure in this unique 
pastime. 
Mr. and Mrs. H. B. Vaughan and Miss Emma W. 
Vaughan of Orange, New Jersey, have registered for the 
season at the New Ocean House. 
James F. Bliss of Boston, a guest at the New Ocean 
House during the first part of the season, has returned for 
the month of August. 
Mr. and Mrs. M. W. 
Dake of Buffalo, N. 
New Ocean House. 
Among the tourists who spent the week-end at the 
New Ocean House were Mr. and Mrs. R. H. Illingworth, 
Robert H. Illingworth, Jr.. and Mr. and Mrs. R._D. 
Veghte, all of Newark, N. J. Other week-end tourists 
included Mr. and Mrs. F. H. McFarland of Fort Worth, 
Texas; Mr. and Mrs. J. J. Gibbons, Mr. and Mrs. George 
A. Baker of Toronto. 
Madame [L. Roso of Paris has registered for the 
month of August at the New Ocean House. Other regis- 
trations from abroad during the past week included K. 
Kent Pollack and William Legremare, both of Paris, and 
F. E. Gates of Liverpool. 
F. G. Stewart of New York City was the guest over 
the week-end of Mr. and Mrs. Samuel F. Phelps at the 
New Ocean House. 
Mr. and Mrs. W. H. 
Saturday evening at the New Ocean House Mr. 
Frederick Swindell and Frederick H. Swindell, 
Rockville, Conn. 
Dake and Mr. and Mrs. M. H. 
Y., were week-end guests at the 
Dwelly entertained at dinner 
and Mrs 
all of 
— 
FOR 
_ HOUSE LOTS 
OFeaArrRROV ED 
Feiner) Ese SrA Pe 
SINGLE RESIDENCES 
DESIGN AND STATED VACUE 
THE ORCHARD 
PALMER ESTATE 
PHILLIPS BEACH STATION, SWAMPSCOTT 
AUGUST 12--26, 
1916 
} For information regarding plans, restrictions, and financing address 
—&~ R. SPINNEY, 209 Grossman Bldg., Lynn, Mass. 
Tel. 1180 
Sales-Agents and Development Managers 
F. W. NORRIS & CO., 580 Mass. Ave., Cambridge, Mass. 
Tel. 4204 
