Aug. 18, 1916. 
seumag HE BLL 
MUSTER TSIL “Se § 
NORTH SHORE BREEZE and Reminder 41 
UGUST Booxines Have practically filled ‘the main 
hotel and the new Annex of the New Ocean House 
and demands for accommodations are still coming in with 
a consistency which indicates that the season will be 
prolonged well into the fall. In former years the New 
Ocean House has remained open only during the summer 
months, but with the addition of the new fire-proof annex 
and the increased facilities for providing for guests in 
the cooler months, the hotel will now remain open through- 
out the entire year. A winter resort hotel is a new 
departure along the North Shore, but still consistent 
with the demand for a hotel of metropolitan measures 
within striking distance of Boston. The Annex has 
been planned with every thought for the comfort and 
convenience of prospective guests desiring a quiet, home- 
like atmosphere. The suites are all luxuriously furnished 
in combinations of one to six rooms. 
It is the purpose of the management to run the 
Annex on the inclusive rate plan. No charge will be 
made for the usual extras. Personal valet service will 
be included in the rate also. With the summer season 
now at its very height, reservations are already being 
made for accommodations during the fall in the Annex, 
and the favorable impression which has been made upon 
the winter guests who have already engaged suites, has 
been very gratifying to the management. 
Social events for the month of August have already 
got well under way. The archery range and the tennis 
courts are daily attracting their full quota and the excel- 
lent bathing facilities have greatly increased the number 
of persons finding amusement on the beach and in the 
water. Drawings for the tennis tournament will take 
place this week and the first round in the singles and 
the doubles will start. A tournament will also be held 
for the younger set this season. As usual, the manage- 
me 
FSi 
New Ocean House, Swampscott. 
ment will contribute a set of cups for all the events. 
The fourth formal ball and children’s party were 
held during the past week, more than 400 guests of the 
hotel being present at the Saturday evening affair. At 
the children’s party Mrs. Edward Grabow was hostess 
to nearly 100 ‘me.nbers of the younger set and _ their 
friends from along the Shore. The prizes awarded to 
Misses Emily Evatt and Edith Mitton of Boston and 
the Masters Walter and William Candy of St. Louis 
were contributed by Mrs. George F. Baldwin of Chicago. 
The date*of the fancy dress ball has been set finally 
for Friday evening, September 1. Originally it had been 
planned to hold the affair on the Saturday evening fol- 
lowing, but at the request of a number of guests, the 
date was noved one day ahead in order that the dancing 
might continue until a later hour than would otherwise 
be possible. 
Vincent Astor and Charles Lawrence of New York 
City were luncheon guests at the New Ocean House last 
Friday, stopping at the hotel while motoring from Mar- 
blehead after the races. Charles S. Boyd and James B. 
Todd of New York, both of whon had yachts at Marble- 
head for Race Week also were luncheon guests on Friday. 
Bishop M. F. Burke of St. Joseph, Mo., registered at 
the New Ocean House last Monday and will remain for 
the rest of the month as a guest of the hotel. 
Among the arrivals of the past week have been the 
following: Miss Mary Agnew, Miss Katherine Agnew, 
Patterson, N. J.; Mrs. E. B. Judson, Mrs. J. D. Morgan, 
Montreal; M. Bb. Johnson, Cleveland, O.; Mr. and Mrs. 
P. C. K. Bartlett, St. Joseph, Mo.; J.;S. Loose, Kansas 
City; Miss Edith Crosby, Cincinnati; Mr. and Mrs. E. C. 
Young, H. B. Young, Chicago; Mr. and Mrs. E. S. Bar- 
nes, Bridgeport; Mr. and Mrs. William C. Hotchin, 
Brookline; Mr. and Mrs. Frederic S. Morris, Pittsburgh ; 
Magnolia, The Oceanside, Aug. 14-15-16 
Swampscott, New Ocean House, Aug. 18-19 
Gloucester, Hawthorne Inn, Aug. 21 
Fine hand sewing, including Negligees in Silk and Won, Boudoir Pillows, Caps, etc. 
ALSO ACCESSORIES SUITABLE AS GIFTS FOR THE NEW OR EXPECTED BABY 
MRS. EMILY PRATT GOULD 
Richmond Hill, New York 
Will exhibit along the North Shore during August as follows: 
Marblehead, Hotel Rock-Mere, Aug. 23 
Beach Bluff, Hotel Preston, Aug. 25-26 
Bass Rocks, Hotel Moorland, Aug. 29-30 
