LA 
[WO SPECIAL SALES 
“Daniel Low’s’’ Summer Gift Sale 
Begins Monday, August 21—Ends Thursday, August 24 
(Store Closed Wednesday afternoon) 
3; Days of Wonderful Opportunities ! 
Each Summer, just previous to planning our Fall catalog, we hold this Sale to dis- 
pose of those things that are not to appear again in the catalog, or of which we have too 
’ many, and various odd and desirable articles from all departments which must go to 
make room for the large Fall stocks that are now arriving every day. 
This Sale will be a ‘‘saving sale’’ in every sense of the term. You will save on those gifts 
for coming birthdays if you buy them now. You will save on not a few Christmas gifts, and 
gifts for other occasions, if you buy them now. Not to mention the savings on many personal and 
household needs that will be revealed at this Sale. 
The tops of the counters will be fairly overflowing with Sale articles, thus making it easy 
for you to leisurely insnect them and at the same time to note the regular price and “the Sale 
price, both of which will be plainly marked on each piece. 
Liberal discounts will prevail—from 15 to 50 per cent. 
We would lay special emphasis on the fact that everything in this Sale will be from our 
regular stock and marked down for these four days only. Friday morning, whatever remains 
goes back to former prices. 
Remember the dates, please: Monday, August 21, at 8.30 a. m. to Thursday, August 
24, at 6.00 p.m. Also that the Store will be closed Wednesday afternoon. 
Without a doubt, first and second-day shoppers will get the best bargains—so plan to come 
early in the week and early in the day. 
Please tell your friends about this Sale. 
A Remarkable Sale of $100,000 WT of Diamond Jewelry! 
At from Thirty to Forty Per Cent Reduction! 
One of New York’s largest firms of diamond cutters and makers of fine diamond- 
mounted jewelry is closing out their entire stock of mounted jewelry in order to devote 
their time and energy to the sale of loose diamonds exclusively. 
We have been extremely fortunate in securing more than $100,000 worth of this 
high-grade jewelry on such advantageous terms as to enable us to offer every piece of 
_ jewelry in the shipment at from 30 to 40 per cent discount. 
There are Rings, Pendants, Pins, etv.,—all modern, well-made designs in platinum,—ranging in 
price from $60 to $3,000. 
You are no doubt aware of the fact that diamond prices advanced materially after the be- 
ginning of the War. and that they are continuing to rise right along to what may eventually prove 
to be unprecedented heights. The price of platinum and platinum work has had a greater advance 
proportionately. In view of these present and future conditions there is no question of this being 
an unparalleled opportunity for you to obtain, at worth-while savings, some really excellent dia- 
mond jewelry either for personal adornment or in anticipation of coming gift occasions. 
This Sale is now in effect and will continue until August 31st. 
We cordially extend to you and your triends, an invitation to inspect this Jewelry 
even though you may have no intention of purchasing. 
Daniel Low & Co. 
Diamond Merchants Jewelers and Silversmiths since 1867 
Town House Square Salem, Massachusetts 
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Friday, August 18, 1916. 
