36 
NORTH SHORE BREEZE and Reminder ee ‘Aug. 25,1916. 
ACCEPTED FALL FASHIONS FOR 1916 
IN WOMEN’S WEAR 
ArE Maxine Tuerr First APPEARANCE 
Here ---- As Usuar 
Glimpses of Our Authentic 
Fall Fashions Reveal That: 
Among the 
——W omen’s Coats 
this season are luxuriously soft in 
texture and warm in coloring. 
Women’s Dresses 
Serge and charmeuse are seen on all 
sides, sometimes alone, very often 
charmingly combined. 
Wool Velours, Vicuna Duvetyn, 
Duvet de Laine, Bolivia Cloth, Cum- 
berland Homespun, Silvette Cloth 
and Chamois Velour are the most 
favored materials. Fashion Runs the Full 
Much in evidence are: 
Full Flares, Fur Trimmings, Cape 
Collars, Buttons Wom en : S H ats 
New Fall Coats range in price from 
45.00 to 150.00 Brimless Close-Fitting Hats 
With Flowing Veils and Joc- 
key Cap Effects are jaunty 
for the younger generation. 
Beaded designs and worsted em- 
broidery in all sorts of happy unions 
of blending or contrasting colors are 
cleverly introduced. 
Gamut of Sizes in 
Serge Dresses are 10.50 to 50.00 
Charmeuse Dresseg are 15.00 to 65.00 
In Women’s Suits 
Broadcloth, Wool Velours, Gabardine, Poplin 
and the “Old Reliable” Serge are the accepted ma- 
teriais. 
Velvet Tam Crowns are as 
well liked by the American 
women as they have been all 
the past season by their Pari- 
an 5 sian sister. 
lhe Prevailing Colors are: Java, Balsam, Bur- eee 
gundy, Navy, Green and Checks. 
New Fall Suits range in price from 18.50 to 
75.00. 
STYLISH SuITs FOR Stout Ficures are being 
featured here. They are built on youthful and 
becoming lines. 
We have these now at 
25.00, 35.00 and 40.00. 
Tailored Skirts are a trifle wider. 
They come in Stripes and Checked 
Wool Velours, New Worsteds and Home- 
Sports Hats are now a nhe- 
cessity with the well dressed 
woman. They are seen in 
vivid colorings in  velours, 
felts and chenilles. 
Velvet Hats are Prime 
Favorites. They are made in 
rich shades of Burgundy, 
purple, Nattier blue, Russian 
green and seal, 
Rich Combinations are made 
of hatter’s plush and velvet, 
and felt and velvet. 
New Silk Waists in effective Stripes 
and Plaids are 3.95 to 6.95. 
We are now showing Mod- 
Exquisite Beaded Georgette Waists ; 
els from the most famous 
in white, white with touches of colors, 
and in flesh, honey and black are 8.95 
and 10.50. 
spuns and sell for 10.75 to 20.00. 
Parisian modistes 
Stunning New Silk Skirts in Plaids 
and Stripes are 22.50 to 40.50. 
Jordan Marsh Company 
BOSTON 
