NORTH SHORE BREEZE and Reminder 
New Ocran House, Swampescorr.—The Fourth Formal 
Ball held last Saturday evening in the main ball room 
of the New Ocean House was one of the most successful 
social events of the season. With the main hotel and the 
Annex crowded to capacity, the number of guests present 
surpassed to a large degree all previous similar gather- 
ings. The music as usual was under the direction of 
Frederick L. Mahn of the Boston Symphony Orchestra. 
In addition to the guests of the New Ocean House, a 
number of the friends of the hotel in the cottage colony 
along the North Shore were present. Last Saturday 
night’s affair brings to a close the Formal Balls of the 
summer season at the New Ocean House. However, the 
management has already begun preparations for the 
social entertainment of guests during the fall and winter 
season as well as the Costume Party which is to be held 
on the evening of September first. 
The latter affair is expected to be the big social event 
of the season along the North Shore. With several hun- 
dred guests in the hotel and many of them already indi- 
cating their intention of taking part in the affair, the cos- 
tume party should surpass in splendor and originality all 
past Masquerades in this section. At the request of a 
large number of guests, the evening of Friday, September 
first, has been selected in order that the dancing may con- 
tinue until 2 o’clock the following morning. This would 
be impossible if the original idea of a Saturday evening 
party were carried out. As has been the custom of the 
management always, attractive gifts will be presented to 
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La 
New Ocean House, Swampscott. 
the ladies and gentlemen wearing the most original cos- 
tumes. 
With the summer season still at its height the man- 
agerrent has already begun plans for remodelling the 
main hotel and effecting several changes which have be- 
come necessary with the added number of guests. Per- 
haps the most important additions to the hotel to be made 
during the fall and winter will be the erection of a new 
dining room with a seating capacity of 500. Along with 
this improvement will be the erection of a new fire-proof 
kitchen, up-to-date in every respect. 
The two garages now owned and operated by the 
New Ocean House will be torn down after the close of 
the summer season and a new fire-proof structure erected 
on Humphrey st. The proposed garage will be located 
at the extreme end of the New Ocean House property, 
but easily reached from the hotel. Every precaution will 
be taken to reduce garage noise to a minimum. 
In the main hotel itself alterations will be made 
whereby hot and cold water connections will be installed 
in every room. The ball room will be extended in size as 
well as the west-end verandas. The foyer will be com- 
pletely refurnished and redecorated. 
With these manifold improvements and the luxury 
offered by the Annex, the New Ocean House in another 
season will be the de luxe hotel of New England.  A\l- 
ready its prestige has been established and is drawing 
guests from all parts of the country. Under such favor- 
able conditions it is expected that the Annex as a club 
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