Our Summer Gift Sale 
August 28, 29, 30 and 31 
Promptly at 8.30 Wednesday morning, August 28 we shall open our. 
SUMMER GIET SALE. 
This Sale is an innovation. We never have had anything like it before. 
This. is the reason for it: At this time we are making up our 1913 
Year Book. In going through our stock we find articles that for various | 
reasons we are not going to put in this year’s catalogue. Some of them: 
the manufacturers have discontinued. Others we have found unprofitable 
because of the heavy shipping expense. Still others we expect to discon- 
tinue in favor of new lines, as it is imperative that we keep our Year Book 
up to the minute. We also have various articles in all departments of our 
Store which we wish to dispose of in order to make room for the latest 
tall goods. : 
We have decided to have a GIFT SALE and sell these goods (all high 
grade and perfect in every way) at this time at reduced prices rather than 
carry them any longer. We are going to sell most of them at cost. Some 
will be sold at less than cost. Each article will mean a worth-while saving 
to you—a saving of from 10 to 50 percent. 
All the goods included in this Sale will be set out on top of the coun- 
ters. They will be plainly tagged with the regular price at which we have 
been selling them right along and the special Sale price. You can inspect 
them carefully. You can see for yourself just what you save on each 
article. 
We have ealled this a Gift Sale. It means that you can buy very desir- 
able gifts—gifts of real individuality—at a saving of from 10 to 50 percent. 
If you are going home from your vacation you can get at this Sale 
dainty little remembrances to take to the folks back home. 
If you are going visiting soon you will find an appropriate gift to take 
to your host or hostess. 
You can get something now for that wedding or birthday gift. 
You ean anticipate for Christmas—and you will be surprised to find 
how many articles appropriate for Christmas gifts you can pick up at this 
Sale at a very substantial saving. Many will take advantage of this op- 
portunity to save on Christmas Gifts. There is no reason why you should 
not. 
And, of course, there is nothing to hinder your making yourself a gift 
at this time. You will find many things on our counters that you have 
long wanted. This is your opportunity to get them at a saving. 
The Sale will last but four days—Wednesday (morning only, as we 
close at 12 o’clock), Thursday, Friday and Saturday. Come early. There 
will be many fine articles, but the earlier you come the larger assortment 
you will have from which to select. Set aside Wednesday morning if you 
possibly can; if not, come Thursday or at the first minute possible. We 
do not want you to let this opportunity slip by. Come in and look around 
even if you do not care to make any purchases. 
DANIEL LOW & CO., Inc. 
Jewelers and Silversmiths 
Salem, Massachusetts 
at 
NORTH SHORE BREEZE, August-23, 1912. 
