50 NORTH SHORE BREEZE and Reminder 
North Shore 
Estates 
A Specialty 
D. D. CAREY 
Insurance Broker 
Telephone 1792 Main 
56 Ames Building 
BOSTON 
will undoubtedly gain in popularity. It will not be 
so near the ocean as the present route, but will clip 
several miles off the course to Boston and vicinity. 
Another route from Beverly and around Salem 
which is being used more and more each season is that 
starting from Rial side, Beverly, (via bridge near the 
Beverly railroad station) over the Kernwood bridge 
connecting the latter city and Salem (parallel with 
Beverly bridge) and thence through North Salem to 
Swampscott and the usual route to Boston. As this 
route is but little known and is not as easy of access to 
Beverly as the present one, it is not used as extensively. 
THE Revere Beach reservation, from Revere St., to 
Eliot Circle, will be barred to motorists on Sun- 
days and holidays this season, as it was last summer. 
Traffic will, as formerly, be diverted to Ocean St., run- 
ning parallel with the boulevard in the rear of the 
amusement places and thence to Eliot Circle and the 
regular route. This was found necessary last season 
owing to the many accidents which resulted when mo- 
torists attempted to thread their way through the 
crowds of people which literally cover the boulevard 
on busy days at the resort. As this restriction includes 
only a quarter-mile of the reservation the motorists do 
not consider it a hardship. The new Revere Traffic Road 
being built by the state will help take care of a great deal 
Residents of the 
North Shore Find 
This Store a Most 
Convenient and Helpful 
Shopping Place 
Selecting whatever you may need here means 
choosing from the largest stocks and widest as- 
sortments in New England—with prices always 
invitingly low for dependable qualities. ‘ 
If you cannot visit the store in person let us 
know by letter or phone what you require and your 
order will be given prompt attention. There will 
be no delwery charges whatever to any city or 
town in Massachusetts, no matter what your pur- 
chase may be. 
Jordan Marsh Company 
Boston’s Greatest Retail 
Establishment 
of this traffic. A. G. Tomasello & Son of Manchester 
and Boston are building this road. 
qe absence of railroad grade crossings in the auto- 
mobile route from Boston to the North Shore is 
one of the things which motorists are thankful for. 
After leaving Everett on the boulevard, no grade eross- 
ing is encountered until Pride’s Crossing is reached. 
And if motorists would bear to the left in the square 
at Beverly Farms instead of turning toward the ocean, 
the two grade crossings at Beverly Farms would be 
avoided, and thus no other grade crossing would be en- 
countered all along the way to Rockport. This is true 
of the main highway; of course there are numerous 
erade crossings on side thoroughfares. 
Since the grade crossing has been abolished in 
Central Square, Lynn, motorists and drivers of horses 
have been almost as charry of avoiding the congestion 
at this point as formerly. With the large concrete col- 
ums supporting the elevated structure of the railroad, 
drivers have been making devious turns winding in and 
out of the colums in an attempt to keep a stright road. 
The “keep to the right” admonition is needed here 
more than at any other point in Essex County. 
Shallow men speak of the past, wise men of the 
present and fools of the future—Mme. du Deffand. 
WILLOW CRAFT 
IS UNEQUALLED FOR ITS STYLE 
WORKMANSHIP AND DURABILITY 
a ae 
[* is a wise policy 
when buying 
Willow Furniture 
to select durable 
goods which will 
last for many 
years. 
We ‘make a 
very attractive 
line of Willow 
Chairs, Rockers, 
Tables, Divans, 
Swings, Desks, 
etc. Voumaan 
secure from us furniture for either the summer cottage 
or winter home. We can give you any color-scheme you 
wish or make any special designs to order. 
ei ee Pe 
Write direct to our Factory for Catalog 
and Prices of over 150 Designs 
The WILLOWCRAFT SHOPS 
2229 Massachusetts Avee CAMBRIDGE, MASS. 
