28 NORTH SHORE BREEZE November 19, 1909 
DANIEL Low & Co., GOLD AND SILVER SMITHS, SALEM, Mass. 
DIAMOND DEPARTMENT. 
In the purchase of diamonds, almost more than any other article of merchandise, one has 
to depend upon the knowledge, integrity and reliability of the dealer, as few people, aside 
from experts, know the essential characteristics that determine their value. Intuitive knowl- 
5 ~~ edge must be supplemented by experience in handling them. 
5499 Diamond Horse- This is the reason why diamonds can be so advantageously purchased by mail, and there 
shoe setinplatinum, are many reasons why we can give you the best possible value for the amount you wish to 
35 stones of finest BGM invest. 
quality 250.00 Other [ig Our diamond department is under the direct supervision of Mr. Daniel Low, senior mem- 
sizes from 135.00 to § ber of the firm, who has had an experience of over forty years in the buying and selling of 
</ precious stones, and all orders are handled by men whose expert knowledge of fine stones 
and of settings most in favor assures careful selectionand intelligent advice. 
Because of the very large quantity of diamonds we sell we have exceptional facilities for 
securing the choicest gems, and at the present time we havea very complete stock of dia- 
monds, many of them purchased at prices below those prevailing at present. They will be 
sold at a very close margin of profit over the actual cost. All our purchases are for cash, 
and our mail order business is distinctly on a cash basis. The expense of this department 
in connection with our very large business is relatively sma‘l, and we are enabled to sell at a much smaller margin of 
profit than the average dealer. 
When we sell diamonds we invite comparison of quality and price, feeling absolutely certain that we can give you 
the greatest possible value for the amount you wish to pay. Should any stone fail to come up to your expectations it 
may be returned and the purchase price will be at once refunded. We carry in stock only pure white, perfectly cut, 
brilliant stones and give most careful attention to correct mounting. Weare always glad to submit special designs for 
diamond and precious stone jewelry of any description and we mike a special feature of re-setting family gems. 
On advice as to requirements and price limitation we will send for inspection anywhere in the United States, at our 
own risk, diamonds and other precious stones, to such intending purchasers as may be known to us or who will send sat- 
isfactory references. 
A goodly proportion of our diamond orders come from customers or friends of those who have already made previ- 
ous diamond purchases, thus furnishing the best proof of the advantages of buying diamonds of us by mail. 
DOROTHY NECKLACES AND OTHER FINE DIAMOND JEWELRY. 
The diamonds are of the finest quality, the settings are all handmade, 14k gold. Illustrations are actual size. 
5464 Dorothy Necklace, 1 topaz or amethyst, 8 diamonds, 5469 Fleur-de lis Brooch or Pendant, 36 diamonds - = 200.00 
2 pearls, platinum - - - - - - - 120.00 5470 Brooch, 18 whole pearls, 4 diamonds, 5 rubies - - 65.00 
5465 Brooch or Pendant, peridot, 18 diamonds, platinum - 150.00 5471 Brooch, 20 pearls, 4 sapphires - - - 2 = 4200 
5466 Brooch or Pendant, fancy design, 10 diamonds_~ - - 115.00 5569 Dorothy Necklace, 1 large diamond, 35 small diamonds 350.00 
5467 Brooch, aqua marine, 56 whole pearls - - - - 65.00 6464 Dorothy Necklace. 2 rubies, 8 diamonds, 4 pearls, set in 
5468 Dorothy Necklace, 18 diamonds set in gold - - - 125.00 platinum - - - - - - - - - 88.00 
DIAMOND EAR RINGS AND STUDS. 
_ 95346 _ 95347 55348 55349 55350 55351 55352 
7 4 Diamond. Stud Disneae Stud Diamond Stud Diamond Stud Diamond Stud Diamond Stud Diamond Stud 
1554 Sterling Silver H H 70,00 125,00 75,00 175.00 Nine fine dias. 
Ring Case, cupid de- mounted in 
sign like 1551 page platinum 62.50 
104, grey finish 2.75 Stones of above sizes can be furnished mounted as ear rings, the price of a pair of ear rings being just double that of 
1555 Same, gold fin- a single stud. The ear rings are mounted with screw backs unless otherwise ordered. 
ish 3,00, Intermediate sizes can be furnished at proportionate prices, 
DANIEL LOW & GO., DIAMONDS FOR 
SALEM “i= MASS. XMAS GIFTS 
