3g NORTH SHORE BREEZE and Reminder 
Gowns 
THs year’s Summer Social Register, in comparison 
with that of last year, indicates an increase of as 
much as twenty-five percent the number of families re- 
siding by the seashore. The cities of Seattle and Port- 
land; Ore., Los Angeles and Pasadena have been added 
this year to the list of cities covered by the Social Regis- 
ter. Of the 13,346 items concerning summer addresses 
and changes in families for the summer months—of New 
York, Washington, Philadelphia, Boston, Chicago, Provi- 
dence, St. Louis, Baltimore, Pittsburgh, Cleveland, Cin- 
cinnati, Dayton, St. Paul, Minneapolis, San Francisco and 
Oakland, Buffalo, New Orleans and Southern cities from 
Richmond to Atlanta—s691 families are located inland; 
4513 are by the seashore; 876 are found at bankers’ ad- 
dresses abroad—apparently the same number as last year ; 
184 are on their yachts and may be reached at the land- 
ings of their respective yacht clubs; 852 families have gone 
Miss Bertha C. Olson 
of 687 Boylston Street, Boston 
...lmporter of... 
Gowns, Coats and Wraps 
Summer Shop: 
Donchian Building, MAGNOLIA 
Boston 
Tailored Costumes, Coats and Waists 
“READY TO WEAR”’ 
717 BOYLSTON STREET 
Massachusetts 
Tel. 5818 B. B. 
abroad since April 1, a decrease of some twenty percent 
as compared with last year; 237 families have arrived; 
650 persons have married since April 1 as compared with 
743 last year, a decrease of some 12 percent. And there 
are noted the deaths of 175 men and 168 women since 
April 1,—practically the same number as last year. Of 
those at inland resorts, 60 are found at Lenox, 229 at 
Bernardsville, Morristown and Short Hills; 133 in the 
Adirondacks; 164 in Canada; 1o1 at Bar Harbor; 1582 
at New England coast resorts; 400 at Newport and Nar- 
ragansett— a marked increase over last year; 644 on the 
north shore of the Sound in Westchester and Connecti- 
cut; 428 on the north shore of Long Island; 595 on the 
south shore of Long Island; 250 at the Hamptons and 513 
on the Jersey coast. The names and descriptions of 895 
yachts are given, of which 492 are steamers, 115 schoon- 
ers and 288 sloops. 
New Tube Petticoat 
IL 
New Tube Princess Slip 
Satin ‘Trousers 
None genuine without labels 
Designed and Controlled Exclusively by 
MADAME TAFT 
149 Tremont St., 
Not sold in any store 
BOSTON 
Telephone 2623 Oxford 
«Also... 
NEW MOBILE. AND TRAVELLING COATS — 
Light Weight and Rainproof Smart London Cut 
SUMMER SHOP with Miss Bertha C. Olson 
LEXINGTON AVE., MAGNOLIA 
Cleaners ReesséKeeso 
Dyers 
MAGNOLIA, MASS. 
LEXINGTON AVENUE, OPPOSITE COLONADE 
TELEPHONE 484 W MAGNOLIA 
Summer Announcement 
1914 
SPECIAL THREE DAY SERVICE 
JU NE: kO7,.0:Cik © BER 
FREE COLLECTION AND DELIVERY 
1914 
PARCEL F*OST OR EXPRESS PAID ONE WAY 
BOSTON ATLANTIC CITY LAKEWOODK 
PHILADELPHIA WEsT END 
BROOKLYN New’ YORK BAR HARBOR 
WORCESTER HARTFORD NARRAGANSETT PIER 
