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NORTH SHORE BREEZE and Reminder 
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RETAIL. STORE OF DANIEL LOW & cQ., SALEM, MASS. 
Sor seems like getting back home to come in- 
to your store again,” said one of our North 
Shore fends who winters in Washington. 
‘Tt is the way ‘your store is arranged, and 
the interesting things in the cases and on the 
counters, and that beautiful Colonial Room. Then, 
too, one isn’t followed all over the store and 
urged to buy. I like the freedom of the place. 1 
like to wander about and see the new things, even 
if I may not have the slightest idea of ever buy- 
ing them. I like your way of having the price 
on things so I can know without bothering to 
ask. And I like the interest your clerks show 
when I want to make any purchases. They 
make such practical, helpful suggestions.’’ 
We appreciate this compliment greatly, for we 
have always tried to maintain just such an at- 
mosphere about our Store. 
The New Things First 
We realize that people do not want to make 
purchases every time they come into a jewelry 
store. Thety like to look at things—to see the 
new jewelry styles, the new patterns in silver, 
the latest ideas in stationery, and so on. We 
want people to come in and see these things 
just as often as they wish. 
From the beginning of the summer season until 
September our Store has almost a social aspect. 
It is headquarters for visitors and shoppers. 
Friends meet here, automobiles call for their 
owners (automobiles are aHowed to stand at 
our Washington street door), tourists stop to see 
3) 
“*Daniel Low’s on their way through Salem. 
Interestings Points About the Store 
The Colonial Room is always a centre of inter- 
est. It is beautiful in’ its appointments, the 
handsome pieces of mahogany furniture furnish- 
ing a rich setting for the various displays of 
silver, cut glass and china. The wall paper is 
a reproduction of the paper in a famous old 
Roxbury mansion. ‘The five zones are repre- 
sented, with their typical vegetations, in won- 
derful colorings. This paper wins the admira- 
tion of all who see it. 
“The Gift?’ 
Our old gold and silver counter is another in- 
teresting spot. Much of the old gold and silver 
we buy is far too fine to put into the melting 
pot, so it is put in this case, priced at just a 
little more than the old metal is worth. 
The original canvas of the ‘‘The Gift,’’ the 
picture which is reproduced on the cover of 
our year book hangs in our store. It was painted 
for us by I. H. Caliga, a. Salem artist whose 
pictures have won considerable fame. Ties 
worth making a special trip to view. 
You are cordially invited to visit us just as 
often as you have the opportunity. You will 
count the time well spent, we believe. 
Daniel Low & Co., Inc. 
Jewelers and Silversmiths, Town House Square, Salem, Mass. 
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