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ND now comes the crowning event of the season—the 
Costume Party. It was intended at first, that the 
Saturday evening hop of the 22d should take the form of 
a costume party, and that the big Oceanside Ball, always 
the most brilliant function of the North Shore season, 
would come on the Saturday night following, but every- 
body took hold of the Costume Party idea so enthusiasti- 
cally it was decided to hold it over one week, and have a 
real Costume Party instead of the Ball, and have it in 
the big dining room, instead of in the parlor, where the 
Saturday night dances are usually held. Accordingly, 
Saturday night, August 29th, may be put down on the 
social calendar as the crowning event of the 1914 season 
on the North Shore, for not only will it be an Oceanside 
affair; everybody will be there from all along the North 
Shore. It is expected everyone will appear in costume, 
and those who do not: go to the trouble of procuring a 
special costume may have one of the costume favors 
provided by the management. Admission to the dance 
that night will be by card only. 
R. Jay Flick of Wilkes-Barre, Pa., 
for a stay of several weeks, 
Oceanside, so as to be near Mrs. 
hospital in Brookline. 
A New York party to arrive at the Oceanside this 
week was composed of Mrs. Frey, Miss B. M. Frey, Miss 
Edna F. Ross and John F. Reid. They came last Friday 
and will remain until the first of Pea ier 
is at Magnolia 
with headquarters at the 
Flick, who is at a 
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BEGS TO ANNOUNCE A 
Dancing Contest at the Oceanside Hotel, Magnolia 
Friday Afternoon, August 28, from 4 until 6 
Cups will be awarded the couple winning the competition in the Hesitation, One-Step and Maxixe 
TICKETS ONE DOLLAR 
Tables may be reserved by telephone—8500 Magnolia 
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Will Display in 
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NORTH SHORE BREEZE and Reminder 
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Many of the people at the ae at present plan 
to remain until the hotel closes and if the management 
responds to the many requests the hotel will keep open 
until the first of October, though this is very doubtful. 
The North Shore is gaining popularity year after year as 
a place to pass the autumn, which is in many respects the 
most beautiful part of the year. The summer has been 
so bad as far as weather conditions are concerned that 
many would like to “make up” by remaining through the 
Indian summer. 
Among the new-comers to the Oceanside the last 
week is Mrs. G. McElveen and her sister Miss Virginia 
Case of Denver, Colo. Mrs. McElveen is a charming 
young widow and is becoming very popular with the 
Oceanside guests. She was radiantly beautiful last night 
on the dance floor dressed in Nell rose chiffon oved char- 
meuse of the same color. Miss Case was dressed in black 
chiffon, with rhinestone trimmings. 
One looking in on the dancers at the Oceanside must 
necessarily be attracted by Miss Madeleine White, who 
is always so lovely and looks so charming and stunning. 
She always dances beautifully and is much sought after 
by the young men. Last night she looked as pretty as 
a picture in white charmeuse tunic over a ruffled tulle 
skirt, with tulle sash tied in a big butterfly bow, which 
was caught with a bunch of pink roses. Her mother, Mrs. 
W. T. White also looked very charming last night in white 
satin trimmed with real lace, and with a white tulle scarf. 
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HUBBARD 
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SMITH BUILDING, LEXINGTON AVE. AUGUST 24 to 29 
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A Magnificent Line of Latest Paris Fashions in 
FURS, CLOTH COATS, EVENING WRAPS AND MILLINERY 
REPRESENTED BY MISSES PETERSON AND BRALEY 
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