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NORTH SHORE BREEZE and Reminder 
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Daniet Low & Co. 
Summer Gift Sale 
Augusl 24, 25, 26 
“Daniel Low’s” Summer Gift Sale is the sale event of the Summer 
season. A mere announcement of the date is sufficient to fill our Store with 
busy shoppers. 
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This, then, is just to announce the date, so that you may make your 
plans to be here bright and early Monday morning. 
This Sale we hold each year just before making up our Fall Catalog, 
to dispose of those things which we are not to catalog again or of which 
we have too large a stock, and many odd and attractive things which we 
wish to sell to make room for the new Fall goods. For the three days of 
the Sale these things (almost every department of the Store is represented ) 
are sold at from 10 to 50 percent below the regular prics. Each article . 
is plainly marked with the regular price and the special Gift Sale price and 
placed on top of the counter for easy inspection. Shopping under such 
circumstances is rare pleasure—really a series of happy surprises. 
Because of the high grade of the articles offered at this Sale, each 
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year many people make it a point to buy gifts in anticipation—for Christ- 
mas, weddings and birthdays—as well as things they need for themselves 
and for their homes. ‘This year there is very urgent need for this sort of 
anticipation, for the war in Europe has completely paralyzed the import 
market, so that long before Christmas the stores all over the country will 
have greatly depleted lines of goods—especially such things as are suitable 
for gifts—and the prices will be high. Many toilet articles, much that is 
made in leather, and a large part of the novel things one seeks for gifts, 
are imported, and these things are already becoming scarce and the whole- 
sale prices have increased materially. 
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We urge you earnestly to give heed to this warning. Those who are 
wise will buy as many of their Christmas gifts as possible at this Sale, 
before prices advance. ‘To neglect will be to regret. Make a note of the 
time—Monday, August 24th, at 8.30 a. m., and continuing until Wednesday 
noon. Plan to come the first day. 
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Jewelers and Silversmiths 
Town House Square, Salem 
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SS DANIEL LOW & CO., Inc. 
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