Shore 
3reeze stands in the front rank of the weekly papers 
As AN, ApvERTISING Mepium, the North 
of this state and the entire Atlantic seascoast—in the 
summer season, from May to October. 
Advertisers appropriate a certain amout each year 
for their publicity work. They place their advertise- 
ments in those papers which carry a purchasing power 
behind them. The greater the increase in purchasing 
power, the greater the amount of advertising carried in 
a newspaper. 
Last year during the height of the season the Breeze 
was carring from 225 to 250 separate advertisements a 
week, a record seldom, if ever, surpassed by very few 
weekly newspapers in the country. To accommodate 
our advertisers it was necessary to run an 80-page paper 
most of the time during June, July and August. 
The Breeze is having an unusual demand for and 
inquires about advertising space for this coming summer. 
Enterprising. merchants are apparently appreciating the 
popularity of the Breeze among the people who come to 
the North Shore to spend thier summers. 
The North Shore is growing—and the Breeze is 
growing in keeping with the section which has made its 
life possible. 
Joun Burroucus 
philosophy of life: 
has declared as his policy and 
“Keep cheerful and mind your own 
business.” Cheerfulness is a virtue that all may excel in, 
but “minding one’s own business,” strictly and_ literally 
is the essence of asceticism. The real point of the Good 
Samaritan story was made against ascetic aloofness. One 
may mind one’s own business to such a degree as to rob 
life of its charm, warmth and joy. ‘The life that is 
human is social. The very essence of life is communal 
and friendly. Friendship is the greatest thing in the 
world and the joy of friends ship is ability and ‘opportun- 
ity and the spirit of “minding” someone else’s “business” 
with a sympathy and helpfulness. Malicious meddling 
is one thing and hel pful ery ation is another. ‘The 
former robs life of its joy and the other is a joy to life. 
Times Have CHaAncep in old England. The poor 
are becoming richer; dock workers at seven dollars a 
week are now earing five dollars aday and skilled work- 
men are receiving double wages for their skill and work, 
but those who have been dependent upon incomes from 
securities have seen dividends cease, invested capital and 
face values shrink and the purchasing value of the 
money left, dimished because of the increased prices on 
food stuffs. 
THE SUFFRAGISTS AND THE AN‘rs are battling. The 
suffragists seem to have a slight advantage, inasmuch as 
they are e bebe for a cause. The Antis are “bucking” 
progre They have no cause for which to fight. 
APRIL Is THE TIME to seek the shore. Come and 
see the season cove on! Spring and fall are the most 
delightful months of the year! 
Too Mucr Novice is being taken of Italy’s pros- 
pective war manoeuvre. To assume that her entrance 
into the arena of war will end the conflict is false op- 
timism. There is no doubt that Italy can lend a hand, 
but to assert that its activities will end the war is not a 
statement that the facts will justify. The allies know 
this well. While it may be true that diplomacy may 
have failed in draging Italy into the struggle as an ac- 
tive participant, diplomacy has been successful in main- 
taining Italian neutrality. ‘The allies made their great 
gain when it became an assured fact that Italy’s forces 
would not unite with Germany and Austria. If neutral- 
ity is maintained by Italy, near the close of the war, her 
forces will undoubtedly ‘enter the territory which they 
desire, and if the occasion require it, war will be de- 
clared. No situation has arisen since the war began 
that could arouse the Italian people more than the events 
of the first two months. Every month that goes by with 
Italy still neutral must convince the world that Italy is 
determined not to throw her forces and powers into ‘tie 
controlling power of Russia and England. England and 
Russia and Germany are great European powers with 
ambitions that are insatiable. Italy, plucky but smail, 
must act with caution and diplomacy. A false move 
now will be disastrous to the national hopes of the 
een nation. Fearing all three of these European 
powers Italy is, surely, in straitened circumstances. The 
tea dere of the country have shown judgment and not 
cowardice in strictly maintaining neutrality. 
Tue Crry oF Boston is interested in the possibility 
of having the price of gas reduced from eighty to seventy 
cents per thousand cubic feet. The sliding scale, where- 
by there is a reduction in the price of gas with every 
increase in dividends seems to be working out well. The 
North Shore, however, would be glad to pay something 
more than the maximum that Boston pays for that con- 
venience. It would seem that modern science could 
devise a means whereby gas could be distributed profit- 
ably along this coast. Manchester and Beverly Farms 
would appreciate the conveniences that gas would pro- 
vide especially in the industries and in the kitchens of 
the small homes and the large estates. 
Ex-PrESsIDENT Exior is determined to speak his 
mind on the war and as peaceful a soul as he is he 
does not seek peace,—yet. His claim that Germany 
has not been rebuked for its militarism seems to be his 
outstanding argument and that peace will not ensure 
lasting and true peace,—peace on firm and permanent 
foundations. Belgium has a faithful and_ passionate 
advocate in the retired president. 
THe Brossomrne Forsyrnta, the growing grass, the 
budding shrubs, the bulebirds awing and the swamp 
frogs, noisy, tell the story of the awakening season. So 
do boys playing baseball afield. 
By Just Wartine the United States is acquiring a 
respectable collection of foreign war ships. 
