24 
NORTH SHORE BREEZE. 
€ 
> 
3 ~, 
: : Beuerly Harms s: € 
a 
€ 
IAAL ATA AAA ADA DALAL 
An epidemic of coughs and colds has 
come to Beverly Farms this week. 
The Ladies Sodality of St. Margaret’s 
church are planning an entertainment 
and dance to be held in Neighbor’s hall 
about Easter. 
Mr. and Mrs. James B. Rice of 
Lewiston, Me., have been visiting friends 
in Beverly Farms during the past two 
weeks. 
Recently one of the large plate win- 
dows in Varney’s drug store was broken 
accidentally. It was re-set this week. 
A public whist party in aid of St. 
Margeret’s church is to be held in Mar- 
shall’s hall this evening. Whist will be 
played from 7.45 to 10, after which the 
floor will be cleared and dancing en- 
joyed. 
A public whist party is to be held next 
Friday night, Feb. 4, in aid of the Bev- 
erly Farms Brass Band. Prizes will be 
offered. 
Keith’s Theatre. 
The barefoot dancing craze has taken 
pos-ession of Boston as nothing has done 
in years, and as usual Keith’s is proving 
to be the centre of attraction. Loie 
Fuller, the originator of this type of 
dancing, and herself the most famous 
dancer in the world today, brought her 
troupe to this country as part of the Met- 
ropolitan and Boston grand opera seasons 
and it was a master stroke on the part of 
Mr. Keith to secure this great attraction 
and present it at popular prices. ‘The 
result has been such crowds as has never 
been known in Boston at every perform- 
ance. ‘This condition has kept up for 
two weeks and now Mr. Keith has in- 
duced Miss Fuller to go a step further 
and to give not only the Ballet of Light, 
but to present with it one of the most 
famous of her dancers, Orchidee, who 
made such a wonderful hit at the Met- 
ropolitan opera house in New York, in 
her dance impersonating “* Diana, the 
Huntress.’’ Orchidee has _ presented 
this dance in all the cities of Europe 
with tremendous success and she is with- 
4 
Travelers in America and Abroad 
need American Bankers Association Travelers’ Cheques. 
Seif-identifying, Safe, Convenient. 
pleased to explain the system. 
BEVERLY NATIONAL BANK 
CAPITAL - - - - 
Established 1877 
Telephone: Factory 248-12. Residence 134-12 
Be Co SAW Wee RR 
218 — 236 Rantoul Street, 
Corner Bow Street, 
BEVERLY, MASS. 
> Carriage and Automobile Repairing 
New Coverings, Tops and Slip Linings 
for Automobiles 
SPECIAL ATTENTION GIVEN TO ALTERATIONS 
Painting and Varnishing 
First-Class Work 
Special Departmert for Automobiles 
out question the most accomplished of 
the mythological dancers, and at Keith’s 
she will be seen, according to Miss Ful- 
ler’s own statement, to better advantage 
than ever before. 
Cost of Free Advs. 
ce Pp . . ° ° 
Every line of printing matter in a 
newspaper costs its publisher something,”’ 
says Newspaperdom. ‘‘If it is to benefit 
some individual, that individual should 
pay something for it. One would not 
go into a grocery store to ask the proprie- 
tor to hand out ten pounds of sugar for 
nothing, even though the grocer may be 
a personal friend and even though the 
gift may not be a large one. 
“If the beneficiary of advertising does 
not pay for it the proprietor must should- 
er the cost. People do not seam to un- 
derstand that a newspaper pays its expen- 
ses by renting space, and that it is just as 
much entitled to collect rent for every 
day that space is occupied asa landlord 
is for the house he rents to a tenant. 
*“One reason why the big metropolitan 
newspapers pay so well is because they 
have got the cost of production down to 
a scientific basis. “The New York pap- 
ers figure that each line of reading mat- 
ter costs from seven to ten cents to pro- 
duce. With this as a basis it is easy to 
work out the actual producing cost of 
any reading notice. 
“*The wear and tear of type, insurance, 
salaries, rent, interest, etc., are included 
in this estimated cost of seven to ten 
cents. 
The most necessary thing next to 
knowing how to talk is knowing how to 
shut up. 
““The Perfect Inter-national Exchange.”’ 
BEVERLY, MASS. 
Current at face value in all parts of the globe. 
We issue these cheques and will be 
$200,000 
ALDEN WEBB 
Watchmaker, Jeweler, Optician 
Repairing in all its Branches 
Cabot Street, BEVERLY 
THE PICKETT COAL CO. 
(Established 1844) 
DEALERS IN 
COAL «> WOOD 
CEMENT, LIME, SAND AND HAIR 
Offices, 15 Water Street, and 164 Cabot Cor 
Milton Sts. 
BEVERLY, MASSACHUSETTS 
Telephones 
Masonic Bldg., 
HAVE YOUR PRESCRIPTIONS 
FILLED AT 
DELANEY’S 
APOTHEGARY 
oe ¥ 
Cor. Cabot and Abbott Streets : 
BEVERLY 
We keep everything that a good drug store 
should keep. 
Telephone Connection 
S. A. GENTLEE & SON 
Funeral Directors and Embalmers 
Calls answered day or night 
277 Cabot Street BEVERLY 
Residence, if Butman St. 
Se rn 
