NORTH SHORE BREEZE January 28, 1910 
OUR DIAMOND DEPARTMENT 
In the purchase of diamonds, almost more than any other article of 
merchandise, one has to depend upon the knowledge, integrity and re- 
liability of the dealer, as few people, aside from experts, know the essential 
! 
characteristics that determine their value. Intuitive knowledge must be 
supplemented by experience in handling them. 
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This is the reason why diamonds can be so advantageously purchased 
by mail and there are many reasons why we can give you the best _possi- 
ble value for the amount you wish to invest. 
Our diamond department is under the direct supervision of Mr. Daniel Low, senior member 
of the firm, who has had an experience of over forty years in the buying and selling of precious 
stones, and all orders are handled by men whose expert knowledge of fine stones and of settings 
most in favor assures careful selection and intelligent advice. 
Because of the very large quantity BP diamonds we sell we have exceptional facilities for se- 
curing the choicest gems, and at the present time we have a very complete stock of diamonds, 
many of them purchased at prices below those prevailing at present. They will be soldat a very 
close margin of profit over the actual cost. All our purchases are for cash, and our mail order 
business is distinctly on a cash basis. ‘The expense of this department in connection with our 
very large business is ralatively small and we are enabled to sell at ‘a much smaller margin of 
profit than the average dealer. 
When we sell diamonds we invite comparison asf afl and price, feeling absolutely certain 
that we can give you the greatest possibls value for the amount you wish to pay. Should any 
stone fail to come up to your expectations it may be returned and the purchase price will be at 
once refunded. We carry in stock only pure white, perfectly cut, brilliant stones and give most 
careful attention to correct mounting. We are always glad to submit special designs for dia- 
mond and precious stone jewelry of any description and we make a special feature of re-setting 
family gems. 
On advice as to requirements-and price limitation we will send for inspection anywhere in the 
United States, at our own risk, diamonds and other precious stones, to such intending purchas- 
ers as may be known to us or who will send satisfactory references. 
A goodly proportion of our diamond orders come from customers or friends of those who 
have already made previous diamond purchases, thus furnishing the best proof of the advantages 
of buying diamonds of us by mail. 
DANIEL LOW & GO. $i" | Diamond Merchants 
