THE ATLANTIC SEASHORE DEVELOPMENT 
ARTICLE II —The New Jersey Coast 
The Jersey coast—what a fund of 
rich recollections the thought awak- 
ens in the minds of multitudes, not 
only throughout this continent but 
abroad, for her sands and resorts 
are known the earth around, until 
today many come from European 
and Oriental lands each season to en- 
joy a surf and revel in pleasures 
unique in the pleasure haunts of the 
world. 
It is but a few brief seasons ago, 
so it seems, that summer vacation- 
ists pitched their tents here at camp 
grounds or built their tiny cottage 
shells by the sea in primitive pleas- 
ures, but now these sacred memories 
of seashore abandon are forgotten in 
the ever inereasing fashionable 
throngs of pleasure seekers who live 
in summer homes and caravansaries 
that rival oriental palaces. 
When we think of the Jersey coast 
we think primarily of Atlantic City, 
without question thus far the great- 
est popular Atlantic seashore resort; 
unequalled in the world as the city 
by the sea pre-eminent. With its 
brilhant touches of color by day and 
lights by night she more than dupli- 
cates the Bois de Boulogne and the 
charm of Venice and is well called 
the American Paris-by-the-Sea. 
Here is the great Broadway by the 
Atlantic, and ‘‘many go in thereat,’’ 
lined with the Waldorf-Astorias and 
Plazas of the seashore, great cara- 
vansaries of stone, steel and cement, 
the public palaces of the people of 
modern times; built with lavish ex- 
penditure, whose walls and foyers 
are lined and furnished with the art 
treasures of the world, and_ that 
make the night brilliant with count- 
less electric lamps. Avenues there 
are of these great hotels and theaters 
embracing luxuries and pleasures to 
the taste of every nationality in the 
world; stretches of metropolitan 
clubs and cafés, until the ocean front 
for miles assumes more the appear- 
ance of a vast world city or exposi- 
tion than anything else. 
On this noted seven mile esplan- 
ade, festooned at night with myriad 
colored lights from end to end, 150,- 
000 people promenade at one time 
without overcrowding. Easter Sun- 
day marks but the advent of the 
summer season in seasons that never 
end. The Easter throng presents a 
display of world fashions and fash- 
ionables seen concentrated in no 
other avenue anywhere. 
At night, on one side the pounding 
NORTII SHORE BREEZE 
surf lke vast onrolling chariots in 
white, tipped by phosphorescent 
hghts, on the other side the sparkling 
hbghts and gay laughter of the 
metropolis, of shops of Parisian 
splendor with the costhest fabrics 
and treasures of the earth. 
Whether walking or rolling along 
lazily ard luxuriously in wicker 
woven carriage chairs, viewing the 
luring life and pleasure madness of 
the hour, there is the blending of an 
indescribable something that is both 
an intoxicant and inspiration at the 
same time. Many people of super 
fastidcous tastes are wont to moral- - 
ize and deprecate the life and pleas- 
ure here, but life is so fair, so care 
free, so buoyant, so virile, that a 
joyous sense of exhilerating power 
pervades the beholder. | 
A sort of mystery and unreality 
seems to enshroud the scene at night 
to which the dancing sparks of the 
wireless stations at the end of the 
long piers lend imagination. A mes- 
sage from out of the night, from 
out of the chaos of the dark waters, 
from out of the unexplored wastes 
beyond to this strange supernatural - 
city stranded on its sand dune sit- 
uation. Towering over the revellers 
the great Absecon light with its 
beams penetrating the midnight 
reaches. At one end life at its very 
full, at the other end of the light, 
where it flickers to a tiny spark, a 
foundering world with life at. its 
last ebb. 
Here are ocean piers of steel and 
granite construction to last for ages 
costing a million dollars and more, 
containing the latest devices of en- 
tertainment, in art exhibits, in great 
auditoriums of almost unbelievable 
proportions and splendor over the 
hungry jaws of the sea where are 
enjoyed the great operas and plays 
of the day, where world famous or- 
chestras dispense classic and popu- 
lar strains to fashion  disporting 
throngs that come and go day and 
night in unending processions. 
Here are gathered in conventions 
the great societies and organizations 
of the country both secular and re- 
ligious. Exhibitions of tropical 
fruits and flowers bewilder the eyes 
and senses. All outdoor sports. and 
diversions are enjoyed ‘to the full. 
Country clubs, golf, coaching and 
racing meets, horseshows, and kin- 
dred interests gather here up to au- 
tomobile and aeroplane  exploita- 
tions, 
i, Pe te! 
Nor are there lacking the culture — 
of fine schools, libraries and church- 
es. Noted teachers, educators, di- — 
vines and public men resort here and ~ 
are to be heard coming from all 
corners of the world to gratify the 
wish of those that desire the more — 
elevating influences of this great — 
capital of the Jersey coast. 
Long Branch, another notable city — 
by the sea, began its career asa sea- © 
shore resort a century ago and was 
sought for its fine outlook over the — 
Atlantic and chosen as a favorable 
site for summer camp or cottage. — 
Later it became a fashionable resort; — 
but today, although still a popular 
resort and building one of the great — 
piers for which the Atlantic coast is — 
becoming noted, the broader idea of 
enduring estates and homes prevails, — 
until its ever widening circle of de-— 
velopment now embraces with its — 
summer colonies six miles of coast 
line extending back two miles or ~ 
more inland, and is thus ever en-— 
hanecing in land values. ~ 
The increase in certain territory — 
like these cities along the coast and — 
other choice locations in shore de-@ ; 
velopment has increased values 1000 — 
per cent, and over in the last deeade, — 
Now there is hardly a foot of thea 
Jersey coast, from Cape May, with * 
its famous but quieter tone of se-— 
lect homes and estates, to the choice — 
suburban sites on the Atlantic High- — 
lands that rise 300 feet above the — 
sea, that is not increasing in value, Ek 
until there is practically nothing left . 
on this coast line within two miles — 
of the sea available for development — 
lect homes and estates, to the choice 2 
the market at. intervals, but at ever — 
increasing figures. 3 
Million dollar estates like the not- — 
ed McCall mansion reach to the — 
waters edge or. stud the elevations — 
and hills further back, All these — 
are tributary to the famous Rum- 
son road, lined with the superb, res- _ 
idences of New York families, a 
great driveway that forms a link — 
in an ocean boulevard, 130 miles” 
long, reaching from the great Amer- & 
ican metropolis to Cape May. 
Vast railroad systems reach this © 
territory from all over the country. ¥ 
The Pennsylvania railroad this year : 
will link the resorts along the Jersey 
eoast to New York city, through its’ 
Hudson River tunnels, by increased | 
express service-at a great saving of 
time and with far greater comfort — 
and convenience. Some of this sec- 
