ie es 
NORTH SHORE BREEZE 
PP * A BRIG LLOEGR 
pe 
the Giotels : 
BS i Se 
The Oceanside, Magnolia, 
The busiest season in its history 
is prophesied for the Oceanside Ho- 
tel at Magnolia this year. More ad- 
vance bookings have been made for 
the summer than ever before and the 
demand for apartments for the 
month of June -is unprecedented. 
Manager Phenix who has been on 
liand all the winter has a small corps 
of 30 at work getting the hotel in 
readiness for the summer. Within 
two weeks a small army of employ- 
sees will be-hustling things in shape 
for the opening on Friday, June 10, 
four weeks from today. There will 
be a big number of guests on hand 
at the time of opening, many of 
them to remain throughout the sea- 
son. 
Among the first to arrive at the 
hotel: will be George KE. Carter and 
Mrs. Carter and her daughter Miss 
Bradley of Beacon street, Boston; 
also Mrs. Gilkinson and maid of St. 
Louis. 
The Atherton family of 144 Com- 
monwealth avenue, Boston, who 
have been so prominent in the social 
life of Magnolia, will be back for 
the summer. 
Mr. and Mrs. Robert Gould Shaw, 
2d, of Brookline, have hired Sea 
Vista, one of the Oceanside cottages, 
for the month of June. 
Samuel Cupples and daughter, 
Mrs. William H. Scudder of St. 
Louis, will take Sea Vista during 
July, August and September. 
Manager Phenix has just added 
the Fuller cottage to the coterie of 
cottages connected with the hotel for 
the coming season. This makes 16 
cottages now used in connection 
with the hotel, all of which will be 
filled to overflowing. . Most of these 
have already been engaged for the 
entire season. 
Among the improvements at the 
hotel since last season is the instal- 
lation of a new dynamo of 125 kilo- 
watts, which is intended to increase 
the lighting facilities. The new dy- 
namo doubles the former capacity, 
now making a total of 250 kilowatts. 
Mr. Phenix has been very fortu- 
nate in securing as room clerk for 
the season W. S. Warren, formerly 
of Hampton Terrace, Georgia, and 
at The Sagamore, Lake George. Mr. 
Warren is well known to the eli- 
entele, who have patronized these 
resorts in times past, many of whom 
will be glad to see him on the North 
Shore this year. Mr. Bell, who is 
the head front clerk this year, sails 
from -lamaica tomorrow and is ex- 
pected to reach Magnolia next week 
to begin his summer work. 
Ilodgdon & Kenard of 29 State 
street, Boston, dealers in diamonds 
and precious stones, will have a 
branch on the North Shore this sea- 
son. They have hired the corner 
room at the Oceanside occupied for 
several seasons past by Daniel Low 
& Co. of Salem. 
Another new feature of the Ocean- 
side this year will be a stock ex- 
change office. W.C. Langley & Co. 
of New York and Boston will open 
a braneh in one of the rooms of the 
hotel. 
Ida May Rust of 4 West 387th 
street, New York, will have a store 
in the Oceanside this summer for 
the sale of ladies’ lingerie and fine 
needlework. 
Opening Dates—North Shore Hotels. 
The Oceanside, Magnola, June 10— 
Charles EK. Phenix, Mer. 
The Hesperus, Magnolia, June 1— 
Mrs. C. G. Francis, Mgr. 
The Roeckmere, Marblehead, May 14, 
G. H. Brackett, Mer. 
Puritan Inn and The Oakland, 
Swampscott, May 14— Charles 
Mason, Mer. 
The Prescott, Swampscott, now open. 
New . Ocean. House, Swampscott, 
June 24—K. R. Grabow & Co., 
Mers. 
Lincoln House, Swampscott, June 
18—Robert R. Wardwell, Mer. 
Ifotel Tudor, Nahant, early in June 
—William Catto, Prop. and Mer. 
The New Fountain Inn, Marblehead, 
now open. 
The Nanepashemet, Marblehead 
Neck, June 15—E. G. -Brown, 
Prop. and Mer. 
The Oceanside, Marblehead Neck, 
June 1—A. H. and E. Lane, Props. 
Wingaersheek Inn, West Gloucester, 
June 15—A. O. Pierce, Brookline, 
Mer. 
The Iighland, Beverly, now open. 
Ilotel Preston, Beach Bluff, June 15 
J. A» Sherrard, Prop. 
New Edgeclffe, Gloucester, June 1] 
—G. Percival Chick, Mer. 
The Fairfax, Beverly, June 1. 
Mr. and Mrs. Alfred Clark of 
Florida have arrived in Annisquam 
and will conduct the Dudley cottage 
as a private boarding house this 
season. 
David Smidden and family of New 
York are occupying the George 
Brown cottage at Land’s End, Roek- 
port. 
MADAME LOUISE 
.-Milliner.. 
18 ESSEX STREET, BEVERLY 
(Opposite High School) 
North Shore Summer Patronage Solicited. 
R. K. McMillan 
163 Cabot street, BEVERLY 
ladies’ Tailor 
Imported and 
Domestic Goods 
Riding Habits, 
Auto- 
mobile Coats, Linen 
Suits, Etc. 
Appointments may be 
made by Telephone 
471-1 Beverly. 
W. J. CREED 
=CA TERER= 
and Private Waiting 
EAST CORNING STREET 
BEVERLY COVE : MASS. 
Telephone 765 Beverly 
