Sept. 1, 1916. 
ACCEPTED FALL FASHIONS FOR 1916 
IN WOMEN’S WEAR 
ARE Maxine Tuerr Frrst APPEARANCE 
Here ---- As Usuar 
Glimpses of Our Authentic 
Fall Fashions Reveal That: 
Among the 
Women’s Dresses 
Serge and charmeuse are seen on all 
sides, sometimes alone, very often 
charmingly combined. 
Beaded designs and worsted em- 
broidery in all sorts of happy unions 
of blending or contrasting colors are 
cleverly introduced. 
Serge Dresses are 10.50 to 50.00 
Charmeuse Dresses are 15.00 to 65.00 
—W omen’s Coats 
this season are luxuriously soft in 
texture and warm in coloring. 
Wool Velours, Vicuna Duvetyn, 
Duvet de Laine, Bolivia Cloth, Cum- 
berland Homespun, Silvette Cloth 
and Chamois Velour are the most 
favored materials. 
Much in evidence are: 
Full Flares, Fur Trimmings, Cape 
Collars, Buttons 
New Fall Coats range in price from 
45.00 to 150.00 
In Women’s Suits 
Broadcloth, Wool Velours, Gabardine, Poplin 
and the “Old Reliable” Serge are the accepted ma- 
terials. 
The Prevailing Colors are: Java, Balsam. Bur- 
gundy, Navy, Green and Checks. 
New Fall Suits range in price from 18.50 to 
75.00. 
STYLISH Suits FoR Stout FicurEs are being 
featured here. 
They are built on youthful and 
becoming lines. 
we We have these now at 
25.00, 35.00 and 40.00. 
New Silk Waists in effective Stripes 
and* Plaids are 3.95 to 6.95. 
Exquisite Beaded Georgette Waists 
in white, white with touches of colors, 
and in flesh, honey and black are 8.95 
and 10.50. 
Jordan Marsh Company 
Tailored Skirts are a trifle wider. 
They come in Stripes and Checked 
Wool Velours, New Worsteds and Home- 
spuns and sell for 10.75 to 20.00. 
Stunning New Silk Skirts in Plaids 
and Stripes are 22.50 to 40.50. 
BOSTON 
NORTH SHORE BREEZE and Reminder 
Fashion Runs the Full 
Gamut of Sizes in 
Women’s Hats 
Brimless Close-Fitting Hats 
With Flowing Veils and Joc- 
key Cap Effects are jaunty 
for the younger generation. 
Velvet Tam Crowns are as 
well liked by the American 
women as they have been all 
the past season by their Pari- 
sian sister. 
Sports Hats are now a ne- 
cessity with the well dressed 
woman. They are seen in 
vivid colorings in velours, 
felts and chenilles. 
Velvet Hats are Prime 
Favorites, They are made in 
rich shades of Burgundy, 
purple, Nattier blue, Russian 
green and seal. 
Rich Combinations are made 
of hatter’s plush and velvet, 
and felt and velvet. 
We are now showing Mod- 
els from the most famous 
Parisian modistes 
