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Many of our North Shore Friends are 
in the habit of buying some of their Christ- ae 
ATM a 
mas gvifts now---and for this reason: 
It means a happier Christinas swith better gifts--for less money. 
Some of your Christmas gifts could be 
selected now just as well as later and what 
‘a relief it would be to have at least a part 
of your Christmas shopping happily over 
with before the rush sets in! 
New things for-our Fall catalog are 
arriving every day now and are immedi- 
ately displayed in our Store. Many of the 
articles will not be found in other shops 
for months to come—some never. At every 
turn you will meet with gift suggestions 
for which you would give almost anything 
_in busy December. 
Nowhere will you find a finer. selection 
of gifts of so many kinds and at compari- 
tively moderate prices. The prices of 
silver, leather, and in other lines advanced 
materially after the War began and by the 
holiday season prices will be even higher 
than they are now. In view of this latter 
fact no little weight should be given to the 
element of economy in any consideration of 
the advantages of buying at least some of 
your Christmas gifts now. Then too, it is 
delightful to shop in our Store for every- 
thing is on one floor, arranged for easy 
inspection, and priced with individual tags. 
If you wish, you may make your selec- 
tions now and we will pack the articles” 
carefully and set them aside to be sent to — 
you or to friends whenever you desire. 
Not a few Fall wedding gifts are reserved 
in this way and sent direct, daintily packed . 
and without fail, at the proper time. 
Why not try this plan of Christmas 
shopping now—before you leave the North 
“hore for your home? Then you will find 
that Christmas has a new meaning to you 
ior the joy-destroying despair of ineffect- 
ual last-minute December shopping has 
Leen eliminated well beforehand. 
‘We will be glad to have you visit our 
Store at any time whether you intend to 
purchase or not. It is always a pleasure 
to meet personally those with whom we 
have enjoyed pleasant business relations in 
the past, and also our new friends who 
have but recently become acquainted with 
us thru the medium of our magazine adver- 
tising and our catalogs. 
Daniel Low & Co. 
Diamond Merchants, Jewelers and Silversmiths since 1867 
Town House Square 
September is: 1916, 
Salem, Massachusetts 
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