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The purchase of a good Watch requires 
careful consideration on three points: 
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Ist: Accuracy. The quality of the movement is of 
prime importance. Better a good movement in a gold 
filled case, than inferior works in a case of solid gold. 
2nd: Durability. This concerns the case, and 
whether you purchase one of solid gold, gold filled or 
silver, you should get the maximum in value for the 
money you expend. 
3rd: Appearance. The art of watch-case making 
is today producing some very handsome effects: the thin” 
and extra thin models of graceful lines, and the variety 
of dials with their different. styles of numerals. A watch, 
then, should be selected for beauty as well as utility. 
For half-a-century we have been selling reliable 
watches at moderate prices. We carry the Hamilton, Wal- 
= ham, Elgin and Howard Watches, also the leading imported 
movements. When you buy a W atch from us you know you are paying only what 
it is worth and that we stand ready and willing to promptly adjust any matter in con- 
nection with the transaction should cause for dissatisfaction arise. 
The above illustration pictures the Daniel Low Special $10.00 Watch. This is a 
20-year guaranteed gold filled, 15 jewel Watch, especially éonstruthen to insure accu- 
rate time-keeping at a low price. A most attractive thin model, absolutely guaranteed. 
An ideal Watch for a boy or to be used as a “second” timepiece. 
Watch and Clock Repairing 
Watches and Clocks should be regularly cleaned and oiled like any other piece of 
fine machinery. . If they are not, the wear on the different parts seriously affects 
their timekeeping qualities and their length of seryice. It is not economy to let 
watches and clocks go too long without this attention. 
We have seven experienced Watchmakers who devote their entire time to watch 
and clock repairing. This gives us the best of facilities for giving all our work proper 
and careful attention. 
We make a specialty of repairing and regulating watches for railroad use, where 
the most accurate time-keeping is required 
Daniel Low & Co. 
Jewelers and Silversmiths 
Town House Square Salem, Mass. 
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Friday, November TO, 1910. 
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