west 
Be 
vv 
& The DIAMOND & 
The Perfect Christmas Gift 
Steadily increasing in value 
Always in style 
Never losing its brilliancy 
—the Diamond makes the most satisfactory purchase. 
6 ee 
OUR $100.00 Solitaire contains a blue-white Diamond, perfect in every respect, weigh- 
ing a light half-carat. 
QUR $65.00 Special Value is a better Ring than ordinarily sold elsewhere for $75.00. 
Stone weighs three-eighths carat. 
UR $35.00 Ring with platinum-head setting is the most attractive, inexpensive ring 
shown in New England. Stone weighs a quarter-carat. 
ey 5 es > 
ay CC ini 
If you are to give a watch this Christmas, there are several good reasons for 
selecting it NOW: 
Ist: The satisfaction of choosing while variety is great and stocks complete. In 
these respects we are prepared this year as never before,—and, most interesting of 
all, although manufacturers’ prices have. increased, our prices, with one or two 
exceptions, remain the same as last year. 
°° Sees 
2nd: Ample time should be allowed for properly engraving the Watch. Middle 
and late December orders do not permit of our doing this unhurriedly, if at all. 
3rd: It is highly desirable that the Watch reach the recipient carefully timed and 
regulated, all ready for immediate use. To give this the necessary expert attention it 
is imperative that the Watch be selected early. 
SD > ee 
Our Watch Department is ready,—at your service with any information and advice 
you may require. 
Daniel Low & Co. 
Diamond Merchants—Jewelers—Silversmiths 
Le | 
for almost half a century 
Town House Square Salem, Mass. 
= 
Orders and inquiries by mail will receive prompt and careful attention. 
Our 232-page Catalog for 1917 is now ready. Send for a copy today—a postal 
will do. 
ee December 1, ae 
2) | Jean weitere 0 SEES 
