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HAPPY NEW YEAR! 
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We extend this sincere wish to our many friends, near and far, who 
have so generously favored us in the past and whose patronage in the 
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future we shall earnestly strive to merit. 
The recent construction of an again-as-large addition to our already 
big Mail Order Building practically doubles our facilities and will tend 
to create an even broader scope to our business. 
And so we are facing 
1917 confident in the belief of our ability to extend to you a service 
greater than ever before. 
Permit us at this time to call to your 
attention a few possible needs to which 
you were perhaps unable to give the 
necessary consideration during the 
Christmas season: 
Your Watch 
Have it in good condition for 1917. 
Even the best movements should be 
cleaned and looked over at least once 
a year. Many good watches are injured 
on account of negligence in this matter. 
We have seven experienced watch- 
makers who devote their entire time to 
repairing, cleaning, regulating and re- 
modeling all kinds of watches from the 
simpler movements to the most com- 
plicated imported ones. Prompt and 
careful attention is given to all work 
entrusted to us. Repair orders by mail 
a specialty. « Send for informative: cir- 
cular. 
Your Eyes 
Neglect of the eyes is both dangerous 
and unnecessary. Little defects and 
slight strains grow to serious troubles if 
allowed to develop. Putting off a few 
minutes’ examination may work per- 
manent injury. : 
Our Optical Department is in charge 
of a registered Optometrist licensed to 
examine eyes and prescribe for all 
mechanical difficulties of vision. We 
make no charge for an examination. 
Prompt service—moderate charges for 
lenses and mountings. 
Daniel Low & Co. 
TOWN HOUSE 
Engraved Cards—Stationery 
Perhaps Christmas made deep inroads 
on your supply. Bring or send us your 
plate now so that you may not suffer 
the embarrassment of running entirely 
out of personal cards. This also applies 
to die-stamped stationery. 
And we would remind you of our 
very complete stock of plain stationery. 
High-grade papers, many _ styles—the 
conservative-and the novelty effects—in 
white or your choice, of dainty colors. 
The prices are- not as much as you 
would expect in these days of paper 
scarcity and high prices. 
Begin the New Year With a 
Sunshine Calendar! 
Following and recording the whims 
of the weather with a Sunshine Calen- 
dar is a new. and novel occupation for 
weather devotees and shut-ins. The 
Calendar possesses all the character- 
istics of those commonly in use, the in- 
teresting part being in attaching different 
colored “disks to the days of the month 
according to what the weather has been: 
yellow for pleasant, gray for cloudy, 
black for rain or snow, etc. 934x73% in., 
attractively printed and _ hand-tinted. 
Complete with disks and directions, 75¢c. 
Why not start a Line-a-Day Book 
this coming year? Similar to diary, but 
has spaces to record the events of 5 
years instead of one. Seal grain leather 
covers, $1.50. 
Salem, Mass. 
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Kriday, December 29, 1910. 
