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Summer Gift Sale 
August 27, 28, 29 and 30 
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Our big Summer Gift Sale last season was so successful, and so much 
appreciated by our friends, that we have decided to repeat it this summer. 
To those who are familiar with a Daniel Low Sale the mere announce- 
ment is sufficient. But for the benefit of our other friends we will state 
the ‘why and wherefore” of this Gift Sale. 
Each year at this time we start to make up our fall catalog. As we go 
through our stock we find many articles which for various reasons we 
are not going to show in the new catalog. Some of them have been dis- 
continued by the manufacturers. Others we wish to discontinue in favor 
of new lines, for our catalog must be right up to the minute. We also 
have articles in the various departments of our store which we wish to dis- 
pose of to make room for the new Fall goods. 
And so we are going to take all of these articles and set them right 
out on the tops of the counters, tagging them plainly with the regular 
price and the special Gift Sale price. You may examine every article care- 
fully yourself and see just what you may save in each case. Most of the 
articles will be sold at one-third less than the regular price, and some at 
an even greater reduction. Savings will average from 10 to 50 percent. 
It is an opportune time to buy desirable gifts, both for present use and 
in anticipatign of coming events. 
If you are going home from your vacation you can get dainty re- 
membrances to take to the folks back home. 
If you are going visiting soon you can buy an appropriate gift to 
take to your host or hostess. 
You can get something now for that wedding or birthday. 
You will find exceeding attractive prizes for card parties. 
You can anticipate for Christmas—and you will be surprised at the 
number of articles appropriate for Christmas gifts you will find at this 
Sale at a very substantial saving. 
And, of course, there is nothing to hinder your making yourself a 
gift at this time. You will find many things on our counters that you have 
long wanted. This is your opportunity to get them at a saving. 
It will be.a most delightful kind of a Sale. There will be so many 
unexpected little surprises as you wander from counter to counter and 
discover this thing or that marked at a price that will make you decidedly 
glad you came! 
The sale will last but four days—Wednesday (morning only, as we close 
at 12 o'clock), Thursday, Friday and Saturday of next week. Come 
early. There will be many fine articles, but the earlier you come the larger 
assortment you will have from which to select. Set aside Wednesday 
morning if you possibly can, if not, come Thursday—or at the first minute 
possible. 
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Daniel Low & Co., Inc. 
Jewelers & Silversmiths 
Salem, Mass. 
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Note: —Our Store ewill he closed Wednesday afternoons 
during August. 
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