Procell 
Fashion’s Fall Opening 
at the 
Oceanside Annex, Magnolia, August 4-23 : 
5 
2 
Imported Models at Less than Paris Salon Prices 
Y far the most elaborate and beautiful opening 
display of new fall fashions ever shown on the 
North Shore will be that opened by us at the E 
5 
~~ ' Cer ~~ 
pe PIG] | re Ect is 
Oceanside Annex, Aug. 4-23. It will be a revelation of 
authoritative fashions which the woman or miss who 
desires to be well dressed cannot afford to miss. 
It will appeal to the economical side of the woman 
shopper, too, for a winter of careful planning, based 
on ten years’ experience with the North Shore clientele, | 
has found fruit in wonderful offerings at wonderfully 
low. prices. 
A Season of Beautiful Modes 
RAPS that are the last  [B& 
word in striking 
EVER before have we 
known the gowns to be 
: 
Magnolia Oceanside Annex, Magnolia Magnolia 
177 PALIT COU StL. dees 177 
Charge Accounts Opened 
| 
BOSTON PARIS LONDON DUBLIN VIENNA 
prices lower than these same 
models could be purchased in 
the Paris salons, where they 
were created. 
OPPOSITE BOSTON COMMON 
are among the offerings. ‘The 
display will also include new 
blouses, | neckwear, hosiery, 
negligees, knit underwear. 
&. C. Slattery Cu. 
so beautiful as are these selected splendor, furs that are the em- 
models for the coming season. bodiment of beauty, hats that 
Never before have we been able are masterpieces in becoming [& 
to offer, at the very outset of the millinery, suits that speak 
/ season, original Paris models at smartness in every inch-—these 
‘ov 
