NORTH SHORE BREEZE and Reminder 29 
North Shore Resorts Gets Millions Out of Vacationists 
This Section Gets Its Full Share of Business that Comes to New England. 
apt the North Shore has grown to be an extensive 
summer resort is shown by “Who’s Who”’ for 1913, 
which lists 78 hotels and boarding houses devoted to the 
entertainment and the great influx of summer visitors 
who delight to spend their summer vacation in this region. 
According to estimates made by the railroads operat- 
ing in New England, 303 is the average registration at 
the hotels throughout the six states, and $80 is the aver- 
age sum spent by each tourist. On this basis, it can be 
reckoned that the 78 hotels on the North Shore will care 
for 25,000 people the present season, and that these 
25,000 people will leave behind them over $2,000,000. 
Besides this mighty host of hotels sojourners, how- 
ever, there are between 10,000 and 15,000 su'rmer resi- 
dents at the cottages and mansions along the Shore, who 
it is safe to assume may spend fully $5,000,000, making a 
total of over $7,000,000 put into circulation among the 
tradesmen and hotel-keepers in the North Shore towns. 
In New England, according to latest estimates, the 
business or ‘‘industry” of caring for summer visitots 
amounts to approximately $go0,000,000—pointed out by 
Sylvester Baxter recently as a sum greater than the an- 
nual yield of all the gold mines of Alaska and California 
combined. About 1,400,000 people spent their vacation 
within the borders of New England last year, according 
to the reports of the railroads. 
With a total business in New England approximating 
$90,000,000 and the North Shore resorts getting $7,000,- 
000 annually, it would seem that we have our full share 
of this great prosperity. 
There are approximately 5,000 families recorded in 
the “Who’s Who Along the North Shore” for 1913, who 
are located here for the season, either with a cottage, or 
with rooms for the season at one of the hotels. 
GATURDAY’S BAND CONCERT at the Nahant club, 
combined with good weather called out an unusually 
large number of ‘children who grouped themselves about 
the musicians. This resort is noted for its many little 
tots in the summer colony, and visitors comment most 
favorably upon their number and behavior. From four 
until six it was lively enough with the children playing 
on the green, the older ones dancing at the clubhouse 
whenever a lively air was played. Previous to the con- 
cert croquet occupied attention, this time-worn game being 
revived this summer, and on the lawn in front of the 
house. ‘There was card playing on the veranda, while 
others indulged in tennis. ‘The Eigth Regiment Band 
organized by the lamented Harry Stiles in 1808 in Cuba, 
was led by Ellery C. Quimby and the first number was 
dedicated to Governor Guild. Noted in and about the 
well appointed clubhouse were Mr. and Mrs. John T. 
Wheelwright (nee Merriam) Mr. and Mrs. ‘om Bradlee, 
Mrs. Harleston Parker, Mr. Charles Turnbull, Mrs. P. 
VY. R. Ely, Mr. and Mrs. Edwin Upton Curtis and two 
daughters, Penelope and Margaret, Mrs. ‘om Motley, Jr., 
Mrs. Joseph F. Woods, Mrs. Charles ‘I. Lovering, Jr., 
Miss Louise McAllister, Mrs. James Newell, Mrs. Curtis 
Guild and sister, Mrs, John Lavalle, Mrs. Alfred Codman 
and children, Mrs. Charles Davis, Mrs. W. O. Gay (nee 
Dumaresq) and sister, John Lawrence, Mrs. George 
Mifflen, Mrs. Herbert Foster Otis, Mrs. Henry Sigourney, 
Douglas H. Thomas, Jr., his dainty sister, a Baltimore 
belle and his three young daughters left motherless a 
year or so ago, Mrs. Philip Young and others. 
AHANT society is getting rather gay for a resort 
once dubbed ‘Cold Roast Boston.” ‘There has been 
much discussion over the tea cups about the dance of last 
Friday at the clubhouse where merriment reigned until 
long after daybreak. ‘There was dancing to the music 
of a New York orchestra, a run to the shore for swimming, 
then supper and more dancing followed by an early break- 
fast given by a lively young matron. Col. Hayden was 
in with his yacht and quite a number of guests on hand 
from alongshore. 
Miss Margery Prescott, daughter of Rev. and Mrs. 
George J. Prescott will spend August at Nahant as usual. 
They go from there to New Ipswich, N. H., where they 
rraintain a spacious farm and entertain considerably. 
A popular man at Nahant is Edward Lankow of the 
Boston Opera Co. He was heard to advantage recently 
at a private musicale given by Mrs. Edwin Upton Curtis 
for a number of the summer colony, largely representing 
the young set. A surprise of the evening was the piano 
work of Louise McAllister, daughter of Mrs. Hall Mc- 
Allister, who has arranged the smart musicales along the 
North Shore for several seasons. Mrs. McAllister is at 
Nahant this year and is a welcome guest everywhere. 
Her clever daughter is a beauty and came out last winter. 
She belongs to the exclusive Vincent club, where her 
talents will be utilized at coming shows. 
3% 
During the remainder of the season the Wenham Tea 
House will be open on Sunday afternoons. The Tuesday 
bridge luncheons will also continue throughout the season.* 
The sign 
of Quality 
and 
Satisfac- 
tion. 
You can buy 
Rubber Goods 
ina Drug Store, Hardware Store, Department Store and 
various other places 
8. = But there is only one SALEM RUBBER CO. 
156 Essex Street 
and that’s the best place of all 
SALEM, MASS. 10 stores in New England 
